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助力消费提质升级!本来生活“大地回信·企业支持农业”活动在广州圆满举办
Nan Fang Nong Cun Bao· 2025-08-01 03:06
Core Viewpoint - The event "Dadi Huixin: Corporate Support for Agriculture" was successfully held in Guangzhou, aiming to enhance agricultural development and consumer quality through corporate engagement in the agricultural sector [2][3][54]. Group 1: Event Overview - The event was co-initiated by Benlai Life and "We Village Cultivators," focusing on agricultural support and development [2][5]. - It marked the launch of the Guangdong Province 2025 "Consumption Assistance Midsummer Action," which includes the Benlai Life Dadi Huixin selection activity [3][54]. - Over 350 representatives from various enterprises and government bodies attended the event to discuss agricultural development and the future of food [7][8]. Group 2: Corporate Initiatives - Benlai Life introduced the "Corporate Support for Agriculture: Co-Cultivators Plan," aimed at showcasing innovative explorations and achievements of enterprises in supporting agricultural upgrades [11][12]. - The company emphasized the importance of market insight, resource integration, and stable purchasing power in modernizing agriculture [20][50]. - The initiative encourages more enterprises to participate in agricultural support actions, promoting a positive cycle of "commercial feedback - agricultural upgrade - farmer benefits" [27][28]. Group 3: Product Promotion - The event featured a showcase of high-quality products from original production areas, highlighting the successful outcomes of the "Corporate Support for Agriculture" initiative [32][41]. - New products, such as the Tibetan barley mooncake, were introduced, emphasizing the collaboration with local producers to enhance product quality and standardization [43][45]. - The company aims to drive the development of local specialty industries through effective marketing and sales strategies [29][50]. Group 4: Future Plans - The Guangzhou event is part of a nationwide initiative, with similar events planned in cities like Shenzhen, Nanjing, Fuzhou, and Tianjin to further engage responsible enterprises in agricultural development [52][54].
若尔盖携牦牛肉等农产品进京推介,与生鲜电商平台等企业形成合作
Xin Jing Bao· 2025-07-31 15:21
Group 1 - The core viewpoint of the news is the promotion of the regional public brand "Ruoergai·Original Selection" by Ruoergai County, which includes various local specialty foods such as fresh meat, dairy products, and snacks [1] - Ruoergai County is one of the top ten livestock counties in Sichuan Province and the largest producer of Tibetan sheep in the province, with grassland animal husbandry being a pillar industry for local economic development [1] - The county has five leading industries: cattle and sheep, Tibetan fragrant pigs, specialty grains and oils, authentic medicinal materials, and highland fruits and vegetables [1] Group 2 - The event featured various local specialties, including gift boxes of Tibetan sheep and yak meat, pure yak milk, and snacks made from highland barley, with tasting sessions for attendees [1] - A strategic cooperation agreement was signed between local government representatives and fresh e-commerce platforms to explore innovative models of "enterprise support for agriculture" [1] - The Director of the Information Center of the Ministry of Agriculture and Rural Affairs emphasized the importance of "enterprise support for agriculture" in enhancing rural specialty industries and expanding agricultural product consumption [2]
“企业支持农业 共耕者计划”助力若尔盖农业发展
Zhong Guo Jing Ji Wang· 2025-07-31 11:21
Group 1 - The "Gongengzhe Plan" aims to enhance agricultural development through collaboration between enterprises and local governments, exemplified by China Petroleum's partnership with Ruoergai County [1][2] - Ruoergai County has become the 11th designated assistance county for China Petroleum, implementing 10 agricultural support projects, including a 15 million yuan Tibetan medicinal materials processing base expected to generate over 70 million yuan in annual output value [1][2] - The county's agricultural revitalization is guided by systematic planning, focusing on five leading industries, with a target of achieving 2.4 billion yuan in livestock output value by 2024 [2] Group 2 - Ruoergai has certified 12 "three products and one standard" agricultural products, including yak, Tibetan sheep, and black barley, with products like yak milk ice cream gaining popularity for their organic qualities [2] - The regional public brand "Ruoergai Yuanchuan" has been established in collaboration with Benlai Life, covering various product categories and facilitating efficient supply chain connections [2][3] - Future initiatives will promote the integration of agriculture and tourism, enhancing the sales of livestock products and local handicrafts, thereby fostering a symbiotic relationship between rural and urban areas [3]
“企业支持农业·共耕者计划”启动 本来生活携手政企共探农业发展新路径
Zhong Guo Jing Ji Wang· 2025-07-31 09:08
Core Viewpoint - The event "Dadi Huixin: Enterprises Supporting Agriculture" aims to foster collaboration between enterprises and agriculture, promoting a new ecosystem of interconnected agricultural development [1][2]. Group 1: Event Overview - The event was organized by Benlai Life and featured over 400 representatives from various enterprises, including major companies like China National Petroleum and China Mobile, to discuss agricultural development in China [1]. - The initiative "Enterprises Supporting Agriculture" is a call for more companies to contribute to the development of Chinese agriculture, showcasing innovative practices and successful outcomes [2]. Group 2: Key Messages from Leaders - Benlai Life's COO, Zeng Qiang, emphasized the importance of corporate support in agricultural modernization through financial investment, technical support, and talent training [4]. - Wang Xiaobing, Director of the Information Center of the Ministry of Agriculture and Rural Affairs, highlighted the initiative as an innovative measure to empower rural industries and enhance agricultural productivity [6]. Group 3: Collaborative Efforts and Outcomes - The collaboration between China National Petroleum and Benlai Life has led to the development of quality products from Ruoergai County, including various premium offerings that have entered the national market [8]. - The launch of the "Enterprises Supporting Agriculture: Co-farming Action Initiative" outlines seven service modules and six pathways for corporate involvement in agricultural development [10]. Group 4: Strategic Partnerships - Strategic cooperation agreements were signed with several companies, including Beidahuang Qimin Organic Food Co., to explore innovative models for supporting agriculture [12]. - The event also showcased products like the Qingke mooncake, developed in collaboration with local producers, highlighting the benefits of corporate support for local agricultural industries [14]. Group 5: Future Plans - The Beijing event marks the beginning of a nationwide campaign, with subsequent events planned in major cities like Shanghai, Guangzhou, and Shenzhen to engage more responsible enterprises in agricultural development [18].