Core Insights - The investigation team from Benlai Life visited Tibet to explore the origin of Qizheng barley, discussing future collaboration on product development and consumer scenarios with Qizheng Group and Jianjianjian Health Technology [2][3] - The rising trend of health consumption has made diverse barley products a market focus, with barley recognized for its high nutritional value, including high protein, dietary fiber, and vitamins, while being low in fat and sugar [2] - Qizheng Barley, established in 2007, is an integrated enterprise focusing on barley cultivation, research, processing, and marketing, with a production capacity of processing 90,000 tons of barley annually [3] Company and Industry Summary - The investigation included visits to key sites such as the Linzhou barley planting base, Qizheng Barley factory, flagship store, and barley museum, highlighting the importance of standardized planting and processing techniques [2] - The Linzhou barley planting base is a significant commodity grain production area in Tibet, utilizing sustainable practices to ensure high-quality barley [2] - Since the strategic partnership in 2024, Benlai Life, Qizheng Barley, and Jianjianjian Health Technology have successfully launched popular products like low-sugar barley rice dumplings and barley mooncakes, emphasizing health attributes [3] - Benlai Life aims to leverage its market insights and supply chain integration to enhance the development of diverse barley products, driving high-quality growth in the barley industry [3]

Core Viewpoint - The event "Dadi Huixin: Corporate Support for Agriculture" was successfully held in Guangzhou, aiming to enhance agricultural development and consumer quality through corporate engagement in the agricultural sector [2][3][54]. Group 1: Event Overview - The event was co-initiated by Benlai Life and "We Village Cultivators," focusing on agricultural support and development [2][5]. - It marked the launch of the Guangdong Province 2025 "Consumption Assistance Midsummer Action," which includes the Benlai Life Dadi Huixin selection activity [3][54]. - Over 350 representatives from various enterprises and government bodies attended the event to discuss agricultural development and the future of food [7][8]. Group 2: Corporate Initiatives - Benlai Life introduced the "Corporate Support for Agriculture: Co-Cultivators Plan," aimed at showcasing innovative explorations and achievements of enterprises in supporting agricultural upgrades [11][12]. - The company emphasized the importance of market insight, resource integration, and stable purchasing power in modernizing agriculture [20][50]. - The initiative encourages more enterprises to participate in agricultural support actions, promoting a positive cycle of "commercial feedback - agricultural upgrade - farmer benefits" [27][28]. Group 3: Product Promotion - The event featured a showcase of high-quality products from original production areas, highlighting the successful outcomes of the "Corporate Support for Agriculture" initiative [32][41]. - New products, such as the Tibetan barley mooncake, were introduced, emphasizing the collaboration with local producers to enhance product quality and standardization [43][45]. - The company aims to drive the development of local specialty industries through effective marketing and sales strategies [29][50]. Group 4: Future Plans - The Guangzhou event is part of a nationwide initiative, with similar events planned in cities like Shenzhen, Nanjing, Fuzhou, and Tianjin to further engage responsible enterprises in agricultural development [52][54].

Core Viewpoint - The event "Dadi Huixin: Enterprises Supporting Agriculture" aims to foster collaboration between enterprises and agriculture, promoting a new ecosystem of interconnected agricultural development [1][2]. Group 1: Event Overview - The event was organized by Benlai Life and featured over 400 representatives from various enterprises, including major companies like China National Petroleum and China Mobile, to discuss agricultural development in China [1]. - The initiative "Enterprises Supporting Agriculture" is a call for more companies to contribute to the development of Chinese agriculture, showcasing innovative practices and successful outcomes [2]. Group 2: Key Messages from Leaders - Benlai Life's COO, Zeng Qiang, emphasized the importance of corporate support in agricultural modernization through financial investment, technical support, and talent training [4]. - Wang Xiaobing, Director of the Information Center of the Ministry of Agriculture and Rural Affairs, highlighted the initiative as an innovative measure to empower rural industries and enhance agricultural productivity [6]. Group 3: Collaborative Efforts and Outcomes - The collaboration between China National Petroleum and Benlai Life has led to the development of quality products from Ruoergai County, including various premium offerings that have entered the national market [8]. - The launch of the "Enterprises Supporting Agriculture: Co-farming Action Initiative" outlines seven service modules and six pathways for corporate involvement in agricultural development [10]. Group 4: Strategic Partnerships - Strategic cooperation agreements were signed with several companies, including Beidahuang Qimin Organic Food Co., to explore innovative models for supporting agriculture [12]. - The event also showcased products like the Qingke mooncake, developed in collaboration with local producers, highlighting the benefits of corporate support for local agricultural industries [14]. Group 5: Future Plans - The Beijing event marks the beginning of a nationwide campaign, with subsequent events planned in major cities like Shanghai, Guangzhou, and Shenzhen to engage more responsible enterprises in agricultural development [18].