Group 1 - The core issue revolves around Swatch's controversial advertisement featuring a model making a "slant-eyed" gesture, which is perceived as a symbol of racial discrimination against East Asians [2][5][6] - Following the backlash, Swatch quickly removed the image from its Chinese website but did not issue an immediate official statement [5][6] - The company's apology, issued the next day, acknowledged the issue but lacked specific details on how such content passed their review process and what measures would be taken to prevent future occurrences [6] Group 2 - The incident highlights a potential oversight in content review and a perceived disregard for the Chinese market by Swatch, which is crucial for its revenue [6] - In 2023, Swatch's sales in China grew by 10.9% to 2.63 billion Swiss francs, accounting for 33.3% of the group's total sales [6] - The company must demonstrate a deeper understanding of Chinese culture and consumer sentiments to regain trust, rather than relying solely on apologies and image removals [6] Group 3 - The second controversy involves YingShi Innovation's founder throwing cash at employees during a celebration, which sparked debate over whether this act was a form of humiliation or a genuine incentive [7][11] - The company issued a statement clarifying that the cash was from the founder's personal salary and emphasized the need to align employee behavior with public image standards [11][12] - This incident reflects a broader conflict between corporate incentive culture and public perception, indicating the importance of emotional resonance and value alignment in employee motivation strategies [12]