Group 1 - The core issue revolves around Swatch's controversial advertisement featuring a model making a "slant-eyed" gesture, which is perceived as a symbol of racial discrimination against East Asians [2][5][6] - Following the backlash, Swatch quickly removed the image from its Chinese website but did not issue an immediate official statement [5][6] - The company's apology, issued the next day, acknowledged the issue but lacked specific details on how such content passed their review process and what measures would be taken to prevent future occurrences [6] Group 2 - The incident highlights a potential oversight in content review and a perceived disregard for the Chinese market by Swatch, which is crucial for its revenue [6] - In 2023, Swatch's sales in China grew by 10.9% to 2.63 billion Swiss francs, accounting for 33.3% of the group's total sales [6] - The company must demonstrate a deeper understanding of Chinese culture and consumer sentiments to regain trust, rather than relying solely on apologies and image removals [6] Group 3 - The second controversy involves YingShi Innovation's founder throwing cash at employees during a celebration, which sparked debate over whether this act was a form of humiliation or a genuine incentive [7][11] - The company issued a statement clarifying that the cash was from the founder's personal salary and emphasized the need to align employee behavior with public image standards [11][12] - This incident reflects a broader conflict between corporate incentive culture and public perception, indicating the importance of emotional resonance and value alignment in employee motivation strategies [12]

编者按：消费者的信任与喜爱，是面向大众的消费企业最宝贵的市场资源。近年来，随着消费品牌与公司经营全流程环节的绑 定程度不断加深，每一次消费产品舆情的出现、演变和定调，既考验其品牌长期建设和应急策略的有效性，也反映了其整体企 业文化与运作机制中的特征。 南方财经全媒体·21世纪经济报道消费新闻部长期关注消费类企业的舆情动态，在跟进新闻动态、传递有效信息和反映消费者诉 求的基础上，希望以每一次典型舆情案例的出现和应对为切口，观察企业在面对突发性公共事件和舆论环境变化时的处理过 程，从而以更全面的视角看待企业在品牌、市场运营管理中的得失，从而为行业做出预警和警示。 事件回顾： 4月23日，在线教育机构"猿辅导"武汉分公司一名年轻男员工李某某在办公室突发意外离世。据报道，该员工原计划 与5月2日举办婚礼，事发前因筹备婚假主动申请提前完成工作，连续加班到深夜。家属称其失联当晚公司门禁限制导致搜寻受 阻，次日上午公司保洁发现后已无生命体征。 直至4月25日上午，猿辅导在内部发布声明称，确认员工离世，但否认当日加班传言。目前，武汉市人社局东湖新技术开发区分 局已介入调查。 但有猿辅导前员工表示，加班是常态。该事件爆发后，迅 ...