Group 1 - The core issue revolves around Swatch's controversial advertisement featuring a model making a "slant-eyed" gesture, which is perceived as a symbol of racial discrimination against East Asians [2][5][6] - Following the backlash, Swatch quickly removed the image from its Chinese website but did not issue an immediate official statement [5][6] - The company's apology, issued the next day, acknowledged the issue but lacked specific details on how such content passed their review process and what measures would be taken to prevent future occurrences [6] Group 2 - The incident highlights a potential oversight in content review and a perceived disregard for the Chinese market by Swatch, which is crucial for its revenue [6] - In 2023, Swatch's sales in China grew by 10.9% to 2.63 billion Swiss francs, accounting for 33.3% of the group's total sales [6] - The company must demonstrate a deeper understanding of Chinese culture and consumer sentiments to regain trust, rather than relying solely on apologies and image removals [6] Group 3 - The second controversy involves YingShi Innovation's founder throwing cash at employees during a celebration, which sparked debate over whether this act was a form of humiliation or a genuine incentive [7][11] - The company issued a statement clarifying that the cash was from the founder's personal salary and emphasized the need to align employee behavior with public image standards [11][12] - This incident reflects a broader conflict between corporate incentive culture and public perception, indicating the importance of emotional resonance and value alignment in employee motivation strategies [12]

Core Viewpoint - The incident involving the sudden death of a young employee at Yuanfudao has sparked significant public outrage and concern regarding the company's management practices and employee welfare, highlighting the need for transparency and effective crisis response [2][3][4]. Group 1: Incident Overview - On April 23, a young male employee at Yuanfudao's Wuhan branch passed away suddenly at his workplace, with reports indicating he had been working late in preparation for his upcoming wedding [3]. - The company initially confirmed the employee's death but denied any claims of mandatory overtime on the day of the incident, leading to skepticism from the public regarding their response [3][7]. - The incident has raised broader concerns about the labor intensity and health issues within the online education sector, prompting investigations by local authorities [3]. Group 2: Company Response - Yuanfudao's response to the incident was limited to an internal statement, asserting that no overtime was scheduled for the employee's team on the day of the incident [4][7]. - The company established a special task force to support the employee's family but failed to provide detailed evidence to back their claims, which has led to increased public distrust [7]. - The company's ongoing promotion of its AI capabilities during the crisis has been perceived as an attempt to divert attention from the incident, further damaging its brand image [7]. Group 3: Public Sentiment and Impact - Public sentiment has shifted towards anger and disappointment regarding Yuanfudao's handling of the situation, with many feeling that the company's response lacked sincerity and transparency [2][4]. - The incident has resulted in a low "Public Sentiment Index" score for Yuanfudao, reflecting poor performance in crisis management and brand impact [4].