Core Viewpoint - The public feud between Xibei's founder Jia Guolong and Luo Yonghao has ended with both parties being silenced on social media, following a series of controversies regarding Xibei's use of pre-prepared dishes and the company's operational struggles, culminating in the closure of 102 stores and significant financial losses [1][2][3]. Group 1: Company Situation - Xibei plans to close 102 stores, affecting approximately 4,000 employees, with the closures concentrated in major cities like Shanghai, where 18 stores will shut down [1]. - The company anticipates a cumulative loss exceeding 600 million yuan from September 2025 to March 2026 [1]. - Xibei currently operates 357 stores across 26 provinces and 61 cities, meaning the closures represent nearly 30% of its total outlets [1]. Group 2: Crisis Management - Despite implementing self-rescue measures such as adjusting menu processes and issuing vouchers, Xibei has been unable to reverse its declining fortunes [2]. - The public discourse has shifted from whether Xibei uses pre-prepared dishes to broader questions about how companies manage public relations and respond to crises [3][4]. - The resignation of Xibei's public relations vice president indicates internal turmoil amid the ongoing crisis [3]. Group 3: Industry Insights - The situation with Xibei serves as a cautionary tale for the restaurant industry and other customer-facing businesses regarding the importance of public relations [6][7]. - Many business leaders fail to recognize the significance of public relations, which can directly impact consumer choices and company operations [7]. - The case of Xibei highlights the need for companies to develop systematic capabilities for public dialogue, especially during crises [7][8].