Core Insights - The two major snack companies, Three Squirrels and Yanjinpuzi, released their Q3 reports, with Three Squirrels showing revenue growth but profit decline, while Yanjinpuzi experienced growth in both revenue and net profit, albeit at a slower pace [1] Three Squirrels - For the first three quarters, Three Squirrels reported a revenue increase of 8.22% to 7.759 billion yuan, but net profit fell by 52.91% to 161 million yuan [3] - In Q3 alone, revenue rose by 8.91% to 2.281 billion yuan, while net profit saw a significant decline of 56.79% to 22.27 million yuan [3] - The company focuses on a wide range of snack products, including nuts and baked goods, with online sales accounting for approximately 78.42% of total revenue in the first half of the year [5] - The decline in net profit has not been clearly explained by the company as of the latest updates [6] Yanjinpuzi - Yanjinpuzi's revenue for the first three quarters grew by 14.67% to 4.427 billion yuan, and net profit increased by 22.63% to 605 million yuan, although both growth rates have slowed compared to the previous year [8] - In Q3, revenue increased by 6.05% to 1.486 billion yuan, and net profit rose by 33.55% to 232 million yuan [8] - The company offers a variety of snacks, with about 95% of products being self-produced, and its main revenue source comes from distribution channels, which accounted for approximately 78.32% of revenue in the first half of the year [8] - Yanjinpuzi attributes its revenue growth to focusing on six core product categories and expanding across multiple channels [8] Profitability and Cost Structure - Both companies experienced a decline in gross profit margins, with Three Squirrels' margin decreasing by 0.70 percentage points to 25.27%, while Yanjinpuzi's margin fell by 4.76 percentage points to 30.32% [10] - Three Squirrels has a significantly lower net profit margin of 1.97% compared to Yanjinpuzi's 13.58% [10] - The sales expenses for Three Squirrels were 1.605 billion yuan, up 24.06%, while Yanjinpuzi's sales expenses were 439 million yuan, down 11.64%, indicating a substantial difference in spending [10] - The difference in sales expenses exceeds 1.1 billion yuan, highlighting Three Squirrels' higher marketing costs [10][11]