[Table_Reportdate] 2025年05月07日 公 司 简 评 食 品 饮 料 [Table_invest] 买入（维持） 报告原因：业绩点评 ➢ 风险提示：国内市场需求不及预期、食品安全风险、原材料价格波动风险。 [盈利预测与估值简表 Table_profits] | | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | | 主营收入(百万元) | 5,303.93 | 6,803.74 | 8,263.81 | 9,755.62 | | 同比增速(%) | 28.89% | 28.28% | 21.46% | 18.05% | | 归母净利润(百万元) | 639.95 | 846.85 | 1,046.18 | 1,271.18 | | 同比增速(%) | 26.53% | 32.33% | 23.54% | 21.51% | | EPS（元/股） | 2.35 | 3.10 | 3.83 | 4.66 | | 市盈率（P/E） | 37.22 | 28.12 | 22.77 | 18.74 | | 市净率（P/ ...

2025 年 5 月 6 日 公司研究 渠道结构变化影响毛利率，费用端持续优化。毛利率方面，2024 全年/24Q4/25Q1 公司毛利率分别为 30.69%/27.62%/28.47%，25Q1 同比-3.64pcts，环比 +0.85pcts。25Q1 毛利率同比下滑主要系渠道结构变化，低毛利率的零食量贩 等渠道收入占比提高。费用端，2024 全年/24Q4/25Q1 销售费用率分别为 12.50%/11.54%/11.24%，25Q1 同比-1.76pcts，环比-0.30pcts. 2024 全年 /24Q4/25Q1 管理费用率分别为 4.13%/4.47%/3.44%，25Q1 同比-0.79pcts， 环比-1.03pcts。主要系组织架构调整下经营效率提升，带来费率的下降。综合 来看，2024 全年/24Q4/25Q1 公司归母净利率分别为 12.07%/10.18%/11.59%， 25Q1 同比-1.46pcts，环比+1.41pcts。 盈利预测、估值与评级：我们基本维持 2024-2025 年归母净利润预测为 8.55/10.25 亿元，新增 2027 年归母净利润预测为 12.25 ...

Investment Rating - The report maintains a "Buy" rating for the company [5] Core Views - The company has excellent quality, with a clear logic for expanding product categories and channels. The dividend payout ratio is expected to continue increasing in 2024. The combination of category benefits and new channel expansion is anticipated to drive revenue growth beyond expectations in 2025, with scale advantages and raw material price advantages likely to lead to profit growth exceeding expectations [1][5] Financial Performance Summary - In 2024, the company achieved operating revenue of 5.304 billion yuan (up 28.89% year-on-year) and a net profit attributable to the parent company of 640 million yuan (up 26.53% year-on-year). In Q1 2025, the company reported operating revenue of 1.537 billion yuan (up 25.69% year-on-year) and a net profit of 178 million yuan (up 11.64% year-on-year) [2] - For 2024, the company’s revenue from various product categories showed significant growth, with the spicy and marinated snacks generating 1.962 billion yuan (up 32.36% year-on-year), and konjac products achieving 838 million yuan (up 76.09% year-on-year). Other categories also reported positive growth rates [3] - The company’s gross profit margin for 2024 was 30.69% (down 2.85 percentage points), and for Q1 2025, it was 28.47% (down 3.63 percentage points). The decline in gross margin is attributed to changes in channel structure and the lower contribution from high-margin gift products during the Spring Festival [4] Future Projections - The company is expected to achieve revenues of 6.833 billion yuan, 8.642 billion yuan, and 10.674 billion yuan in 2025, 2026, and 2027, respectively, with year-on-year growth rates of 28.82%, 26.48%, and 23.52%. The net profit attributable to the parent company is projected to be 859 million yuan, 1.084 billion yuan, and 1.345 billion yuan for the same years, with growth rates of 34.24%, 26.16%, and 24.13% [5][6]

投资要点： 魔芋势能向上，海外市场打开收入空间。展望后续，我们认为公司在各个方面皆有强化。组织端，公司 根据六大品类的味型，成立了辣味、甜味、健康三个品类事业部，前后拉通了生产、产品和品牌，利于 产品聚焦。供应链端，公司积极布局上游原料，魔芋拥有从一产开始的完备供应链，且2025 年预计将 在国内和泰国继续进行产线建设。收入端，魔芋品类进行了全渠道、全球布局，国内"大魔王"势能向 上，助力公司定量流通渠道发展；海外市场将以品牌"Mowo"打通主流销售渠道，公司期望3-5 年再造 一个盐津铺子。 两大单品快速放量，品类品牌支撑增长。分品类来看，2024 年公司辣卤零食/烘焙薯类/深海零食/蛋类 零食/果干坚果/蒟蒻果冻布丁分别实现营业收入19.62/11.58/6.75/5.80/4.84/3.01 亿元， 同比 +32.4%/+17.3%/+9.1%/+81.9%/+81.5%/+39.1%，其中辣卤零食中的魔芋制品营收8.4 亿元，同比 +76.1%，魔芋及鹌鹑蛋两大单品实现高速成长。2024 年以来公司启动品类品牌战略，"大魔王"麻酱素 毛肚上市16 个月单月月销破亿；"蛋皇"鹌鹑蛋打通高势能渠道，定义高 ...

Core Insights - The company achieved a revenue of 5.304 billion yuan in FY24, representing a year-on-year increase of 28.89%, and a net profit attributable to shareholders of 640 million yuan, up 26.53% year-on-year [1] - The company is experiencing significant growth in the konjac product category, with a strong overseas expansion strategy [2][3] - The gross margin has faced pressure, but cost control measures have improved [4][5] - The company has initiated a brand strategy focusing on "Big Demon King" and "Egg Emperor," which is showing early signs of success [6] - Revenue forecasts for 2025-2027 have been adjusted upward, indicating positive growth expectations [7] Financial Performance - FY24 revenue breakdown: spicy snacks (1.962 billion yuan, +32.36%), baked potato products (1.158 billion yuan, +17.31%), deep-sea snacks (675 million yuan, +9.10%), egg snacks (580 million yuan, +81.87%), nuts (484 million yuan, +81.50%), konjac jelly pudding (301 million yuan, +39.10%), and other income (144 million yuan, -36.09%) [2] - Q1 2025 revenue reached 1.537 billion yuan, a year-on-year increase of 25.69%, with net profit attributable to shareholders at 178 million yuan, up 11.64% [1] Product and Channel Analysis - The konjac product line, particularly the "Big Demon King" brand, has driven significant growth, with a record-breaking single product sales milestone [2] - Revenue by channel in FY24: direct sales (188 million yuan, -43.72%), distribution and other channels (3.956 billion yuan, +34.01%), and e-commerce (1.159 billion yuan, +39.95%) [2] - The company aims to replicate its success in overseas markets, with over 80% of international sales currently coming from Thailand [3] Cost and Profitability - Gross margins for FY24, Q4 2024, and Q1 2025 were 30.69%, 27.62%, and 28.47%, respectively, reflecting a decline due to the rapid growth of lower-margin channels [4] - The company has improved its cost control, with sales, management, R&D, and financial expense ratios showing a decrease in FY24 compared to the previous year [4] Strategic Initiatives - The company has launched a category brand strategy, focusing on high-potential products like konjac and quail eggs, aiming for a dual-driven growth model of "products + channels" [6] - The strategic transformation has already led to the development of two major hit products, indicating a successful execution of the brand strategy [6] Investment Outlook - Revenue forecasts for 2025 and 2026 have been revised upwards to 6.594 billion yuan and 7.968 billion yuan, respectively, with a new forecast for 2027 at 9.431 billion yuan [7] - EPS estimates for 2025 and 2026 have also been increased to 3.10 yuan and 3.86 yuan, respectively, with a new estimate of 4.52 yuan for 2027 [7]

Macro Strategy and North Exchange - The macro policy remains stable with LPR unchanged at 3.10% for 1-year and 3.60% for 5-year [5] - Industrial enterprise profits showed a year-on-year increase of 2.60% in March, marking the first positive growth since the previous year [5] - The Central Political Bureau emphasized the need for high-quality development to address international economic and trade struggles, focusing on "Four Stabilities" [7][8] - The government plans to accelerate the issuance of special bonds and long-term bonds, with a deficit rate set at around 4% and a total deficit scale of 5.66 trillion yuan, an increase of 1.6 trillion yuan from 2024 [8] - Monetary policy will include timely reductions in reserve requirements and interest rates, along with new structural monetary policy tools to support innovation and consumption [10][11] A-Share Market Overview - From April 21 to April 27, 2025, most A-share indices rose, with the Shanghai Composite Index increasing by 0.56% and the Shenzhen Component Index by 1.38% [15] - The market is expected to maintain a narrow fluctuation state due to the recent "reciprocal tariffs" imposed by the US and the upcoming May Day holiday [15][23] - The report indicates a "slow bull" market trend for A-shares in 2025, with a focus on technology, green energy, consumption, and infrastructure sectors [23] North Exchange Market Overview - As of April 25, 2025, the North Exchange had 265 listed stocks, with an average total market value of 755.47 billion yuan, an increase of 1.53% from the previous week [24] - The liquidity in the North Exchange decreased, with average trading volume dropping by 9.79% to 1.384 billion shares [25] - The North Exchange's 50 Index closed at 1300.19 points, down 2.16% from the previous week [26] Industry Insights: Food and Beverage - Salted Fish reported a revenue of 5.304 billion yuan and a net profit of 640 million yuan for 2024, reflecting a year-on-year increase of 28.89% and 26.53% respectively [34] - The company is focusing on core product categories with strong growth, particularly in spicy snacks and baked goods, with significant revenue increases [35] - Salted Fish is accelerating its overseas expansion, with a projected revenue of 6.678 billion yuan in 2025, growing at 25.9% year-on-year [38] Industry Insights: Medical Devices - The sales of ultrasound imaging devices showed a significant recovery in Q1 2025, with sales revenue increasing by 87.95% year-on-year [40] - The report highlights a shift towards domestic brands, with domestic sales accounting for 37.79% of the market share in 2024, up from 34.20% in 2023 [42] - The report suggests a positive outlook for domestic ultrasound device manufacturers like Mindray and KAILI Medical, as the market for these devices is expected to continue recovering [48]