Core Viewpoint - Three squirrels announced a price increase for 35 products starting November 1, with price hikes ranging from 0.2 to 10 yuan, and the highest increase reaching approximately 23.40% due to rising costs of raw materials, packaging, and logistics [1][3]. Group 1: Price Adjustment - The price increase affects various products including nuts, almonds, sunflower seeds, pistachios, and dried mango [1]. - Specific examples include a 1.1 yuan increase for 50g bags of pistachios and a 10 yuan increase for "Nut Gift·Pure Nut" boxes, raising the price to 140 yuan [1]. Group 2: Financial Performance - In the first half of the year, the company's gross margin decreased by 2.97% to 25.08%, but improved in the third quarter with a 4.14% increase to 25.69% [3]. - For the first three quarters, the overall gross margin declined by 0.70% to 25.27% [3]. - The net profit for the first three quarters dropped by 52.91% to 161 million yuan, despite an 8.22% revenue growth to 7.759 billion yuan [4]. Group 3: Cost Structure - The increase in sales expenses, which rose by 24.06% to 1.605 billion yuan and accounted for 20.69% of revenue, contributed to the decline in profit margins [4]. - The company attributed part of the net profit decline to rising raw material costs influenced by international conditions [4]. Group 4: Business Model - The company positions itself as a "full category + full channel" snack brand, with a significant focus on online sales, which accounted for approximately 78.42% of revenue in the first half of the year [6]. - The company has achieved self-production in its core nut and snack categories but has not disclosed the specific proportion of self-produced goods in its financial reports [6].