休闲食品赛道

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“烤鸭巨头”全聚德陷增长迷局:2024年营收14.02亿元,九成盈利靠投资收益
Sou Hu Cai Jing· 2025-04-19 09:20
Core Insights - Quanjude, a well-known Chinese restaurant brand famous for Peking Duck, reported a decline in revenue and profit for the year 2024, with total revenue at 1.402 billion yuan, down 2.09% year-on-year, and net profit at 34.13 million yuan, down 43.15% year-on-year [4][6][10] Financial Performance - The company's core dining service revenue was 1.081 billion yuan, accounting for 77.1% of total revenue, a decrease of 2.32% year-on-year [4][6] - Investment income significantly contributed to profitability, with 31.47 million yuan in investment income making up 92% of net profit [3][10] - The company experienced a loss in the fourth quarter, with revenue of 318 million yuan, down 7.12% year-on-year, and a net loss of 36.32 million yuan, a decline of 210.25% [5][6] Regional Performance - The North China region accounted for 75.31% of total revenue, with a revenue of 1.056 billion yuan and a gross margin of 21.60% [8][9] - Revenue declines were noted in the Northwest and Northeast regions, with drops exceeding 20% [6][9] Product and Market Strategy - Quanjude is expanding into the leisure food sector with its sub-brand "Zero Research Institute," offering products priced higher than competitors like Zhou Hei Ya [12][16][17] - The company has also ventured into alcoholic beverages, launching its own brand of liquor [19][20] Research and Development - The company's R&D expenditure was low, at only 0.33% of revenue in 2024, despite a year-on-year increase of 73.99% to 4.6078 million yuan [21][22] - Analysts suggest that Quanjude lacks core competitive advantages for sustainable development and recommend collaboration with private capital for operational improvements [23][24]