在全国多地门店，调改后的福州奥体中心店春节期间销售额日均突破百万元；河南新密中强光年店春节 期间销售额较去年同期增长近3倍，客流增长超230%；在北方市场，渤湾大区的标杆门店天津SM广场 店1月至今日均销售额突破130万元。 （企业公众号） 2月25日，永辉超市发布春节档成绩单。数据显示，从腊月二十八到正月初七，永辉全国门店同店销售 额及客流量双双实现同比增长。 面对长达9天且节奏分明的春节假期，永辉以"新永辉·新年味"为年货节战略主线，创新推出"四大波 段"供给策略。在重点品类拉动下，熟食烟火气板块、烘焙年糖年饼和现烤类商品同比增长均超220%， 火锅季系列同比增长超140%，春节好菜（地标菜和有机菜）同比增长近200%，海鲜盛宴同比增长超 60%。而永辉深化品质战略的成果——自有品牌"品质永辉"系列近60款商品在春节档迎来爆发，销售额 环比增长超70%。 礼盒市场，永辉定制与三只松鼠、森宝联合推出的坚果礼盒成为春节档两大爆款，永辉定制系列礼盒在 整体礼盒销售中占比高达50%；此外，熟食、烘焙重点分类增长超220%，YHBakery红颜草莓盒子蛋糕 稳居烘焙类榜首，北京烤鸭、脆皮香酥鸭等卤味熟食位列熟食销售 ...

跟随张瑞华，记者在阅彩城店内走了一圈，现场感受到了浓浓的"烟火气"和新颖的超市环境。不嘈杂、 更舒适，每一款商品都被精心"安排"，每一个微笑都成为"附加值"。在这一传统商超里，"优质商品+贴 心服务"激活了消费潜能，实现了转型跃升。 "现在顾客到店不仅是为了买东西，更是想来悠闲地逛店，并且渐渐成为不少家庭出行的必选项。而这 样一来，消费自然就跟上来了，阅彩城店的客单消费比以前至少增长了20%。"张瑞华说。 "胖改"叠加"乐购新春"促销活动，宁夏银川首家"胖改店"阅彩城店人气爆棚，销售十分火热。正月初五 下午，记者跟随张瑞华进入店内，解锁年味新体验。 在"胖东来品牌专区"，张瑞华拿起一瓶开心果介绍说，一桶500克装的原味开心果，售价是78.5元，同 品质的开心果在很多地方至少要贵五六元。春节期间，这个专区的82种胖东来商品深受消费者认可，啤 酒、果饮早早就卖断了货，补货得等到3月了。 作为"胖改店"，阅彩城店对80%的商品进行了汰换，商品和服务品质大大跃升，全面焕新成为一家"新 质"零售店。"今年是调改后的第一个春节，从目前各类商品的销售数据来看，调改成功吸引了消费者， 销售保持强劲增长势头。"张瑞华说。 烘焙 ...

"胖改"叠加"乐购新春"促销活动，宁夏银川首家"胖改店"阅彩城店人气爆棚，销售十分火热。正月初五 下午，记者跟随张瑞华进入店内，解锁年味新体验。 在"胖东来品牌专区"，张瑞华拿起一瓶开心果介绍说，一桶500克装的原味开心果，售价是78.5元，同 品质的开心果在很多地方至少要贵五六元。春节期间，这个专区的82种胖东来商品深受消费者认可，啤 酒、果饮早早就卖断了货，补货得等到3月了。 ◎记者 于瑶 而在酒水饮料货架上，可用来调酒的果酒饮料多达几十种，吸引了不少年轻消费者。"春节期间，果酒 销量至少增长了300%，客群大部分是'90后''00后'。"张瑞华说，除了果饮，店里还增加了网红洗化用 品、现制果切、节日鲜花等商品，吸引了越来越多的年轻客群进店选购。 "从北方小年到初五，我们超市的销售额相比去年春节增长了50%左右，最高的2月16日达到了200万 元。"新华百货物美超市阅彩城店店长张瑞华向上海证券报记者介绍了春节期间的运营情况。 作为"胖改店"，阅彩城店对80%的商品进行了汰换，商品和服务品质大大跃升，全面焕新成为一家"新 质"零售店。"今年是调改后的第一个春节，从目前各类商品的销售数据来看，调改成功吸引了消 ...

（来源：中国商报） 转自：中国商报 中国商报（记者 郑立华 文/图）这个春节，服务区里也有别样烟火。 春节期间，自驾出行成为越来越多人的选择。车一上高速，服务区就成为必不可少的"驿站"——加油充电、吃口热乎饭，顺便歇歇脚、上个洗手间。记者驾 车沿着京哈高速一路向东北，发现如今的服务区有了很大变化——变得更有看头、更有逛头了。沿途的特色手工艺品、地方名吃、国潮名品、智慧化人性化 设施……招呼着南来北往的赶路人。 从北京出发的车辆，一般不会选择离京很近的香河服务区，但"来都来了"，那就不要错过著名的香河肉饼。薄皮儿大馅儿，香气四溢，谁尝谁知道。 年货没买齐的，还可以在这里补一些北京特产，北京烤鸭、京八件、十三绝、二锅头，应有尽有。 如果不想买吃的，这里还有"河北好礼"，毛绒玩具、文创、盲盒、卡牌，让年轻人和孩子们爱不释手。 北戴河服务区的美食更加丰富多元，除了30元一位的自助餐外，还有麻辣烫、手抓饼、驴肉火烧等各色小吃可供消费者选择。 到了北戴河服务区，海豚和浪花组成的雕塑充满山海特色，在碧蓝天空的映衬下让人眼前一亮。 很多游客在排队买咖啡。记者扫码点单后，等候了大约15分钟，才拿到香气四溢的"梦中情咖"。 蜜雪 ...

Group 1 - The article highlights the availability of authentic Beijing cuisine, specifically Peking Duck, from the renowned restaurant chain Quanjude [2] - Quanjude is recognized for its cultural significance and is associated with the heritage of Beijing [2]

Group 1 - JD.com launched a nationwide New Year's Eve dinner reservation service, partnering with over 10,000 restaurants across more than 100 cities [1] - User searches for "New Year's Eve dinner" on JD.com have increased eightfold since the service was launched, indicating strong consumer interest [1] - The service offers a variety of meal options, including traditional Chinese dishes, hot pot, and global cuisines, catering to diverse consumer preferences [1] Group 2 - The service features popular brands such as Dayali, Jinbaiwan, and Yunhaiyao, focusing on quality large dishes suitable for family gatherings [1] - Traditional New Year's Eve meals emphasize Beijing roast duck and regional specialties, while interactive hot pot options are expected to be popular choices for 2026 [1] - JD.com provides additional services for reservations over 100 yuan, including one-on-one delivery on New Year's Eve and special family photo printing for orders over 1888 yuan [1]

Group 1 - The article emphasizes the cultural significance of traditional Chinese New Year goods, highlighting the emotional connection to hometown flavors and family traditions [1][3] - Various regional specialties are showcased, such as Jilin ginseng, Yunnan wild mushrooms, and Hunan dried duck, reflecting the diversity of Chinese culinary culture [1] - The concept of "local goods" and "foreign goods" coming together in markets like Changchun's Agricultural County is noted, providing a one-stop shopping experience for consumers [1][3] Group 2 - The article discusses how food items from different regions evoke a sense of longing and connection to places one has not visited, enhancing the experience of the New Year celebration [2] - It highlights the romantic aspect of sharing regional delicacies between couples who cannot celebrate together, symbolizing emotional ties despite physical distance [2] - The gathering of diverse goods at markets enriches the overall experience of the New Year, making it more vibrant and multifaceted [3]

Group 1 - The article emphasizes the cultural significance of traditional Chinese New Year goods, highlighting the emotional connection to hometown flavors and family traditions [1][3] - Various regional specialties are showcased, such as Jilin ginseng, Yunnan wild mushrooms, and Hunan sauce duck, reflecting the diversity of Chinese culinary heritage [1] - The concept of "local goods" and "foreign goods" is explored, illustrating how they cater to diverse consumer needs and enhance the festive atmosphere [1][3] Group 2 - The article discusses how food items from different regions evoke a sense of longing and connection to places not yet visited, enriching the New Year experience [2] - It highlights the role of food in romantic relationships during the New Year, where couples exchange regional delicacies to feel closer despite being apart [2] - The gathering of various local and foreign goods at markets symbolizes the richness and diversity of Chinese New Year celebrations, fulfilling a wide range of consumer demands [3]

Group 1 - The overall sales of home appliances, digital, and smart products in Hebei Province reached 5.9 billion yuan during the New Year holiday, indicating a strong consumer market vitality [6] - The New Year holiday saw a significant increase in consumer activity, with various promotional activities and extended business hours in shopping malls to attract customers [2][3] - The demand for consumer goods was further released, with key commercial enterprises in Tangshan attracting 773,000 visitors and achieving sales of 97.45 million yuan [4] Group 2 - The newly opened Yonghui Supermarket in Baoding experienced a nearly fourfold increase in sales on January 1, with a diverse range of products and promotional offers [3][5] - The restaurant industry also saw a boost, with monitored dining establishments achieving a revenue of 13.58 million yuan from January 1 to 2, reflecting a year-on-year growth of 16.09% [5] - The launch of a consumption upgrade initiative on January 1 aimed at stimulating demand in key sectors such as automobiles and home appliances, contributing to the overall economic confidence [6]

Core Insights - Urban consumption vitality was fully released during the New Year period, with cities like Shanghai, Nanjing, and Changsha showcasing strong local consumption activity [1][8] - Diverse consumption experiences, including shopping, cross-city travel, and winter activities, saw significant growth, indicating a robust experience economy [1][3] Consumption Trends - Supermarket shopping and cross-city tourism were popular, with supermarket coupon sales on Douyin increasing by 164% year-on-year, and sales of clothing and jewelry rising by 147% and 109% respectively [3] - The pet care sector also saw a notable increase, with pet grooming services growing by 63% [3] Travel and Accommodation - The travel market was vibrant, with hotel and guesthouse sales increasing by 93% and 97% year-on-year, respectively, and attraction ticket sales rising by 46% [3] - The "Heartfelt List" of hotels saw a 71% increase in sales and an 85% increase in order volume from December 19 to January 1 [3] Experience Economy - The offline experience economy became a new highlight, with "Pindou" handcraft experiences seeing a staggering 1461% increase in sales on Douyin [6] - Theme park visits and pottery experiences also gained popularity, with sales increasing by 106% and 99% respectively [6] Food Consumption - Food consumption remained a key focus during the holiday, with hot pot, chicken pot, grilled fish, and other dishes being particularly favored, and buffet sales increasing by 94% year-on-year [4] Regional Highlights - Cities such as Shanghai, Zhengzhou, Fuzhou, Chengdu, Wuhan, Guangzhou, Hangzhou, Beijing, Nanjing, and Changsha demonstrated strong local consumption vitality during the New Year holiday [8] - Hainan experienced a tourism surge, attracting visitors with its unique climate and travel resources, leading to high demand for group purchases of scenic area tickets and travel packages [8]