北京烤鸭

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永辉超市完成北京大兴区门店调改
Bei Jing Shang Bao· 2025-09-26 08:37
Core Insights - Yonghui Supermarket has completed the transformation of its Daxing Kangzhuang Tianjian Plaza store, marking its 13th transformed store in Beijing and the 5th in Daxing District, indicating the completion of its store transformation efforts in the area [1][2] - The transformed store has achieved profitability within three months of opening, reflecting the success of the new operational model [1] Group 1 - The Daxing Kangzhuang Tianjian Plaza store has undergone a systematic restructuring of its product system, with over 50% of new products in the food and daily necessities category, achieving over 80% of the product structure of the "Fat Donglai" model [1] - The fresh food section features a live kitchen for on-site preparation, introducing popular products such as boneless pig trotters and sweet sausages, while retaining classic flavors like Peking duck and Korean fried chicken [1] - The bakery section collaborates with high-quality suppliers like COFCO and Anchor, and features a dedicated area for "Fat Donglai" branded products, showcasing dozens of items [1] Group 2 - All five transformed stores in Daxing District have been completed, each showcasing distinct regional characteristics in their product offerings [2] - The Hongkun Plaza store is community-oriented, with strong demand for cooked and noodle products; the Kaide Mall Daxing store focuses on Beijing specialty foods and convenient meals; the Yinghai Huanyu Fang store caters to young families with high-quality fruits and seafood; and the Jiugong store serves a mature community with a strong demand for seafood, Western cuisine, and high-quality eggs [2]
滨海新生活·品质新厨房:永辉超市厦门杏林万科里店9.26调改开业
Sou Hu Cai Jing· 2025-09-24 11:07
Core Viewpoint - The opening of the upgraded Yonghui Supermarket in Xiamen's Jimei District represents a significant enhancement in the retail landscape, aligning with local consumption promotion policies and aiming to provide a high-quality shopping experience for residents [1][25]. Store Upgrade Details - The new store, located in the basement of the Anxin Vanke Mall, covers an area of 1,758 square meters and targets nearby communities and young families, focusing on "quality living + convenient service" [3]. - The store features approximately 7,100 selected products, with nearly 3,600 from first and second-tier brands, and 14.8% of imported goods, closely mirroring the product structure of the "Fat Donglai" model [5][25]. - The product upgrade emphasizes higher quality, differentiation, and local relevance, catering to the dietary habits and quality demands of residents in Fujian [5]. Product Categories - The fruit and vegetable section introduces a three-dimensional matrix focusing on "livelihood attraction + quality differentiation + trendy new products," including both traditional and trendy items [6]. - The meat and poultry section highlights local freshness and quality upgrades, featuring a mix of international and domestic brands [8]. - The seafood area enhances the coastal theme by introducing a variety of imported seafood and offering live fish cutting services, enhancing customer experience [10]. - The bakery and deli sections have added popular items and diverse instant food options to attract younger customers [12]. Environmental and Service Enhancements - The store environment has been revamped for better visibility and comfort, with upgraded lighting and wider aisles to create a pleasant shopping atmosphere [13]. - New customer service facilities include health measurement tools and convenience items, enhancing the overall shopping experience [15]. - The store implements strict food safety measures, including a freshness management system to ensure product quality [17]. Employee Welfare Improvements - The number of employees has increased from 66 to 100, with salary and welfare enhancements to improve job satisfaction and service quality [19]. - The management emphasizes the importance of employee care, aiming to foster a respectful and warm service environment [21]. Market Impact and Future Plans - The store's opening coincides with the Mid-Autumn Festival and National Day, featuring seasonal products to meet diverse consumer needs [23]. - The successful performance of the first upgraded store in Xiamen, with over 800% sales growth in the first week, validates the effectiveness of the upgrade model [23]. - Yonghui plans to continue adopting the "Fat Donglai" model to enhance quality retail, aiming to better meet the needs of mainstream Chinese families and support high-quality market development in Xiamen [25].
21对话|超越山海之隔:西班牙与中国的“盘中之约”
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-23 06:54
(原标题:21对话|超越山海之隔:西班牙与中国的"盘中之约") 南方财经 21世纪经济报道记者 郑青亭 实习生贺一然 北京报道 "尽管中国与西班牙远隔山海,但纵观历史长河,两国始终保持着千丝万缕的联系。在21世纪的今天, 我们依然能不断发现彼此间深厚的共同根基,这令人倍感欣喜。其中,美食文化对两国而言都具有至关 重要的意义——它不仅是人类的基本需求,更是承载社会情感与价值理念的重要平台。" 近日,西班牙驻华大使玛尔塔·贝坦索斯在北京出席"Eat Spain Drink Spain"(饕餮西班牙) 宣传活动发 布会时,向21世纪经济报道记者如此娓娓道来。该活动是 "Spain Food Nation"(西班牙食品国家形象) 宣传活动框架下的一部分,致力于提升西班牙农产品与食品在全球范围内的认知度和美誉度。 "若论中华美食,绝不仅限于北京烤鸭。以我个人的体验为例,初次在青岛品尝海鲜火锅时,那种独特 的鲜香令我惊艳不已——用各类小鱼贝类熬制的汤底清新爽口,与我在重庆体验的麻辣火锅形成鲜明对 比:后者以浓烈的肉类底料打造出炽热浓重的风味。"贝坦索斯感叹,各种烹饪创意在中国各地菜系中 层出不穷,给她留下深刻印象。 近年 ...
京菜异地游客到店消费订单同比增长43%
Bei Jing Shang Bao· 2025-09-12 13:11
美团数据显示,异地消费者对北京菜的偏好尤其显著,游客们愿意为一口正宗地道的北京味道,支付超18%的溢价;京菜的异地游客到店消费订单同比增长 了43%。从线上菜品销量监测数据来看,北京市今年以来通过线上平台销售渠道售出的奶皮子酸奶产品超过1000万杯。北京的代表产品,北京烤鸭仅通过线 上渠道售出的订单量超1500万单,约合800万只鸭子。 活动现场发布了"2025中国京菜畅销菜品TOP10",包括北京挂炉烤鸭、北京焖炉烤鸭、北京涮羊肉、奶皮子酸奶、炙子烤肉、鱼头泡饼、醋溜木须、北京炸 酱面、虾仁炒疙瘩、豆汁儿等经典菜品、面点小吃悉数上榜。同期,活动还发布了第二批"首都市场地理标志食材餐饮示范单位名录"。四季民福、汇贤府、 胜利玉林、金丰餐饮、老门框餐饮、粤京熹、紫兴园、嘉和一品、飞天大厦、兵团大厦、山西大厦等企业登上名录。 据了解,本次活动由市商务局、东城区政府指导,北京烹饪协会主办,美团、北京隆福寺协办,燕京啤酒集团等单位支持。第九届中国京菜美食文化节作为 2025北京国际美食荟的重要内容,是建设国际美食之都的保留项目,于2017年创办。 北京商报讯(记者 张天元)9月12日,以"中国京菜、京彩无界"为主题的 ...
永辉唐山首家调改店焕新,特别增加日化旅行装商品
Cai Jing Wang· 2025-09-06 01:18
Core Insights - Yonghui Supermarket has opened its first upgraded store in Tangshan, marking the fifth store in Hebei province to adopt the "Fat Donglai model" [1][2] - The store features a significant product optimization, with nearly 60% new items added, aligning its product structure closely with that of Fat Donglai [1] - The store has expanded its fresh food offerings, with fresh food products now making up 23% of the overall product mix [1] Product and Service Enhancements - The Tangshan store has introduced popular items such as boneless pig trotters and Korean fried chicken, while also maintaining local delicacies [1] - Strategic partnerships with suppliers like COFCO and Anchor have been established for fresh-baked products [1] - The store offers travel-sized personal care products and free luggage storage for tourists, along with promotional shipping services [2] Performance Metrics - The first upgraded store in Shijiazhuang saw a sales increase of over 400% and a nearly 200% rise in customer traffic within two months of opening [2] - The Tianjin store has experienced nearly 200% sales growth and over 80% increase in customer traffic since its opening in January [2] - Yonghui plans to have six upgraded stores in Hebei by the end of September, enhancing its quality retail network in major cities [2]
眼睛在做主?外卖大战中“看图下单”的真相
3 6 Ke· 2025-09-03 02:17
Core Insights - The article emphasizes the significant impact of visually appealing food images on consumer purchasing decisions in the food delivery industry, highlighting that attractive images can lead to increased sales without additional marketing efforts [1][2][3]. Group 1: Research Findings - A study conducted in collaboration with a major food delivery platform analyzed over 506,553 orders from 71 restaurants, revealing that aesthetically pleasing food images correlate with higher sales [2]. - Specifically, for every unit increase in the aesthetic score of food images, average sales increase by 4.8%, indicating that even a small improvement in image quality can lead to substantial revenue gains [2]. - The effect of image quality is particularly pronounced during the "cold start" phase for new restaurants, where consumers rely heavily on visual cues due to a lack of reviews [2]. Group 2: Pricing and Consumer Behavior - High-quality images not only influence the decision to purchase but also affect consumers' willingness to pay higher prices, acting as a natural premium tool [3]. - For instance, a well-presented dish priced at 20 yuan can maintain or even increase sales without discounts, while a poorly presented image may require discounts to attract buyers [3]. Group 3: Role of AI in Aesthetics - The research utilized AI to evaluate image aesthetics, achieving a correlation of 0.75 between AI ratings and human consumer preferences, demonstrating that AI can effectively assess visual appeal [4]. - This AI-driven approach allows businesses to enhance their visual presentation without the need for expensive photography services, making aesthetic improvements accessible to smaller establishments [5]. Group 4: Signal Interaction - The study identifies two types of signals influencing consumer decisions: promotional signals (e.g., advertisements, beautiful images) and reputational signals (e.g., platform certifications, user reviews) [9]. - It was found that excessive advertising can dilute the effectiveness of attractive images, as consumers may become skeptical of the authenticity of the visuals when overwhelmed by promotional content [10]. - Conversely, third-party endorsements can amplify the positive effects of appealing images, leading to increased consumer trust and higher sales [11]. Group 5: Broader Implications - The findings suggest a universal principle in business: in environments lacking direct experience, visual aesthetics serve as a powerful persuasive tool [12]. - This principle applies across various industries, indicating that high-quality visuals can significantly influence consumer confidence and purchasing behavior, even in B2B contexts [13]. - The research outlines three key takeaways for businesses: the importance of first impressions, the need to avoid conflicting signals, and the recognition of aesthetics as a productivity driver [18][19][20].
环京地区首家“胖永辉”落地廊坊 鲜食占比超20%
Bei Jing Shang Bao· 2025-08-28 10:42
Core Viewpoint - Yonghui Supermarket has officially opened its upgraded store in Yanjiao, Hebei Province, adopting the "Pang Donglai model" to enhance its service and product offerings, targeting the commuting population's consumption habits [1][4]. Group 1: Store Features and Services - The new store leverages the commercial aggregation effect of Huadi Plaza, catering to the daily consumption needs of surrounding families and communities [4]. - The store has optimized its product structure, with approximately 80% of the product range meeting Pang Donglai standards, and nearly 20% of imported goods [5]. - The store offers services such as product mailing and luggage storage, along with online delivery options to accommodate the commuting population [9]. Group 2: Product Offerings - The fresh food section emphasizes direct sourcing and quality control, with specialty fruits like Xinjiang dried apricots and plums reaching shelves within 72 hours from the source [5]. - The deli section features a variety of flavors, including Pang Donglai's fried chicken and Beijing roast duck, catering to convenient family dining needs [8]. - The bakery collaborates with suppliers to offer freshly baked products, with an increasing proportion of made-to-order items [8]. Group 3: Customer Experience Enhancements - The store has removed mandatory traffic flows, widened main aisles, and standardized shelf heights to create a more open shopping environment [9]. - New customer service areas have been added, including health measurement tools and facilities for convenience [9]. - The store has optimized operating hours and service processes to better serve the commuting demographic, ensuring consistency between online and offline product offerings [9].
全球“空箱党”中国扫货:疯狂“反向海淘”背后的文化出口
3 6 Ke· 2025-08-21 01:33
Core Insights - The number of tax refund stores in China has exceeded 7,200, with a 186% year-on-year increase in the number of people enjoying tax refunds, and a 94.6% and 93.2% increase in sales and tax refund amounts respectively [1] - The trend of international tourists traveling to China with empty suitcases for shopping has gained popularity, with many foreign netizens expressing excitement about this phenomenon [1] - China's shopping paradise status is reinforced by a wide range of products available, from traditional crafts to the latest electronics, attracting more foreign tourists [1] Group 1: Policy and Economic Impact - China has been expanding its visa-free entry policies and improving shopping tax refund policies, significantly boosting international travelers' shopping enthusiasm [2] - As of July, China has implemented comprehensive visa exemptions with 29 countries, unilateral visa exemptions for 46 countries, and 240-hour transit visa exemptions for 55 countries, facilitating easier access for foreign tourists [2] - The optimization of tax refund policies includes lowering the minimum spending threshold, increasing cash refund limits, and allowing immediate VAT refund applications at retail locations [3] Group 2: Consumer Behavior and Trends - The shopping preferences of foreign tourists have shifted from traditional items like silk and tea to high-value products such as drones and smart wearable devices [5] - The convenience of China's digital payment systems allows foreign tourists to easily link their overseas bank cards, enhancing their shopping experience [5] - The implementation of technology in tax refund processes has improved efficiency, with a 40% increase in processing speed for tax refunds [5] Group 3: Tourism Growth and Market Positioning - The influx of foreign tourists has stimulated demand in various sectors, including retail, hospitality, and tourism services, contributing to overall economic growth [6] - The number of inbound travelers has increased significantly, with 38.05 million foreign visitors recorded in the first half of the year, a 30.2% year-on-year increase [8] - The rise in ticket bookings for less popular cities indicates a diversification in tourist destinations, with a notable increase in interest from countries like Vietnam and Indonesia [9]
北京第11家“胖永辉”落地旧宫,72小时新疆鲜果+东海24小时梭子蟹直送
Cai Jing Wang· 2025-08-15 07:05
Core Insights - Yonghui Supermarket has reopened its Beijing Jiugong store after 49 days of extensive renovations, marking its 11th store in Beijing and the 4th in Daxing District [1] - The redesigned store features a new layout that eliminates forced traffic flow, widens main aisles to 3 meters, and lowers shelf heights to 1.6 meters, enhancing customer experience [1] - The product structure has been significantly restructured, with nearly half of the products replaced, achieving 80% alignment with the product structure of the successful brand Pang Dong Lai [1] Store Features - The store has increased the number of cash registers to 33, significantly reducing peak hour wait times [1] - Fresh food offerings have been enhanced, with a notable increase in the proportion of baked and prepared food items, and the introduction of over 30 customer service features including a rest area and pet temporary accommodation [1] - The seafood section now includes fresh products like live crabs and oysters, with a focus on freshness management and customer service [1] Product Offerings - The ready-to-eat section has expanded to include over a hundred new items such as spicy beef strips and freshly baked pizzas, catering to family needs [2] - The bakery section features new products like mountain camellia spring water toast and various pastries, while local flavors are freshly made daily [2] - Following the Jiugong store, additional stores in Shijingshan, Yanjiao, and Daxing are set to complete renovations by September, with a total of 156 stores undergoing transformation nationwide [2]
外卖下半场:开设快餐、孵化新品牌,金百万选择多元转型主动求变
Yang Guang Wang· 2025-08-13 09:02
Core Insights - The traditional dining brand Jin Million has faced significant challenges due to a pressured consumer environment and rising costs, leading to a decline in dine-in and takeaway orders since September of last year [1][3] - However, the entry of competitors like JD.com into the takeaway market and the launch of Taobao Flash Purchase have stimulated demand, resulting in unexpected business growth for restaurants [1][3] Group 1: Business Performance - Jin Million's daily order volume on Taobao Flash Purchase and Ele.me increased by 90% from April to July, rising from over 1,800 orders to over 3,500 orders [3] - Despite a decrease in the average transaction value due to subsidies, Jin Million's revenue grew by 42% due to the significant increase in order volume [3] - The proportion of revenue from takeaway services increased from 30% to 50%, indicating a shift in business dynamics [3] Group 2: Market Dynamics - The competition among multiple platforms has provided restaurants with more negotiating power and better policies, contrasting with previous market conditions where platforms dictated terms [3][5] - The influx of new customers has been significant, with new customer orders accounting for half of Jin Million's growth in takeaway orders [3][5] Group 3: Strategic Adaptation - Jin Million has evolved its view on takeaway services from a supplementary role to a standalone business segment, recognizing its irreversible nature and the need for professionalization [5] - The company is focusing on enhancing customer retention through product quality and cost-effectiveness while exploring new business models, such as fast food projects and a new Hunan cuisine brand targeting younger consumers [5][6] - The core logic of Jin Million's transformation is to internalize external market variables into organizational evolution and capability upgrades [6]