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648万保险代理人“退潮”
Hu Xiu· 2025-10-17 10:06
Core Insights - The insurance agent workforce in China has drastically decreased from a peak of 9.12 million in 2019 to an estimated 2.64 million by the end of 2024, marking a reduction of over 70% [2][15]. - The industry is undergoing a significant transformation, with many agents leaving the profession for various reasons, including low income stability and changing market dynamics [3][4][5]. Group 1: Industry Trends - The mass exodus of insurance agents is characterized by diverse outcomes, with some transitioning to entirely different careers while others remain in the industry but face new challenges [3][4]. - The traditional agent model is being challenged by regulatory changes and a shift towards more professional and specialized services, necessitating a reevaluation of recruitment and training practices [16][17]. Group 2: Agent Experiences - Many agents report significant income declines, with some experiencing a drop from annual earnings of over 400,000 to around 100,000 [6][10]. - Agents are adapting by exploring new client acquisition strategies, such as leveraging online platforms and personal branding to attract customers [11][13]. Group 3: Future Outlook - The future of insurance agents hinges on their ability to enhance professional skills and provide comprehensive solutions rather than merely selling products [16][17]. - The industry is expected to stabilize as the number of agents decreases, potentially leading to better business opportunities for those who remain [15][16].