案例：上海打造"全球新品首发地"；北京建设"首店经济示范区"；深圳设立"国际品牌首发中心"；成都打造"首 店经济集聚区"；杭州建设"新品发布平台"；广州支持"首店经济"发展；武汉打造"首发经济生态圈"；西安建 设"国际品牌首发中心"；重庆设立"新品发布专区"；南京建设"首店经济集聚区"。 财政部、商务部联合印发的《关于开展消费新业态新模式新场景试点工作的通知》（财建〔2025〕341号）是落 实中央经济工作会议精神和《提振消费专项行动方案》的重要举措。该通知旨在通过试点工作支持城市健全首 发经济服务体系，创新多元化服务消费场景，提升消费品质，扩大服务消费，推动更多外贸优品进入国内消费 市场。试点工作将支持50个左右城市，主要向人口基数大、带动作用强、发展潜力好的超大特大城市倾斜，政 策实施期为两年。中央财政将根据城市规模给予2-4亿元不等的资金补助，分两批下达。该政策对全方位扩大国 内需求，培育消费新增长点，推动消费新业态不断涌现，提升消费活力具有重要意义，为经济高质量发展提供 有力支撑。 总体要求 （一）政策目标。按照党中央、国务院关于大力提振消费的决策部署，通过消费新业态新模式新场景试点工 作，支持试点城 ...

Core Insights - The Ministry of Finance and the Ministry of Commerce announced the competitive review results for pilot cities in new consumption formats, with 50 cities including Beijing, Tianjin, Shanghai, Chongqing, Zhengzhou, and Luoyang proposed for selection [1] - The policy aims to support pilot cities in enhancing the first-release economic service system, innovating diverse service consumption scenarios, improving consumption quality, expanding service consumption, and fostering new growth points in consumption [1][2] Group 1: Policy Objectives - The policy implementation period is set for two years, focusing on enhancing the first-release economic service system and promoting diverse consumption scenarios [1] - The initiative aims to better meet the diverse and differentiated consumption needs of the public, thereby providing strong support for high-quality economic development [1] Group 2: Areas of Support - The policy supports the establishment of first-release centers and economic clusters, promoting high-level flagship stores and hosting first-release events [2] - It encourages the creation of innovative service consumption scenarios, including night-time cultural and tourism consumption areas and foreign trade product exhibition centers [2] - The initiative also promotes collaboration between quality consumption resources and well-known IPs, aiming to launch comprehensive consumption scenarios that are creative and socially engaging [2]