Core Insights - The Guangzhou exhibition industry is experiencing significant growth in scale, with an increase in new exhibitions and enhanced vitality throughout the year [1] Industry Overview - In the first ten months of the year, key professional venues in Guangzhou hosted over 10 million square meters of exhibitions [1] - The exhibition matrix, led by events such as the Canton Fair, Home Expo, Lighting Exhibition, Construction Expo, and Audio-Visual Exhibition, continues to optimize [1] - It is expected that the total area of large-scale exhibitions will increase by nearly 20% year-on-year, with a total exhibition area growing by over 5% [1] New Developments - A record high of 49 new or newly hosted exhibitions has been achieved this year [1] - The Guangzhou Municipal Bureau of Commerce indicated that the exhibition scale has grown against the trend, achieving multiple breakthroughs in innovative practices [1] Innovation and Trends - Upgrades in the debut and showcase functions of exhibitions have been noted, along with an increase in internationalization [1] - Strong growth has been observed in exhibitions related to science and technology innovation and new consumption [1] - The integration of culture, commerce, and tourism scenarios continues to expand [1]

Group 1 - The 2025 China (Central Plains) Exhibition Innovation Cooperation Conference will be held from November 19 to 21 in Zhengzhou Airport, focusing on the theme "Integration and Co-creation: The Power from Organizers" to discuss industry development pain points and innovative paths [1] - Nearly 400 industry experts, organizers, and entrepreneurs will participate in the conference to promote the deep integration of Central Plains industrial advantages with exhibition capabilities, aiming to establish Zhengzhou Airport as a new high ground for international exhibitions [1] Group 2 - The former Deputy Representative for International Negotiations of the Ministry of Commerce emphasized the strategic significance of the exhibition industry in linking trade and promoting cooperation amid complex international economic conditions [2] - The President and CEO of the International Association of Exhibitions and Events acknowledged China's international position in the exhibition industry and expressed optimism about Zhengzhou Airport's role in promoting the integration of exhibitions and industries [2] - The President of the China Exhibition Economic Research Association highlighted the need for collaboration among industry stakeholders to build a new open and shared exhibition ecosystem [2] Group 3 - The Zhengzhou Airport District introduced specific measures to promote the development of the exhibition industry, including the full operation of the 320,000 square meter Central Plains International Exhibition Center [3] - A series of supportive policies have been implemented, including funding support for major exhibitions based on exhibition area, to attract high-quality international and national exhibitions [3] - Zhengzhou Airport is constructing an exhibition industry cluster area, including an international conference center and exhibition industry park, to create a comprehensive exhibition ecosystem [3] Group 4 - A strategic cooperation signing ceremony took place on November 20, resulting in multiple agreements between the China Exhibition Economic Research Association and various industry organizations to enrich the exhibition landscape in Zhengzhou Airport [4] - The Zhengzhou Airport District Committee expressed a desire to collaborate with organizers in areas such as digital and green exhibitions to explore new paths and create internationally influential exhibition brands [4] - The conference served as a platform for knowledge sharing and resource connection, driving the integration of industrial advantages with exhibition capabilities in the Central Plains region [4]

Core Insights - Guangzhou's exhibition industry has achieved historical highs in the first half of the year, with 155 trade exhibitions covering 6.3 million square meters and attracting 7.52 million visitors, ranking second nationally [1][2] - The industry is integrating into both domestic and international markets, supporting foreign trade enterprises and contributing to the construction of a modern industrial system [1][2] Group 1: Exhibition Growth and Impact - The exhibition sector in Guangzhou is driven by high-quality projects, with 26 exhibitions exceeding 50,000 square meters, accounting for 75% of the total exhibition area [2][4] - Major exhibitions like the Canton Fair and the South China Dental Expo have expanded their influence, with the latter's area increasing by 41% year-on-year, making it the second largest in its category globally [4][6] - The number of attendees at key exhibitions has surged, reflecting the industry's vitality, with events like the Canton Fair attracting buyers from 219 countries and regions [4][5] Group 2: Innovation and Quality Enhancement - The exhibition industry is focusing on innovation to enhance quality, with initiatives such as scene-based innovations and standardized exhibition solutions [5][6] - The Guangzhou Home Expo showcased innovative layout designs that improved visitor experience and optimized exhibition flow, while the International Future Packaging Expo introduced a "move-in ready" exhibition model [5][6] - The global lighting industry exhibition has created immersive environments to showcase cutting-edge lighting technologies, reinforcing its role as a leader in industry development [6] Group 3: Integration and Ecosystem Development - Emerging pillar industry exhibitions are becoming platforms for global resource aggregation, with significant increases in attendance, such as a 142% rise at the International Logistics Equipment and Technology Expo [7][9] - The South China Printing and Packaging Expo has established a comprehensive ecosystem from design to application, enhancing cross-sector procurement efficiency [7][9] - The tourism exhibition has successfully integrated cultural and tourism industries, attracting over 200,000 visitors and expanding its international participation [9][11] Group 4: Future Development Strategies - The Guangzhou Municipal Bureau of Commerce plans to enhance the exhibition industry's quality through brand recognition and collaborative efforts with industry associations and leading enterprises [11] - The city aims to deepen the integration of exhibitions with upstream and downstream industries, leveraging the multiplier effect of the exhibition economy to strengthen its competitive position [11]