8月，以"潮梦想出发"为主题的第十五届中国国际影视动漫版权保护和贸易博览会（以下简称"中国国际 动漫博览会"）在广东东莞举办，国内外知名IP和品牌集中亮相，吸引近10万观众共赴这场多元文化交 融的动漫盛宴，参展企业意向合作金额达15.6亿元。 近年来，东莞潮玩产业蓬勃发展。从北京冬奥会吉祥物冰墩墩到风靡全球的泡泡玛特，中国近85%的潮 玩产品、全球1/4的动漫衍生品均产自东莞。东莞潮玩何以"圈粉"全球？记者近日深入这座制造与潮流 共生的城市进行探访。 一体两翼硬核"出圈" 中国国际动漫博览会上，观众将广东哈一代玩具股份有限公司的"本潮纲目中药铺"围得水泄不通，董事 长肖森林"变身"药铺老板，乐呵呵地抓取灵芝、鹿茸等萌趣可爱的中药材玩偶，为观众配制"十全大补 方"。"我们挖掘中医药传统文化，将《本草纲目》中数十种药材设计成玩偶，推出把脉、坐诊、煎药一 条龙的潮玩中药铺，让消费者沉浸式体验'望闻问切'、抓药称重，极大满足了情绪需求。"肖森林告诉 记者。 作为东莞本土潮玩品牌"出海"的代表，哈一代的成长路径折射出中国潮玩从"代工"向"原创品牌"转型的 探索。"1999年我就进入了东莞玩具行业，当时玩具已是东莞支柱产 ...

Core Insights - Guangzhou's exhibition industry achieved remarkable results in the first half of 2025, hosting 155 trade exhibitions with a total exhibition area of 6.3 million square meters and attracting 7.52 million visitors, all setting historical records and ranking second nationally [1][5] - The industry is experiencing continuous expansion and quality improvement, integrating domestic and international dual circulation, and supporting foreign trade enterprises while contributing to the construction of Guangzhou's "12218" modern industrial system [1][5] Group 1: Exhibition Performance - In the first half of 2025, over 26 exhibitions exceeded 50,000 square meters, totaling 4.7 million square meters, accounting for 75% of the total exhibition area [2] - Major exhibitions like the Canton Fair and South China International Dental Exhibition saw significant growth, with the latter's area increasing by 41%, making it the second largest globally in its category [2] - The Guangzhou Construction Expo attracted 206,000 professional visitors, while the Comicup Guangzhou event experienced overwhelming demand with 1.5 million online ticket purchases [2] Group 2: Innovation and Quality Enhancement - The exhibition industry in Guangzhou is focusing on innovation to enhance the quality of events, with organizers implementing new service models and exhibition designs [3] - The Guangzhou Home Expo introduced natural lighting and optimized visitor flow, achieving 100% coverage of exhibiting companies [3] - The International Future Packaging Exhibition simplified the exhibition process, leading to high demand for booth reservations for the next event [3] Group 3: Industry Integration and Ecosystem Development - Emerging pillar industry exhibitions are becoming global resource aggregation platforms, with the International Logistics Equipment and Technology Exhibition attracting over 600 leading companies and a 142% increase in audience numbers [4] - The South China Printing and Packaging Exhibition created a full-process ecological loop, resulting in a 20% increase in audience numbers [4] - The World Cultural Tourism Expo attracted over 200,000 visitors, marking a 135% increase year-on-year, and the International Billiards Exhibition expanded its area by 6.28% [4] Group 4: Strategic Development and Future Outlook - Guangzhou is cultivating a "one industry, one exhibition" brand system, hosting 79 industry exhibitions with a total area of 5.51 million square meters and 6.75 million visitors in the first half of 2025 [5] - The city plans to enhance the exhibition industry's integration with upstream and downstream industries, promoting deeper collaboration and maximizing the multiplier effect of the exhibition economy [5]

Core Insights - Guangzhou's exhibition industry is experiencing significant growth, with the city ranking second nationally in exhibition scale and hosting a record number of events and attendees in the first half of the year [2][3]. Group 1: Exhibition Scale and Attendance - In the first half of 2023, Guangzhou hosted 155 trade exhibitions covering an area of 6.3 million square meters, attracting a total of 7.52 million attendees, all of which are historical highs [2]. - Major events like the Firefly Animation and Game Carnival saw overwhelming demand, with 1.5 million people attempting to purchase tickets online [3]. Group 2: Industry Dynamics and Growth - The exhibition sector in Guangzhou is characterized by a dual-driven model of scale and specialization, with 26 exhibitions exceeding 50,000 square meters, accounting for 75% of the total exhibition area [3]. - The city has established a benchmark exhibition matrix, including flagship events like the Canton Fair and specialized exhibitions in various sectors, which serve as the core engine for the development of the exhibition industry [3]. Group 3: Innovation and Quality Enhancement - Guangzhou's exhibition industry is focusing on innovation to enhance quality, with initiatives in scene-based innovation, service model innovation, and exhibition area design [4]. - The Guangzhou Home Expo showcased innovative layout designs that improved visitor experience and engagement, while the Lighting Exhibition created immersive environments to facilitate industry discussions [4][5]. Group 4: Integration and Ecosystem Development - The city is promoting a "one industry, one exhibition" brand system to deepen the integration of the exhibition industry with upstream and downstream sectors [6]. - Events like the International Logistics Equipment and Technology Exhibition have successfully integrated robotics, attracting over 600 leading companies and increasing audience numbers by 142% [6]. Group 5: Future Development Strategies - The Guangzhou Municipal Bureau of Commerce plans to enhance the exhibition industry's quality through brand recognition and measures to support development, aiming for deeper integration between exhibitions and industries [7].

Core Insights - Guangzhou's exhibition industry has achieved historical highs in the first half of the year, with 155 trade exhibitions covering 6.3 million square meters and attracting 7.52 million visitors, ranking second nationally [1][2] - The industry is integrating into both domestic and international markets, supporting foreign trade enterprises and contributing to the construction of a modern industrial system [1][2] Group 1: Exhibition Growth and Impact - The exhibition sector in Guangzhou is driven by high-quality projects, with 26 exhibitions exceeding 50,000 square meters, accounting for 75% of the total exhibition area [2][4] - Major exhibitions like the Canton Fair and the South China Dental Expo have expanded their influence, with the latter's area increasing by 41% year-on-year, making it the second largest in its category globally [4][6] - The number of attendees at key exhibitions has surged, reflecting the industry's vitality, with events like the Canton Fair attracting buyers from 219 countries and regions [4][5] Group 2: Innovation and Quality Enhancement - The exhibition industry is focusing on innovation to enhance quality, with initiatives such as scene-based innovations and standardized exhibition solutions [5][6] - The Guangzhou Home Expo showcased innovative layout designs that improved visitor experience and optimized exhibition flow, while the International Future Packaging Expo introduced a "move-in ready" exhibition model [5][6] - The global lighting industry exhibition has created immersive environments to showcase cutting-edge lighting technologies, reinforcing its role as a leader in industry development [6] Group 3: Integration and Ecosystem Development - Emerging pillar industry exhibitions are becoming platforms for global resource aggregation, with significant increases in attendance, such as a 142% rise at the International Logistics Equipment and Technology Expo [7][9] - The South China Printing and Packaging Expo has established a comprehensive ecosystem from design to application, enhancing cross-sector procurement efficiency [7][9] - The tourism exhibition has successfully integrated cultural and tourism industries, attracting over 200,000 visitors and expanding its international participation [9][11] Group 4: Future Development Strategies - The Guangzhou Municipal Bureau of Commerce plans to enhance the exhibition industry's quality through brand recognition and collaborative efforts with industry associations and leading enterprises [11] - The city aims to deepen the integration of exhibitions with upstream and downstream industries, leveraging the multiplier effect of the exhibition economy to strengthen its competitive position [11]

Core Insights - The fourth Changsha International Construction Machinery Exhibition (CICEE) will take place from May 15 to 18, showcasing significant advancements in the construction machinery industry [1][3] - The exhibition is expected to attract 1,650 global exhibitors, including 35 of the world's top 50 construction machinery companies, making it the largest in Asia this year [3] - The event aims to enhance international collaboration, with participation from nearly 60 countries and various international business forums planned [4] Group 1: Exhibition Features - The exhibition will cover an area of 300,000 square meters, featuring 23 categories across four major sectors: construction machinery, emergency equipment, mining machinery, and agricultural machinery [3] - A notable increase in international participation is expected, with over 3,000 international visitors and the establishment of international buyer groups with procurement demands exceeding 2 billion RMB [4] - The "three-in-one" model of "exhibition-industry integration, exhibition-technology integration, and exhibition-city integration" will be introduced to enhance collaboration and innovation [5][7] Group 2: Industry Performance - Leading companies in the Changsha construction machinery sector, such as SANY Heavy Industry and Zoomlion, reported significant profit increases in Q1, with SANY's net profit rising by 56.4% and Zoomlion's by 53.98% [13] - The overall demand for construction machinery is expected to recover, with SANY projecting a continued positive market outlook through 2025 [13] - The local government emphasizes the need for strategic initiatives to enhance the industry's core competitiveness, focusing on high-end, intelligent, and green development [14]