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东莞潮玩何以“圈粉”海外
Jing Ji Ri Bao· 2025-08-22 22:08
Core Insights - The 15th China International Animation and Comic Copyright Protection and Trade Expo was held in Dongguan, attracting nearly 100,000 visitors and achieving an intended cooperation amount of 1.56 billion yuan [1] - Dongguan has become a hub for the潮玩 (trendy toys) industry, producing approximately 85% of China's潮玩 products and 25% of global animation derivatives [1] - The潮玩 industry in Dongguan is transitioning from OEM (Original Equipment Manufacturer) to original brand development, with companies like Guangdong Ha Yi Dai Toy Co., Ltd. leading this shift [2] Industry Development - Dongguan's潮玩 industry is characterized by a strong manufacturing base, with over 4,000 toy production companies and nearly 1,500 supporting enterprises, making it the largest toy export base in China [3] - The city is leveraging its complete supply chain to enhance the global recognition of Chinese潮玩, with annual sales growth in traditional cultural series潮玩 reaching double digits [2][3] - The integration of traditional culture and modern creativity is seen as essential for the future of the潮玩 industry, with local government emphasizing the importance of cultural roots and innovative design [3][4] Technological Integration - Dongguan is becoming a testing ground for technology-driven潮玩 solutions, with AI applications enhancing the production and design processes [4] - The expo showcased various AI-driven潮玩 innovations, including audience-generated characters and AI-assisted traditional performances, indicating a shift towards tech-enabled潮玩 experiences [4] Market Expansion - The "exhibition-industry integration" model is being adopted to enhance the潮玩 industry's ecosystem, with the expo being held in key production areas to attract upstream IP and downstream channels [6][8] - The number of original IPs in Dongguan's潮玩 cluster is projected to grow from over 30 in 2021 to 100 by 2024, reflecting a shift towards self-developed cultural products [7] Policy Support - Dongguan has introduced a series of measures to strengthen the潮玩 industry, including a funding allocation of 120 million yuan to support various aspects of industry development [9] - The establishment of a "National Technical Trade Evaluation Workstation潮玩 Service Station" aims to facilitate compliance with international trade standards and protect intellectual property [10][11]
广州上半年展览“三项指标”均创历史新高
Zhong Guo Jing Ji Wang· 2025-07-21 01:49
Core Insights - Guangzhou's exhibition industry achieved remarkable results in the first half of 2025, hosting 155 trade exhibitions with a total exhibition area of 6.3 million square meters and attracting 7.52 million visitors, all setting historical records and ranking second nationally [1][5] - The industry is experiencing continuous expansion and quality improvement, integrating domestic and international dual circulation, and supporting foreign trade enterprises while contributing to the construction of Guangzhou's "12218" modern industrial system [1][5] Group 1: Exhibition Performance - In the first half of 2025, over 26 exhibitions exceeded 50,000 square meters, totaling 4.7 million square meters, accounting for 75% of the total exhibition area [2] - Major exhibitions like the Canton Fair and South China International Dental Exhibition saw significant growth, with the latter's area increasing by 41%, making it the second largest globally in its category [2] - The Guangzhou Construction Expo attracted 206,000 professional visitors, while the Comicup Guangzhou event experienced overwhelming demand with 1.5 million online ticket purchases [2] Group 2: Innovation and Quality Enhancement - The exhibition industry in Guangzhou is focusing on innovation to enhance the quality of events, with organizers implementing new service models and exhibition designs [3] - The Guangzhou Home Expo introduced natural lighting and optimized visitor flow, achieving 100% coverage of exhibiting companies [3] - The International Future Packaging Exhibition simplified the exhibition process, leading to high demand for booth reservations for the next event [3] Group 3: Industry Integration and Ecosystem Development - Emerging pillar industry exhibitions are becoming global resource aggregation platforms, with the International Logistics Equipment and Technology Exhibition attracting over 600 leading companies and a 142% increase in audience numbers [4] - The South China Printing and Packaging Exhibition created a full-process ecological loop, resulting in a 20% increase in audience numbers [4] - The World Cultural Tourism Expo attracted over 200,000 visitors, marking a 135% increase year-on-year, and the International Billiards Exhibition expanded its area by 6.28% [4] Group 4: Strategic Development and Future Outlook - Guangzhou is cultivating a "one industry, one exhibition" brand system, hosting 79 industry exhibitions with a total area of 5.51 million square meters and 6.75 million visitors in the first half of 2025 [5] - The city plans to enhance the exhibition industry's integration with upstream and downstream industries, promoting deeper collaboration and maximizing the multiplier effect of the exhibition economy [5]
今年上半年展览面积、参展参观人次均创历史新高
Guang Zhou Ri Bao· 2025-07-20 01:38
Core Insights - Guangzhou's exhibition industry is experiencing significant growth, with the city ranking second nationally in exhibition scale and hosting a record number of events and attendees in the first half of the year [2][3]. Group 1: Exhibition Scale and Attendance - In the first half of 2023, Guangzhou hosted 155 trade exhibitions covering an area of 6.3 million square meters, attracting a total of 7.52 million attendees, all of which are historical highs [2]. - Major events like the Firefly Animation and Game Carnival saw overwhelming demand, with 1.5 million people attempting to purchase tickets online [3]. Group 2: Industry Dynamics and Growth - The exhibition sector in Guangzhou is characterized by a dual-driven model of scale and specialization, with 26 exhibitions exceeding 50,000 square meters, accounting for 75% of the total exhibition area [3]. - The city has established a benchmark exhibition matrix, including flagship events like the Canton Fair and specialized exhibitions in various sectors, which serve as the core engine for the development of the exhibition industry [3]. Group 3: Innovation and Quality Enhancement - Guangzhou's exhibition industry is focusing on innovation to enhance quality, with initiatives in scene-based innovation, service model innovation, and exhibition area design [4]. - The Guangzhou Home Expo showcased innovative layout designs that improved visitor experience and engagement, while the Lighting Exhibition created immersive environments to facilitate industry discussions [4][5]. Group 4: Integration and Ecosystem Development - The city is promoting a "one industry, one exhibition" brand system to deepen the integration of the exhibition industry with upstream and downstream sectors [6]. - Events like the International Logistics Equipment and Technology Exhibition have successfully integrated robotics, attracting over 600 leading companies and increasing audience numbers by 142% [6]. Group 5: Future Development Strategies - The Guangzhou Municipal Bureau of Commerce plans to enhance the exhibition industry's quality through brand recognition and measures to support development, aiming for deeper integration between exhibitions and industries [7].
创新破局!2025年上半年广州会展提质增效显活力,稳居全国第二
Guang Zhou Ri Bao· 2025-07-18 16:16
Core Insights - Guangzhou's exhibition industry has achieved historical highs in the first half of the year, with 155 trade exhibitions covering 6.3 million square meters and attracting 7.52 million visitors, ranking second nationally [1][2] - The industry is integrating into both domestic and international markets, supporting foreign trade enterprises and contributing to the construction of a modern industrial system [1][2] Group 1: Exhibition Growth and Impact - The exhibition sector in Guangzhou is driven by high-quality projects, with 26 exhibitions exceeding 50,000 square meters, accounting for 75% of the total exhibition area [2][4] - Major exhibitions like the Canton Fair and the South China Dental Expo have expanded their influence, with the latter's area increasing by 41% year-on-year, making it the second largest in its category globally [4][6] - The number of attendees at key exhibitions has surged, reflecting the industry's vitality, with events like the Canton Fair attracting buyers from 219 countries and regions [4][5] Group 2: Innovation and Quality Enhancement - The exhibition industry is focusing on innovation to enhance quality, with initiatives such as scene-based innovations and standardized exhibition solutions [5][6] - The Guangzhou Home Expo showcased innovative layout designs that improved visitor experience and optimized exhibition flow, while the International Future Packaging Expo introduced a "move-in ready" exhibition model [5][6] - The global lighting industry exhibition has created immersive environments to showcase cutting-edge lighting technologies, reinforcing its role as a leader in industry development [6] Group 3: Integration and Ecosystem Development - Emerging pillar industry exhibitions are becoming platforms for global resource aggregation, with significant increases in attendance, such as a 142% rise at the International Logistics Equipment and Technology Expo [7][9] - The South China Printing and Packaging Expo has established a comprehensive ecosystem from design to application, enhancing cross-sector procurement efficiency [7][9] - The tourism exhibition has successfully integrated cultural and tourism industries, attracting over 200,000 visitors and expanding its international participation [9][11] Group 4: Future Development Strategies - The Guangzhou Municipal Bureau of Commerce plans to enhance the exhibition industry's quality through brand recognition and collaborative efforts with industry associations and leading enterprises [11] - The city aims to deepen the integration of exhibitions with upstream and downstream industries, leveraging the multiplier effect of the exhibition economy to strengthen its competitive position [11]
中国会展主办创新大会8月举办,将助瓷都会展乘势起飞
Zhong Guo Jing Ji Wang· 2025-07-14 09:08
据大会主办机构相关负责人介绍,此次大会选址景德镇,既是对当地会展硬件设施的肯定,更是对其产 业融合能力的认可。作为景德镇的新地标,总规划面积2平方公里的陶溪川文创街区,以工业遗产改造 为特色,以原国营宇宙瓷厂为核心启动区,在保护利用陶瓷工业遗产的基础上,通过结构改造、活力再 造,建有陶瓷工业遗产博物馆、美术馆、陶公塾教育研学基地、邑空间双创平台、国际艺术中心等,植 入多元业态,凸显文化内核。陶溪川对标国际化,先后荣获国家级、省级荣誉90余项,被原文化部列入 国家级文化产业示范园区创建单位,荣获2017年联合国教科文组织亚太遗产保护创新奖,已成为会展与 文旅融合的标杆,其成功实践为"商旅文体健展联动"提供了鲜活样本。正在加快建设的陶博城国际会展 中心,将与南昌国际会展中心形成南北呼应,进一步完善江西省会展场馆布局。 第五届中国会展主办创新大会暨江西会展产业发展大会(下称"大会")将8月5日至6日在景德镇举办。这 场由江西省商务厅、景德镇市政府与中国会展经济研究会联合主办的行业盛会,不仅是对瓷都会展实力 的认可,更将成为推动当地会展经济跨越式发展的重要引擎。 作为全国唯一以陶瓷文化为核心标识的历史文化名城,中国景 ...
首发1500项“黑科技”!全球机甲下周竞秀长沙 | 山水洲城记
Chang Sha Wan Bao· 2025-05-07 10:17
Core Insights - The fourth Changsha International Construction Machinery Exhibition (CICEE) will take place from May 15 to 18, showcasing significant advancements in the construction machinery industry [1][3] - The exhibition is expected to attract 1,650 global exhibitors, including 35 of the world's top 50 construction machinery companies, making it the largest in Asia this year [3] - The event aims to enhance international collaboration, with participation from nearly 60 countries and various international business forums planned [4] Group 1: Exhibition Features - The exhibition will cover an area of 300,000 square meters, featuring 23 categories across four major sectors: construction machinery, emergency equipment, mining machinery, and agricultural machinery [3] - A notable increase in international participation is expected, with over 3,000 international visitors and the establishment of international buyer groups with procurement demands exceeding 2 billion RMB [4] - The "three-in-one" model of "exhibition-industry integration, exhibition-technology integration, and exhibition-city integration" will be introduced to enhance collaboration and innovation [5][7] Group 2: Industry Performance - Leading companies in the Changsha construction machinery sector, such as SANY Heavy Industry and Zoomlion, reported significant profit increases in Q1, with SANY's net profit rising by 56.4% and Zoomlion's by 53.98% [13] - The overall demand for construction machinery is expected to recover, with SANY projecting a continued positive market outlook through 2025 [13] - The local government emphasizes the need for strategic initiatives to enhance the industry's core competitiveness, focusing on high-end, intelligent, and green development [14]