助力中国企业融入全球产业圈 国际展览业协会主席潘妮莎·布瑞表示，中国有260家UFI会员，居全球首位，北京、上海、香港等中国城市均举办过UFI全球大会。独立组展商协会首席执 行官文森特·波利托认为，中国是全球最重要的会展市场之一，中国会展行业的规模、发展速度，还有产业生态系统的深度，以及政府、产业协调的程度 都是无与伦比的。同时，中国的会展行业也在不断发展演变，朝着更加专业化、更高质量、更强调国际化程度，以及与全球市场更深层次融合的方向在迈 进。 中国国际展览中心集团董事长林舜杰在接受第一财经记者采访时表示，会展业已不再局限于举办短期活动，而是要升级为与产业共同成长的"共生伙伴"， 长期培育产业生态，并助力中国企业融入全球产业圈，"不是单纯地把产业链转移出去，而是与国外当地产业链上的伙伴共生共存，融入当地产业链"。 林舜杰表示，面对错综复杂的国际政治经济形势，全球工商界都认识到维护国际产业链供应链的稳定畅通非常重要。会展业的未来不在于更加盛大的场 面，而在于能否完成从平台到生态，从流量到数据资产，从消耗到增值的结构性变化，这就意味着会展业的核心动能需要升级，从提供聚合场所和交易场 所进化为构建共生与共创的网络 ...

Group 1 - The 2026 China Exhibition Economy International Cooperation Forum (CEFCO Forum) opened in Wuhan, focusing on the theme "Transformative Era: Co-creating Links, Innovating the Future," with over 600 attendees from domestic and international exhibition organizations and industry associations [1] - The forum is co-hosted by the China Council for the Promotion of International Trade (CCPIT), UFI, IAEE, SISO, and ICCA, with the Wuhan Municipal Government as the organizer [1] - The CCPIT Vice President Li Qingshuang emphasized the role of the exhibition industry in guiding industrial development and promoting economic cooperation, highlighting the importance of open collaboration and innovation in seizing opportunities presented by China's modernization [1] Group 2 - UFI President Paniisa Burey noted that China has the largest number of UFI members, and the CEFCO Forum provides a valuable opportunity for the global exhibition industry to understand China and exchange trends [2] - IAEE President and CEO Fay Vench praised the CEFCO Forum as a symbol of excellence, trust, and foresight in the global exhibition industry, commending Wuhan's ambition and comprehensive exhibition ecosystem [2] - SISO CEO Vincent Polito stressed the importance of open communication and mutual learning in facing global challenges, expressing a desire for collaboration with the Chinese exhibition sector in leadership exchange and talent development [2] Group 3 - During the results announcement, the CCPIT successfully renewed cooperation agreements with UFI, IAEE, SISO, and ICCA, and exchanged a memorandum of cooperation with the Singapore Tourism Board [3] - Wuhan signed 10 international and professional exhibition projects on-site, showcasing the vibrant development of the local exhibition industry and its acceleration in international expansion [3]

Core Viewpoint - The Zhongyuan International Convention and Exhibition Center, the largest convention center in China to be fully operational this year, is positioned as a key driver for the exhibition economy in Henan and Central China, providing a high-quality platform for the national exhibition industry [1] Group 1: Hardware Construction - The center is located in the Zhengzhou Airport Economic Comprehensive Experimental Zone, recognized as a national-level aviation port economic development area, and features 32 column-free exhibition halls with a maximum height of 18 meters and power configurations up to 4000 KVA, making it suitable for high-end and large-scale exhibitions [2] - Designed by top international architectural firms GMP and Rogers, the center has successfully hosted high-profile events such as the National Skills Competition and the World Robot Conference, demonstrating its capacity and service level [5] Group 2: Policy Support - The Zhengzhou Airport Zone has established a comprehensive exhibition policy system, providing full support for the development of the Zhongyuan International Convention and Exhibition Center, including a streamlined approval process for large exhibitions [7] - The revised funding management measures for the exhibition industry in Zhengzhou offer financial support for major exhibitions based on exhibition area, with a maximum of 6 million yuan available [7] Group 3: Layout Planning - The center's layout is integrated into the development strategy of the Zhengzhou Airport, creating a "exhibition, industry, city" ecosystem that supports seamless connections between exhibition activities and ancillary services [8][9] - The center promotes the integration of exhibitions with leading industries such as electronic information and new energy vehicles, leveraging the advantages of major companies to create targeted exhibition IPs [12]

"十五五"开局之际，中国会展业正站在从"展览大国"迈向"展览强国"的关键节点。面对全球经济增 长放缓、产业链重构的外部环境，以及行业内部的结构性挑战，会展业亟需通过第二次重大转型，开拓 新赛道，发展新优势。 11月5日至10日，第八届中国国际进口博览会在上海举办。图为参观者正在走进中国馆。中国经济 网记者 马常艳／摄 战略机遇：会展业迎来价值重塑关键期 近期召开的中央经济工作会议，确定了明年经济工作要抓好的八个方面重点任务，其中"坚持内需 主导，建设强大国内市场；坚持创新驱动，加紧培育壮大新动能"，为会展业发展提供了最根本的遵循 和最清晰的指引。 中国会展经济研究会会长曲维玺指出，会展作为连接生产与消费、国内与国际的核心平台，其价值 正被重新定义：它不仅是激发内需、培育新型消费的"先锋场景"，更是驱动产业升级、为战略性新兴产 业提供全链条解决方案的"价值枢纽"，以及推动高水平对外开放、助力"中国智造"出海的"战略通道"。 这一价值重塑，要求会展业深度融入国家现代化产业体系建设。曲维玺强调，会展业需通过深 化"展产融合"来推动这一核心任务。同时，改革创新将为会展业态模式创新提供动力，国内统一大市场 的建设将有助 ...

Core Insights - Chengdu is experiencing a transformation in its exhibition economy, evolving from traditional models to a more integrated approach that drives industry and consumption [1][2] Group 1: Exhibition Industry Evolution - The concept of "exhibition-industry integration" in Chengdu represents a shift from "physical stacking" to "chemical fusion," focusing on creating an innovative ecosystem through the connection of upstream and downstream resources [2] - By 2025, Chengdu is expected to host over 1,000 exhibitions, covering a total area of approximately 13.5 million square meters, showcasing a comprehensive exhibition matrix across various sectors [2] - The total revenue from Chengdu's exhibition industry is projected to reach 153.61 billion yuan in 2024, with direct income of 15.83 billion yuan and an additional 137.78 billion yuan generated through related activities [2] Group 2: Economic Impact and Consumer Engagement - The 112th National Sugar and Wine Fair achieved a total exhibition area of 750,000 square meters, generating 11.45 billion yuan in revenue for the city's service industry, highlighting the event's role as a catalyst for industrial development [3] - Chengdu's exhibitions are evolving from mere showcases to becoming integral parts of the industrial ecosystem, enhancing consumer engagement and driving local economic growth [3][4] - The integration of various sectors during events, such as the Chengdu International Auto Show, has led to significant increases in consumer activity, with total contracts amounting to 5.753 billion yuan and a boost of 2.12 billion yuan to the city's service sector [5] Group 3: Digital Transformation and Sustainability - Chengdu is undergoing a digital transformation in its service offerings, moving from a standardized support system to an ecosystem that actively empowers industrial innovation [6] - The introduction of digital twin exhibition halls and AI algorithms for precise matching between exhibitors and attendees reflects Chengdu's commitment to creating a sustainable and efficient exhibition environment [6] Group 4: Future Directions and Urban Integration - The future of Chengdu's exhibition industry lies in establishing long-term governance mechanisms that align exhibition goals with industrial positioning, thereby making exhibitions a key interface for urban development [7] - The importance of enhancing international participation in Chengdu's exhibitions is emphasized, aiming to attract more international exhibitors and professional buyers to broaden the city's exhibition landscape [7]

Core Insights - The 15th China International Animation and Comic Copyright Protection and Trade Expo was held in Dongguan, attracting nearly 100,000 visitors and achieving an intended cooperation amount of 1.56 billion yuan [1] - Dongguan has become a hub for the潮玩 (trendy toys) industry, producing approximately 85% of China's潮玩 products and 25% of global animation derivatives [1] - The潮玩 industry in Dongguan is transitioning from OEM (Original Equipment Manufacturer) to original brand development, with companies like Guangdong Ha Yi Dai Toy Co., Ltd. leading this shift [2] Industry Development - Dongguan's潮玩 industry is characterized by a strong manufacturing base, with over 4,000 toy production companies and nearly 1,500 supporting enterprises, making it the largest toy export base in China [3] - The city is leveraging its complete supply chain to enhance the global recognition of Chinese潮玩, with annual sales growth in traditional cultural series潮玩 reaching double digits [2][3] - The integration of traditional culture and modern creativity is seen as essential for the future of the潮玩 industry, with local government emphasizing the importance of cultural roots and innovative design [3][4] Technological Integration - Dongguan is becoming a testing ground for technology-driven潮玩 solutions, with AI applications enhancing the production and design processes [4] - The expo showcased various AI-driven潮玩 innovations, including audience-generated characters and AI-assisted traditional performances, indicating a shift towards tech-enabled潮玩 experiences [4] Market Expansion - The "exhibition-industry integration" model is being adopted to enhance the潮玩 industry's ecosystem, with the expo being held in key production areas to attract upstream IP and downstream channels [6][8] - The number of original IPs in Dongguan's潮玩 cluster is projected to grow from over 30 in 2021 to 100 by 2024, reflecting a shift towards self-developed cultural products [7] Policy Support - Dongguan has introduced a series of measures to strengthen the潮玩 industry, including a funding allocation of 120 million yuan to support various aspects of industry development [9] - The establishment of a "National Technical Trade Evaluation Workstation潮玩 Service Station" aims to facilitate compliance with international trade standards and protect intellectual property [10][11]

Core Insights - Guangzhou's exhibition industry achieved remarkable results in the first half of 2025, hosting 155 trade exhibitions with a total exhibition area of 6.3 million square meters and attracting 7.52 million visitors, all setting historical records and ranking second nationally [1][5] - The industry is experiencing continuous expansion and quality improvement, integrating domestic and international dual circulation, and supporting foreign trade enterprises while contributing to the construction of Guangzhou's "12218" modern industrial system [1][5] Group 1: Exhibition Performance - In the first half of 2025, over 26 exhibitions exceeded 50,000 square meters, totaling 4.7 million square meters, accounting for 75% of the total exhibition area [2] - Major exhibitions like the Canton Fair and South China International Dental Exhibition saw significant growth, with the latter's area increasing by 41%, making it the second largest globally in its category [2] - The Guangzhou Construction Expo attracted 206,000 professional visitors, while the Comicup Guangzhou event experienced overwhelming demand with 1.5 million online ticket purchases [2] Group 2: Innovation and Quality Enhancement - The exhibition industry in Guangzhou is focusing on innovation to enhance the quality of events, with organizers implementing new service models and exhibition designs [3] - The Guangzhou Home Expo introduced natural lighting and optimized visitor flow, achieving 100% coverage of exhibiting companies [3] - The International Future Packaging Exhibition simplified the exhibition process, leading to high demand for booth reservations for the next event [3] Group 3: Industry Integration and Ecosystem Development - Emerging pillar industry exhibitions are becoming global resource aggregation platforms, with the International Logistics Equipment and Technology Exhibition attracting over 600 leading companies and a 142% increase in audience numbers [4] - The South China Printing and Packaging Exhibition created a full-process ecological loop, resulting in a 20% increase in audience numbers [4] - The World Cultural Tourism Expo attracted over 200,000 visitors, marking a 135% increase year-on-year, and the International Billiards Exhibition expanded its area by 6.28% [4] Group 4: Strategic Development and Future Outlook - Guangzhou is cultivating a "one industry, one exhibition" brand system, hosting 79 industry exhibitions with a total area of 5.51 million square meters and 6.75 million visitors in the first half of 2025 [5] - The city plans to enhance the exhibition industry's integration with upstream and downstream industries, promoting deeper collaboration and maximizing the multiplier effect of the exhibition economy [5]

Core Insights - Guangzhou's exhibition industry is experiencing significant growth, with the city ranking second nationally in exhibition scale and hosting a record number of events and attendees in the first half of the year [2][3]. Group 1: Exhibition Scale and Attendance - In the first half of 2023, Guangzhou hosted 155 trade exhibitions covering an area of 6.3 million square meters, attracting a total of 7.52 million attendees, all of which are historical highs [2]. - Major events like the Firefly Animation and Game Carnival saw overwhelming demand, with 1.5 million people attempting to purchase tickets online [3]. Group 2: Industry Dynamics and Growth - The exhibition sector in Guangzhou is characterized by a dual-driven model of scale and specialization, with 26 exhibitions exceeding 50,000 square meters, accounting for 75% of the total exhibition area [3]. - The city has established a benchmark exhibition matrix, including flagship events like the Canton Fair and specialized exhibitions in various sectors, which serve as the core engine for the development of the exhibition industry [3]. Group 3: Innovation and Quality Enhancement - Guangzhou's exhibition industry is focusing on innovation to enhance quality, with initiatives in scene-based innovation, service model innovation, and exhibition area design [4]. - The Guangzhou Home Expo showcased innovative layout designs that improved visitor experience and engagement, while the Lighting Exhibition created immersive environments to facilitate industry discussions [4][5]. Group 4: Integration and Ecosystem Development - The city is promoting a "one industry, one exhibition" brand system to deepen the integration of the exhibition industry with upstream and downstream sectors [6]. - Events like the International Logistics Equipment and Technology Exhibition have successfully integrated robotics, attracting over 600 leading companies and increasing audience numbers by 142% [6]. Group 5: Future Development Strategies - The Guangzhou Municipal Bureau of Commerce plans to enhance the exhibition industry's quality through brand recognition and measures to support development, aiming for deeper integration between exhibitions and industries [7].

Core Insights - Guangzhou's exhibition industry has achieved historical highs in the first half of the year, with 155 trade exhibitions covering 6.3 million square meters and attracting 7.52 million visitors, ranking second nationally [1][2] - The industry is integrating into both domestic and international markets, supporting foreign trade enterprises and contributing to the construction of a modern industrial system [1][2] Group 1: Exhibition Growth and Impact - The exhibition sector in Guangzhou is driven by high-quality projects, with 26 exhibitions exceeding 50,000 square meters, accounting for 75% of the total exhibition area [2][4] - Major exhibitions like the Canton Fair and the South China Dental Expo have expanded their influence, with the latter's area increasing by 41% year-on-year, making it the second largest in its category globally [4][6] - The number of attendees at key exhibitions has surged, reflecting the industry's vitality, with events like the Canton Fair attracting buyers from 219 countries and regions [4][5] Group 2: Innovation and Quality Enhancement - The exhibition industry is focusing on innovation to enhance quality, with initiatives such as scene-based innovations and standardized exhibition solutions [5][6] - The Guangzhou Home Expo showcased innovative layout designs that improved visitor experience and optimized exhibition flow, while the International Future Packaging Expo introduced a "move-in ready" exhibition model [5][6] - The global lighting industry exhibition has created immersive environments to showcase cutting-edge lighting technologies, reinforcing its role as a leader in industry development [6] Group 3: Integration and Ecosystem Development - Emerging pillar industry exhibitions are becoming platforms for global resource aggregation, with significant increases in attendance, such as a 142% rise at the International Logistics Equipment and Technology Expo [7][9] - The South China Printing and Packaging Expo has established a comprehensive ecosystem from design to application, enhancing cross-sector procurement efficiency [7][9] - The tourism exhibition has successfully integrated cultural and tourism industries, attracting over 200,000 visitors and expanding its international participation [9][11] Group 4: Future Development Strategies - The Guangzhou Municipal Bureau of Commerce plans to enhance the exhibition industry's quality through brand recognition and collaborative efforts with industry associations and leading enterprises [11] - The city aims to deepen the integration of exhibitions with upstream and downstream industries, leveraging the multiplier effect of the exhibition economy to strengthen its competitive position [11]

Core Insights - The fifth China Exhibition Host Innovation Conference and Jiangxi Exhibition Industry Development Conference will be held in Jingdezhen from August 5 to 6, highlighting the city's exhibition capabilities and promoting local economic growth [1][2] Group 1: Event Overview - The conference is co-hosted by the Jiangxi Provincial Department of Commerce, Jingdezhen Municipal Government, and the China Exhibition Economy Research Association, marking a significant recognition of Jingdezhen's exhibition strength [1] - Jingdezhen International Ceramic Expo has become a global benchmark for the ceramic industry, attracting over 30 countries and regions annually, with transaction volumes exceeding 10 billion yuan [1] Group 2: Infrastructure and Development - The choice of Jingdezhen as the conference location reflects the city's robust exhibition infrastructure and its ability to integrate various industries [2] - The Tao Xi Chuan Cultural and Creative Block, a new landmark in Jingdezhen, spans 2 square kilometers and features a range of cultural and creative facilities, enhancing the city's cultural core [2] Group 3: Policy Support and Future Plans - Continuous policy support is crucial for the development of Jingdezhen's exhibition industry, with subsidies available for specialized exhibitions and smart upgrades of exhibition venues [3] - The city aims to cultivate 3-5 nationally influential independent IP exhibitions within three years, leveraging its unique industries such as ceramics, aviation, and tea [3]