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ICCA全球场馆论坛在京举办 赋能中国会展业发展
Zhong Guo Jing Ji Wang· 2025-12-05 02:07
Core Insights - The 2025 ICCA Global Venue Forum was held from December 4 to 5 at the National Convention Center, attracting nearly 300 industry guests from over 50 countries and regions [1][3]. Group 1: Forum Theme and Structure - The forum's theme was "Reshaping Venue Business Models: The Evolution of Architecture and Investment," featuring keynote speeches, practical dialogues, workshops, closed-door seminars, and "in-depth venue experiences" [3]. - Key discussions revolved around five critical topics, including urban strategic platforms and ecological radiation effects [3]. Group 2: Government and Organizational Support - Beijing's Vice Mayor Tang Wenhong highlighted the forum's alignment with the city's strategy to promote high-level openness and the transformation of the exhibition industry [5]. - The ICCA CEO Senthil Gopinath emphasized ongoing focus on industry analysis, talent development, and business collaboration to foster a sustainable exhibition ecosystem [7]. Group 3: Strategic Initiatives and Collaborations - The North Star Group announced two significant collaborations: the third ICCA Global Venue Forum in 2026 will be integrated with the Service Trade Fair, and the launch of the "Certified International Business Event Professionals (CIBEP)" project, the first internationally recognized professional qualification in China's exhibition industry [7]. - The Chaoyang District introduced a three-year action plan (2026-2028) to promote high-quality development in the exhibition industry, along with the unveiling of the "Chaoyang North Star One-Stop Exhibition Service Platform" [7]. - The establishment of the "Beijing Exhibition Artificial Intelligence Technology Innovation Industry Fund" was announced to support AI research and application in the exhibition sector [7]. Group 4: Historical Context and Future Directions - ICCA, established in 1963, will set up its China representative office at the National Convention Center in 2024, with North Star Group providing support as the liaison [8]. - The forum aims to guide the transformation and upgrading of China's exhibition venues, aligning the exhibition industry with national strategies and urban development, thereby injecting Chinese momentum into the global exhibition industry's sustainable development [8].
全力打造“北京服务”品牌,北京首个会展一站式服务平台揭牌
Group 1 - The 2025 ICCA Global Venue Forum was held at the National Convention Center Phase II, where multiple initiatives were launched to inject new momentum into the high-quality development of Beijing's exhibition industry [1][3] - The forum highlighted the advantages of Beijing in becoming a globally influential exhibition destination, leveraging its rich resources from universities, research institutions, and international organizations [1][3] - A three-year action plan for promoting high-quality development in the exhibition industry was introduced, focusing on policy support, service guarantees, and the integration of "exhibition+" innovations [3][4] Group 2 - The Chaoyang District unveiled its first one-stop service platform for exhibitions, aimed at providing comprehensive services including approval assistance and policy consultation to enhance the regional exhibition business environment [3][4] - The Beijing International Exhibition Artificial Intelligence Technology Innovation Fund was launched to support the research and application of AI technologies in the exhibition sector, promoting digital and intelligent transformation [3][5] - The forum gathered nearly 300 industry professionals, venue operators, government representatives, and corporate executives from over 50 countries and regions to explore innovative development paths for future exhibition venues [4][5]