会展业高质量发展
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五大行动打造“北京会展”品牌
Xin Lang Cai Jing· 2026-01-29 18:46
Core Viewpoint - Beijing's exhibition industry is set to enhance its capabilities and brand through the implementation of the "Three-Year Action Plan for High-Quality Development of Beijing's Exhibition Industry," which includes five major actions aimed at improving service levels and integrating various sectors [1][2]. Group 1: Action Plan Overview - The "Three-Year Action Plan" will focus on five major actions: upgrading venue functions, promoting internationalization of market entities, strengthening support for key projects, integrating "exhibition+" initiatives, and improving support services [1][2]. - The plan aims to create a "Beijing Exhibition" brand characterized by high standards, international perspective, innovation, and integration [1]. Group 2: Venue and Service Enhancements - A specialized service management mechanism will be established for 11 key exhibition venues, providing tailored support and enhancing the convenience and experience of hosting events in Beijing [2][3]. - By 2025, the capacity of exhibition venues will significantly increase with the completion of major venues like the National Conference Center Phase II and the Capital International Exhibition Center, which will allow for over 310,000 square meters of exhibition space [2]. Group 3: Unique Venue Features - Various venues are showcasing unique characteristics, such as Shougang Park Exhibition Town, which integrates technology, culture, and sports, and Beijing Exhibition Hall, which combines dining and retail with exhibitions [3]. - The Beijing International Exhibition Center is undergoing hardware upgrades to become a new landmark for international exhibitions, combining exhibition, conference, and business functions [3]. Group 4: Policy Support and Efficiency - The local government is implementing incentive policies to promote the development of the exhibition industry, focusing on attracting international exhibitions and supporting high-quality projects [3]. - A streamlined application process for large exhibitions has been established, allowing for efficient online handling and minimal documentation requirements, making it one of the fastest in major cities [3].
《北京市会展业高质量发展三年行动方案》2026年将发布实施 五大行动打造“北京会展”品牌
Xin Lang Cai Jing· 2026-01-29 18:46
此外,发挥首都资源汇聚优势,本市鼓励展会期间举办各类新产品新技术发布会和品牌推介活动,用好 首都之窗等门户平台,集成动态发布全市重点活动信息,多渠道、立体化扩大宣传效能,提升会展外溢 效应,深化文商旅体展融合发展。 去年北京的会展业有哪些亮点?北青报记者从市商务局了解到,2025年,本市创新建立全市重点会展场 馆专项服务管家机制,围绕场馆定位、发展目标、场馆功能、周边公共服务资源、专项服务等方面,为 11家重点场馆提供"一对一"精准服务,深化"一场一策"实施路径,引导场馆为主办方提供全流程报批报 备协办服务,提升在京办展的便利性与体验感,构建"场馆+周边"协同发展生态圈。 随着2025年国家会议中心二期、首都国际会展中心两大重点场馆如期投入使用,北京展览场馆设施承载 力大幅提升。目前,本市万平方米以上专业展览场馆达11个,室内外展览面积达83.88万平方米;首都 国际会展中心与中国国际展览中心(顺义馆)联动可承接超31万平方米展会;现有会展场馆设施改造升 级也在同步推进。 京城各展馆也彰显出不同特色。例如,首钢园会展小镇以"会展+科技+文化+体育"多元融合为导向,营 造特色化场景,集办展、办会、游玩、购物、住 ...
场馆升级 服务融合 2026年北京要打造“北京会展”品牌
Bei Jing Shang Bao· 2026-01-29 13:14
北京商报讯(记者 刘卓澜)1月29日,北京市商务局发布内容显示,2025 年,北京市会展业在服务机制 创新、设施承载力提升、服务水平优化及品牌效应增强等方面取得成效,为城市经济发展注入强劲动 力。2026 年,北京将进一步推动会展业高质量发展,打造具有国际影响力的 "北京会展" 品牌。 同时,现有会展场馆设施改造升级同步推进。首钢园会展小镇以打造服贸会永久会址为契机,"会展 +科技+文化+体育"多元融合为导向,营造特色化场景,集办展、办会、游玩、购物、住宿等多功能于 一体,打造时尚炫酷的会展小镇。北京展览馆以展览为核心,融合发展餐饮、演艺、烘焙、酒店、零售 等业态,形成"会展+"多元业态融合的特色化发展模式。北人亦创国际会展中心持续推进硬件设施升 级,将通过三期改造实现功能跃升,打造集展览、会议、商务于一体的国际会展新地标。 与此同时,北京鼓励展会期间举办各类新产品新技术发布会和品牌推介活动,用好首都之窗等门户平 台,集成动态发布全市重点活动信息,多渠道、立体化扩大宣传效能,提升会展外溢效应,深化文商旅 体展融合发展。 过去一年,北京会展设施承载力大幅提升,场馆功能完善、特色明显。2025年国家会议中心二期、 ...
《中国展览经济发展报告2025》发布:全国共举办经贸类展会超4000场
Cai Jing Wang· 2026-01-23 07:36
行业规模稳步增长,展现出强劲韧性。 1月21日至23日,2026年中国会展经济国际合作论坛(CEFCO 2026)在湖北武汉举行。 在论坛上,中国贸促会对外发布了《中国展览经济发展报告2025》。报告显示,2025年我国会展业发展 态势良好,全国共举办经贸类展会超4000场,展览总面积近1.6亿平方米,行业规模稳步增长,展现出 强劲韧性。 数据显示,中国展览业正从规模扩张向质量提升转变。在出国展览方面,2025年中国贸促会牵头审批全 国组展单位赴57个国家参展办展1259项,展出净面积68.4万平方米,参展企业4.77万家,服务外贸稳规 模优结构作用显著。 事实上,在2025年12月29日举行2026年中国会展经济国际合作论坛专题新闻发布会上,中国贸促会展览 管理部(国展局和世博会事务办公室)部长邬胜荣便表示,中国贸促会自2005年以来,在每届论坛上发 布中国展览经济发展年度报告,为全球了解中国展览业发展提供了重要参考。 本届论坛继续发布《中国展览经济发展报告2025》,在广泛调研、数据分析、政策研究、专家座谈等基 础上,总结2025年中国展览业发展情况,分析2026年发展趋势。 2025年是"十四五"规划收 ...
2026年CEFCO论坛1月在武汉举办
Zhong Guo Jing Ji Wang· 2025-12-31 03:28
Core Viewpoint - The 2026 China Exhibition Economy International Cooperation Forum (CEFCO Forum) will be held from January 21 to 23, 2026, in Wuhan, Hubei Province, focusing on high-quality development in the exhibition industry [1][2]. Group 1: Event Details - The theme of the 2026 forum is "Transformative Era: Co-creating Links, Innovating the Future" [1]. - The forum is co-hosted by the China Council for the Promotion of International Trade and four international exhibition organizations [1]. - Over 20 countries and regions have confirmed participation from exhibition institutions, enterprises, and experts [1]. Group 2: Agenda and Topics - The opening ceremony and the first plenary session will take place on the morning of January 22, 2026, followed by the second plenary session on January 23 [1]. - Key topics include the integration of exhibitions with industries, new paradigms for international exhibitions, evaluation factors for quality exhibitions, cooperation in the Greater Bay Area, digital transformation in the exhibition industry, and ESG practices [1]. - Six breakout sessions will be held to discuss these topics in detail [1]. Group 3: Reports and Agreements - During the forum, the China Council for the Promotion of International Trade will release the "China Exhibition Economy Development Report 2025" [2]. - A series of exhibition cooperation project signing ceremonies will also take place [2].
武汉全力打造国际会展中心城市 六大专项行动推进会展业高质量发展
Chang Jiang Shang Bao· 2025-12-09 06:54
Core Viewpoint - Wuhan aims to accelerate the high-quality development of its exhibition industry by implementing a three-year action plan (2025-2027) to establish itself as an international exhibition center city and a national trade logistics hub [1] Group 1: Action Plan Overview - By 2027, Wuhan plans to host 1,200 various exhibitions and events, with a total exhibition area of 3.8 million square meters and 80 international exhibitions [1] - The action plan focuses on six key areas: expanding market entities, enhancing internationalization, improving venue quality and efficiency, integrating exhibitions with industries, developing large and small exhibitions, and promoting regional collaboration [1] Group 2: Venue Development - The action plan proposes a "2+4+N" multi-tier venue layout system, which includes two core engines: the Wuhan Tianhe Center and the Wuhan International Expo Center, aimed at enhancing the capacity for large-scale exhibitions [2] - Four additional venues will be developed, including the Chegu International Exhibition Center and the Guanggu Technology Exhibition Center, each with unique characteristics [2] - The plan encourages diverse exhibition venues in commercial districts, cultural and sports venues, and historical areas [2] Group 3: Market Entity Growth - The action plan includes a "chain master plan" and "seedling action" to cultivate local exhibition platform enterprises, targeting an average of 10 new registered companies annually and aiming for 8 companies with over 100 million yuan in revenue by 2027 [2] - Support for small and medium enterprises is emphasized to create a synergistic ecosystem among large, medium, and small enterprises [2] Group 4: Industry and Exhibition Integration - The action plan recognizes the interdependent relationship between industry and exhibitions, proposing actions to enhance this integration [2] - Wuhan will focus on key industries such as "light core screen terminal network," health, high-end equipment, and automotive manufacturing to create world-class exhibitions [2] Group 5: Internationalization Efforts - The action plan aims to engage in national diplomatic activities and host high-profile meetings like the "Two Lakes Dialogue" and the East Lake Forum [2] - Efforts will be made to attract global leading exhibition companies and support local enterprises in international expansion to enhance competitiveness [2] Group 6: Regional Collaboration - The action plan emphasizes the role of Wuhan as a leader in the central region's exhibition industry, promoting resource sharing and collaboration within the Wuhan metropolitan area and the Yangtze River middle stream city cluster [3] - The "exhibition +" integration model is highlighted as a key strategy to unlock consumer potential, promoting synergies between exhibitions and consumption as well as cultural and sports tourism [3]
全力打造“北京服务”品牌,北京首个会展一站式服务平台揭牌
Bei Jing Ri Bao Ke Hu Duan· 2025-12-04 13:29
Group 1 - The 2025 ICCA Global Venue Forum was held at the National Convention Center Phase II, where multiple initiatives were launched to inject new momentum into the high-quality development of Beijing's exhibition industry [1][3] - The forum highlighted the advantages of Beijing in becoming a globally influential exhibition destination, leveraging its rich resources from universities, research institutions, and international organizations [1][3] - A three-year action plan for promoting high-quality development in the exhibition industry was introduced, focusing on policy support, service guarantees, and the integration of "exhibition+" innovations [3][4] Group 2 - The Chaoyang District unveiled its first one-stop service platform for exhibitions, aimed at providing comprehensive services including approval assistance and policy consultation to enhance the regional exhibition business environment [3][4] - The Beijing International Exhibition Artificial Intelligence Technology Innovation Fund was launched to support the research and application of AI technologies in the exhibition sector, promoting digital and intelligent transformation [3][5] - The forum gathered nearly 300 industry professionals, venue operators, government representatives, and corporate executives from over 50 countries and regions to explore innovative development paths for future exhibition venues [4][5]
推动会展业加速发展 2025年ICCA全球场馆论坛开幕
Bei Jing Shang Bao· 2025-12-04 11:31
Group 1 - The "2025 ICCA Global Venue Forum" was opened on December 4, co-hosted by ICCA and Beichen Group, highlighting Beijing's advantages in becoming a globally influential exhibition destination due to its rich resources from universities, research institutions, and international organizations [1] - The Beijing municipal government aims to prioritize the high-quality development of the exhibition industry, continuously optimize the business environment, and fully develop the "Beijing Service" brand [1] - Beichen Group announced two collaborations with ICCA, including the integration of the third ICCA Global Venue Forum with the 2026 Service Trade Fair, and the launch of the "Certified International Business Events Professional (CIBEP)" project, which will be the first internationally recognized professional qualification in China's exhibition industry [1] Group 2 - Chaoyang District plans to support the entire chain through policy initiatives, deepen business environment reforms, and create a first-class service guarantee for event organizers [2] - The "Chaoyang Beichen One-Stop Exhibition Service Platform" was established, which is the first one-stop service platform for exhibitions in Beijing, integrating government, enterprise, and industry resources to provide comprehensive exhibition services [2] - ICCA, founded in 1963 in Amsterdam, will establish its first national representative office outside its headquarters in Beijing under Beichen Group's National Conference Center in 2024 [2]
第四届东南会展城市合作与发展大会在福州举办
Zhong Guo Jing Ji Wang· 2025-05-29 14:03
Core Insights - The Fourth Southeast Exhibition City Cooperation and Development Conference was held in Fuzhou, focusing on "Promoting Open Cooperation and Creating a Better Future" with over 300 attendees from various international organizations and domestic sectors [1][2] Group 1: Event Overview - The conference was organized by the Fuzhou Municipal Bureau of Commerce and featured keynote speeches from prominent figures in the exhibition industry, discussing high-quality development and regional economic construction [1] - The event included a "1+1+9" activity system, with nine professional sub-forums covering various themes such as exhibition economy and urban development [2] Group 2: Industry Insights - The conference served as a platform for cross-regional and cross-disciplinary collaboration, emphasizing the need for continuous innovation and deepened cooperation in the exhibition industry to seize opportunities and address challenges [2] - The organizer highlighted that the conference has showcased the development achievements and cooperation potential of Southeast exhibition cities, providing strong support for regional economic collaboration and contributing to the high-quality development of China's exhibition industry [2]