Group 1 - The core strategy of "Dragon Trace City" has shown significant growth in rankings, entering the TOP20 on May 4 and TOP10 on June 4, maintaining its position within the TOP10 since June 14 [3][6] - Key promotional periods include the May Day and Dragon Boat Festival holidays, which led to increased user spending and contributed to the game's ranking success [6] - The marketing strategy involved a substantial increase in advertising spend, with daily ad placements exceeding 10,000 in early July [7][17] Group 2 - The marketing materials for "Dragon Trace City" have evolved, with a notable increase in AI-generated content and a focus on popular characters, particularly featuring a significant presence of celebrity endorsements [8][10] - The marketing approach has shifted to include more female-oriented content and a diverse range of celebrity endorsements as of July [13][17] - The game has utilized traditional nostalgic elements in its marketing, emphasizing themes of nostalgia, cool effects, and low-cost gameplay [15][17] Group 3 - The game's social media presence began to gain traction in late August, with increased content on platforms like Weibo and short video sites, contributing to its sustained ranking [20][23] - "Dragon Trace City" has successfully leveraged its partnership with WeChat to enhance its visibility and revenue potential, marking a shift in how legendary products are marketed [27][28] - The industry is witnessing a trend where more legendary products are entering the mini-game market, indicating a growing opportunity for new entrants [30] Group 4 - The target demographic for legendary games is expanding, with a focus on attracting younger users, as evidenced by promotional efforts at events like CJ [31] - The potential for legendary games in the mini-game sector is significant, with new titles like "Flame Awakening" also achieving high rankings, suggesting a competitive landscape [30]