Core Insights - The incident involving influencer Lan Zhanfei, whose accounts on Douyin and Xiaohongshu were banned from following, raises questions about the impact on partnered gaming products and the implications for related companies [1][3] Group 1: Incident Background - As of September 25, Lan Zhanfei had 24.9 million followers on Douyin and 130,000 on Xiaohongshu [4] - The incident may stem from two factors: his "wealth flaunting" remarks and statements that contradict mainstream trends, such as promoting a lifestyle without marriage [4][6] - Lan Zhanfei's comments about his income led to significant media attention, with his income disclosure trending on Weibo [4][6] Group 2: Impact on Partnered Products - DataEye research indicates that Lan Zhanfei has collaborated with multiple gaming products, including "Flame Awakening," "Dream of the Westward Journey," and "Yuan Guang 84" [7] - Despite the ban, the advertising strategies for these products remained largely unaffected, with "Flame Awakening" continuing to use Lan Zhanfei's materials [11] - Following the ban, "Flame Awakening" and "Dream of the Westward Journey" saw an increase in their rankings on sales charts, indicating a potential boost in visibility and engagement [15][17] Group 3: Implications for Gaming Companies - The incident highlights the need for gaming companies to assess the risks associated with endorsers, suggesting a shift from a focus solely on follower count to a more comprehensive evaluation of public image and compliance [21] - Companies should avoid over-reliance on a single endorser, as demonstrated by the minimal impact on "Dream of the Westward Journey" and "Yuan Guang 84," which did not depend heavily on Lan Zhanfei's materials [22] - Emphasizing product quality and brand integrity is crucial, as the unique outcome of this incident may not be replicable; companies should focus on enhancing gameplay and user experience rather than relying solely on endorsements [23]

Group 1 - The core strategy of "Dragon Trace City" has shown significant growth in rankings, entering the TOP20 on May 4 and TOP10 on June 4, maintaining its position within the TOP10 since June 14 [3][6] - Key promotional periods include the May Day and Dragon Boat Festival holidays, which led to increased user spending and contributed to the game's ranking success [6] - The marketing strategy involved a substantial increase in advertising spend, with daily ad placements exceeding 10,000 in early July [7][17] Group 2 - The marketing materials for "Dragon Trace City" have evolved, with a notable increase in AI-generated content and a focus on popular characters, particularly featuring a significant presence of celebrity endorsements [8][10] - The marketing approach has shifted to include more female-oriented content and a diverse range of celebrity endorsements as of July [13][17] - The game has utilized traditional nostalgic elements in its marketing, emphasizing themes of nostalgia, cool effects, and low-cost gameplay [15][17] Group 3 - The game's social media presence began to gain traction in late August, with increased content on platforms like Weibo and short video sites, contributing to its sustained ranking [20][23] - "Dragon Trace City" has successfully leveraged its partnership with WeChat to enhance its visibility and revenue potential, marking a shift in how legendary products are marketed [27][28] - The industry is witnessing a trend where more legendary products are entering the mini-game market, indicating a growing opportunity for new entrants [30] Group 4 - The target demographic for legendary games is expanding, with a focus on attracting younger users, as evidenced by promotional efforts at events like CJ [31] - The potential for legendary games in the mini-game sector is significant, with new titles like "Flame Awakening" also achieving high rankings, suggesting a competitive landscape [30]