9月25日，千万粉丝网红蓝战非的抖音、小红书平台账号已被禁止关注。 而就在前段时间，多款游戏产品还官宣蓝战非为游戏合作，其中包括《烈焰觉醒》（背后是非玩不可）、《梦幻西游》、《远光84》等。 基于此，蓝战非被禁止关注会对合作产品影响如何？该事件背后又给相关企业带来这样的惊醒？DataEye研究院对其进行详细的剖析。 一、事件起因 截至25日，蓝战非在抖音平台的粉丝为2494.5万，小红书粉丝为13万。 事件起因或许有两个因素： 其一，「炫富式」发言 蓝战非在直播中称："你们是真的不知道抖音顶流有多赚钱，你说我是全身心商业化，纯割韭菜不出去玩，往'死'里赚，那我一年天文数字，九位数都小 看我了。" 9月22日，话题蓝战非自曝收入一度登顶微博热搜。蓝战非随即发文回应："好久没玩微博了，这句话我是很久之前讲的，现在空降热搜第一，我这都要被 网暴吗？" 第三方数据显示，"蓝战非"某视频平台粉丝量达2478.8万，近30日涨粉超61万，商业化水平显示其1S-20S、21S-60S、60S以上视频广告报价均为150万。 其二，与主流趋势相悖的发言 蓝战非曾在视频中宣扬过：「不结婚就不会破产」、「无家庭可随意花钱」等观点。 ...

Group 1 - The core strategy of "Dragon Trace City" has shown significant growth in rankings, entering the TOP20 on May 4 and TOP10 on June 4, maintaining its position within the TOP10 since June 14 [3][6] - Key promotional periods include the May Day and Dragon Boat Festival holidays, which led to increased user spending and contributed to the game's ranking success [6] - The marketing strategy involved a substantial increase in advertising spend, with daily ad placements exceeding 10,000 in early July [7][17] Group 2 - The marketing materials for "Dragon Trace City" have evolved, with a notable increase in AI-generated content and a focus on popular characters, particularly featuring a significant presence of celebrity endorsements [8][10] - The marketing approach has shifted to include more female-oriented content and a diverse range of celebrity endorsements as of July [13][17] - The game has utilized traditional nostalgic elements in its marketing, emphasizing themes of nostalgia, cool effects, and low-cost gameplay [15][17] Group 3 - The game's social media presence began to gain traction in late August, with increased content on platforms like Weibo and short video sites, contributing to its sustained ranking [20][23] - "Dragon Trace City" has successfully leveraged its partnership with WeChat to enhance its visibility and revenue potential, marking a shift in how legendary products are marketed [27][28] - The industry is witnessing a trend where more legendary products are entering the mini-game market, indicating a growing opportunity for new entrants [30] Group 4 - The target demographic for legendary games is expanding, with a focus on attracting younger users, as evidenced by promotional efforts at events like CJ [31] - The potential for legendary games in the mini-game sector is significant, with new titles like "Flame Awakening" also achieving high rankings, suggesting a competitive landscape [30]