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致敬第九个中国品牌日 2025中国上市公司品牌价值榜揭晓
Mei Ri Jing Ji Xin Wen· 2025-05-12 06:37
Group 1 - The "2025 China Listed Companies Brand Value List" was released, showcasing the brand value of listed companies in China, with a total brand value of 20.46 trillion yuan, an increase of 2.65 trillion yuan or 14.9% year-on-year [4][5] - Tencent and Alibaba ranked first and second in brand value, with values of 26,824 billion yuan and 18,335 billion yuan respectively, followed by China Mobile, Pinduoduo, and Kweichow Moutai in the top five [4] - The event also introduced the "Yangtze River Delta Listed Companies Brand Value List TOP100," highlighting the brand value and market influence of companies in that region [1][2] Group 2 - The event featured discussions on the integration of brand and cutting-edge digital technology, emphasizing the trend of brand IP (intellectual property) development [5] - A total of 30 companies were recognized as classic brand cases, including Agricultural Bank of China, Yili Group, and GAC Group, while 10 executives were awarded as Chief Brand Officers [5] - The "Daily Economic News" announced its AI strategy, aiming to create a new type of intelligent media group and enhance brand communication through innovative products [6][7]
每日经济新闻智能体战略发布 打造全国首个传播智能体孵化平台
Mei Ri Jing Ji Xin Wen· 2025-05-09 11:48
Group 1 - The event on May 9 marked the release of the "2025 China Listed Company Brand Value List," focusing on the theme "Digital Intelligence Upgrading, Brand Resonance" [1] - The event gathered notable economists, brand experts, and nearly 200 executives from listed companies to discuss new trends and paths in brand development driven by technology [1] - The "Daily Economic News" announced its "Media Communication Intelligent Body" strategy, aiming to create China's first incubation platform for communication intelligent bodies [2] Group 2 - The need for communication intelligent bodies arises from four major pain points in the information environment: information overload, uncontrolled costs, data silos, and technological lag [3] - The intelligent body is described as both an advanced technical framework and an ideal model for AI application, enhancing the efficiency of communication [3] - The platform will leverage years of experience and expert strategies in the communication field to create tailored communication intelligent bodies for clients [4][7] Group 3 - The incubation platform is positioned as the first of its kind in the country, focusing on integrating technology and data assets to facilitate the practical application of AI in communication [7][8] - The strategic focus is on understanding communication scenarios and providing value across various industries, emphasizing a collaborative approach rather than a one-size-fits-all solution [7][8] - The platform aims to explore various application scenarios, including content marketing, brand communication, event communication, investor education, international outreach, and health education [8]