在技术浪潮席卷全球的今天，主流媒体如何借助人工智能实现系统性变革，成为行业关注的焦点。在当天举行的媒体领域创新人物圆桌对话 上，中国传媒大学新媒体研究院院长赵子忠与来自潮新闻、智通财经、新京报、重报视觉、每经科技的五位媒体领域创新人物一道，围绕"主 流媒体系统性变革的技术创新与产品引领"展开深度对话，共同探讨AI如何重塑媒体生态、赋能内容生产、重构传播逻辑。 智能体与场景化应用：AI落地的实践路径 中国传媒大学新媒体研究院院长赵子忠在开场中指出，主流媒体的系统性变革已从政策倡导进入实践深水区。这一变革不仅关乎技术应用，更 涉及经济基础与智能化发展的双轮驱动。 作为浙江省媒体融合"一张网"建设的关键力量，传播大脑科技公司研发的"传播大模型"已于2024年初通过中央网信办备案，成为全国首个获批 的媒体垂类大模型，并成功推动了48家媒体增购服务。 传播大脑&潮新闻CTO张健分享了在媒体大模型领域的深度布局："传播大脑自去年初布局大模型研发，见证了技术的快速演进。主流媒体实 践过程中，核心在于让大模型与媒体业务深度协同。例如，潮新闻将每个频道转化为智能体，使内容成为可交互的服务产品，提升用户体 验。" 每经记者｜徐肖 ...

Group 1 - The "2025 China Listed Companies Brand Value List" was released, showcasing the brand value of listed companies in China, with a total brand value of 20.46 trillion yuan, an increase of 2.65 trillion yuan or 14.9% year-on-year [4][5] - Tencent and Alibaba ranked first and second in brand value, with values of 26,824 billion yuan and 18,335 billion yuan respectively, followed by China Mobile, Pinduoduo, and Kweichow Moutai in the top five [4] - The event also introduced the "Yangtze River Delta Listed Companies Brand Value List TOP100," highlighting the brand value and market influence of companies in that region [1][2] Group 2 - The event featured discussions on the integration of brand and cutting-edge digital technology, emphasizing the trend of brand IP (intellectual property) development [5] - A total of 30 companies were recognized as classic brand cases, including Agricultural Bank of China, Yili Group, and GAC Group, while 10 executives were awarded as Chief Brand Officers [5] - The "Daily Economic News" announced its AI strategy, aiming to create a new type of intelligent media group and enhance brand communication through innovative products [6][7]

Group 1 - The "2025 9th China Listed Company Brand Value Ranking" conference was held in Shanghai, organized by the Daily Economic News and supported by Tsinghua University's Economic Management School [1] - The Daily Economic News has evolved into a leader in intelligent media since its inception in 2004, and has been publishing the brand value ranking in collaboration with Tsinghua University since 2017, filling a gap in the industry [2] - The launch of the "Daily Economic News Brand 100 Index" in 2022 marked the first cross-border index focused on brand value, indicating a synergy between mainstream financial media and China's capital market [2] Group 2 - The rapid development of technology has led to profound changes in the underlying logic of brand value, with innovation in technology becoming a core driver of brand innovation [3] - The Chengdu Media Group is accelerating the establishment of a new type of intelligent media group that influences the world, implementing an AI strategy to enhance brand communication and value growth [3] - The Chengdu Media Group aims to collaborate with various entities in the Chinese capital market to inject "upgrading power" into brand building, fostering mutual growth and development [3]