该行指，公司积极推进智能化与AI应用落地，在AI电视、智能眼镜等前沿产品上已有布局，新一轮产 品周期或将打开成长空间，支撑公司长期价值提升。该行维持对其"买入"评级，目标价由10.8港元上调 至11.7港元。 华泰证券发表研报指，TCL电子上半年收入547.77亿元，按年增长20.4%；净利润10.9亿元，按年增长 67.8%；经调整净利10.6亿元，增长62%，接近业绩预告上限。受益于以旧换新政策带动需求增长，公 司凭借集团显示面板与整机的垂直一体化优势，成本管控与产品竞争力显著增强。叠加在北美、欧洲等 核心市场多年渠道深耕与品牌建设，公司中高端电视市占率稳步提升，单价提升与盈利能力改善趋势延 续。 ...

Core Insights - The Chinese AI hardware market (excluding AI smartphones and AI vehicles) is projected to exceed 1 trillion yuan for the first time in 2023 and will continue to grow rapidly over the next five years [1][3][5] Market Growth and Projections - The market size for AI hardware in China is expected to reach 1,102 billion yuan by 2025, representing a 13.4% increase from 971.8 billion yuan in the previous year [5] - The compound annual growth rate (CAGR) for the domestic AI hardware market over the next five years is conservatively estimated at 18% [5] Market Drivers - Four key drivers are identified for the rapid development of the AI industry in China: 1. Policy support 2. Technological breakthroughs, such as the DeepSeek model being integrated with over 200 companies 3. Application scenarios and data support 4. Capital investment, with AI-related investment expected to reach 80 billion yuan in 2023, doubling from the previous year [3][5] Market Segmentation - In 2023, the AI consumer electronics hardware market is estimated to be approximately 461 billion yuan, while the public service AI hardware market is projected to be around 641 billion yuan [5] - The breakdown of the AI hardware market includes: - Smart wearables: 1,190 million yuan - Black electronics (including projectors): 1,180 million yuan - White goods: 760 million yuan - Home appliances: 480 million yuan - Kitchen appliances: 290 million yuan - Educational smart hardware: 340 million yuan - Smart home hardware: 370 million yuan [6] AI Penetration in Consumer Electronics - The penetration rates of AI in various consumer electronics are as follows: - 90% in robotic vacuum cleaners, air purifiers, and smart mattresses - Over 70% in AI televisions - Over 30% in kitchen appliances - 20% in refrigerators, washing machines, and air conditioners - 87% in projectors for smart voice interaction [7][8] Characteristics of AI and Smart Hardware Integration - The integration of AI with smart hardware exhibits several characteristics: 1. Intelligent interaction through voice and gesture recognition 2. Lightweight technology requiring low power consumption 3. Ecosystem-oriented scenarios emphasizing cross-device interaction 4. Market differentiation with high-end premium products alongside accessible AI solutions 5. The need for deep experience to appreciate AI enhancements in products [8]

Group 1 - The "2025 China Listed Companies Brand Value List" was released, showcasing the brand value of listed companies in China, with a total brand value of 20.46 trillion yuan, an increase of 2.65 trillion yuan or 14.9% year-on-year [4][5] - Tencent and Alibaba ranked first and second in brand value, with values of 26,824 billion yuan and 18,335 billion yuan respectively, followed by China Mobile, Pinduoduo, and Kweichow Moutai in the top five [4] - The event also introduced the "Yangtze River Delta Listed Companies Brand Value List TOP100," highlighting the brand value and market influence of companies in that region [1][2] Group 2 - The event featured discussions on the integration of brand and cutting-edge digital technology, emphasizing the trend of brand IP (intellectual property) development [5] - A total of 30 companies were recognized as classic brand cases, including Agricultural Bank of China, Yili Group, and GAC Group, while 10 executives were awarded as Chief Brand Officers [5] - The "Daily Economic News" announced its AI strategy, aiming to create a new type of intelligent media group and enhance brand communication through innovative products [6][7]

Group 1 - The "2025 9th China Listed Company Brand Value Ranking" conference was held in Shanghai, organized by the Daily Economic News and supported by Tsinghua University's Economic Management School [1] - The Daily Economic News has evolved into a leader in intelligent media since its inception in 2004, and has been publishing the brand value ranking in collaboration with Tsinghua University since 2017, filling a gap in the industry [2] - The launch of the "Daily Economic News Brand 100 Index" in 2022 marked the first cross-border index focused on brand value, indicating a synergy between mainstream financial media and China's capital market [2] Group 2 - The rapid development of technology has led to profound changes in the underlying logic of brand value, with innovation in technology becoming a core driver of brand innovation [3] - The Chengdu Media Group is accelerating the establishment of a new type of intelligent media group that influences the world, implementing an AI strategy to enhance brand communication and value growth [3] - The Chengdu Media Group aims to collaborate with various entities in the Chinese capital market to inject "upgrading power" into brand building, fostering mutual growth and development [3]

Core Viewpoint - The television industry, traditionally a mature market, is experiencing a resurgence driven by AI integration, with major players like Hisense and TCL leveraging AI to enhance user experience and operational efficiency [6][7]. Group 1: Industry Overview - The television industry has evolved from price wars in hardware to a focus on software and content monetization, and now to AI-driven value creation [7]. - Major companies are reporting positive financial results for 2024, with Hisense achieving over 46.6 billion yuan in TV revenue and TCL's revenue reaching 99.32 billion HKD, a 25.7% year-on-year increase [8]. - The recovery in performance is attributed to a shift towards high-end and large-screen products, moving away from price competition to enhance product value [9]. Group 2: AI Integration and Impact - AI is reshaping the television landscape, with companies like Coolpad transitioning to AI-native enterprises and expanding into various sectors beyond traditional TV [10][13]. - The AI wave has enabled new business models for system service providers, shifting from software sales to service-oriented offerings, enhancing user engagement and ecosystem development [14]. - Traditional TV manufacturers are focusing on AI to improve user interaction and increase TV usage rates, as daily active users have significantly declined [15][16]. Group 3: Technological Advancements - Current AI applications in the television sector focus on three main areas: display quality, user interaction, and connectivity [17]. - In the display domain, advancements include AI-driven enhancements in picture and sound quality, with companies like Samsung and Hisense leading the charge with new AI chips [18][19]. - The competition in user interaction is characterized by different strategies, with some companies adopting a centralized approach while others emphasize integration with smart home ecosystems [20].

Core Viewpoint - The television industry, traditionally a mature market, is experiencing a resurgence due to the integration of AI technologies, with major players like Hisense and TCL leveraging AI to enhance their product offerings and financial performance [2][3][4]. Group 1: AI's Impact on Financial Performance - Major television manufacturers have reported positive financial results for 2024, with Hisense achieving over 46.6 billion yuan in television revenue and TCL's revenue reaching 99.32 billion HKD, a year-on-year increase of 25.7% [2][3]. - The recovery in performance is attributed more to strategic shifts towards high-end and large-screen products rather than AI alone, as companies focus on upgrading product structures to avoid price wars [3][4]. Group 2: Role of System Service Providers - System service providers, such as Coocaa, have capitalized on the AI trend, quickly commercializing AI applications across various sectors, including telecommunications and automotive [6][8]. - Coocaa's transition to an "AI-native enterprise" has allowed it to develop new products and services, leveraging its extensive data accumulated from diverse verticals [6][7]. Group 3: AI Television Development - The integration of AI in televisions is not a new concept, but the industry faces challenges such as declining daily active users, prompting manufacturers to enhance user interaction through AI [9][10]. - Key areas of focus for AI television include improvements in display quality, user interaction, and connectivity with smart home devices [10][11]. Group 4: Competitive Landscape - The competition in AI television is intensifying, with companies like Samsung and Hisense adopting different strategies; Samsung emphasizes integration with its IoT ecosystem, while Hisense focuses on developing centralized AI assistants [13][14]. - The competition is still in its early stages, and success will depend on how well companies can articulate their AI narratives and engage users [15].

Group 1 - The core viewpoint of the article emphasizes the transformative impact of AI large models, particularly DeepSeek, on the home appliance industry, enabling a shift towards intelligent and proactive services in smart home devices [1][15][24]. - The evolution of AI home appliances is categorized into three main stages: the voice interaction era ("hearing"), the perception decision era ("seeing"), and the autonomous action era ("doing"). The industry is currently in the second stage, characterized by significant breakthroughs in AI visual technology [2][16][27]. - The current "seeing" stage is marked by three revolutions in user experience, technology restructuring, and scene evolution, leading to a shift from passive response to proactive service [4][17][35]. Group 2 - User experience has evolved from operating appliances to having needs met seamlessly, driven by advancements in spatial, temporal, and emotional dimensions of interaction [5][36][39]. - Technological upgrades in AI appliances involve the integration of multimodal perception, cloud-edge collaboration, and adaptive optimization, enhancing autonomous decision-making capabilities [5][41][45]. - Scene evolution is facilitated by AI technology, enabling data intelligence and deep collaboration among devices, transitioning from isolated operation to interconnected smart scene ecosystems [5][48][49]. Group 3 - Haier Smart Home exemplifies the integration of AI technology, particularly through its "AI Eye," which enhances appliance functionality and creates a new standard for smart homes [6][58]. - The "AI Eye" technology allows appliances to possess proactive observational capabilities, enabling them to recognize user needs and environmental conditions, thus transitioning from passive to active service [7][59]. - Haier's comprehensive smart home solutions, such as the "1+3+5+N" model, illustrate the interconnectedness of various appliances, allowing for seamless collaboration across different home scenarios [5][50][60]. Group 4 - Future AI home appliances are expected to achieve full-scene autonomous collaboration and ubiquitous intelligence, reshaping lifestyles through a highly coordinated smart ecosystem [8][18]. - The integration of household robots is anticipated to enhance the capabilities of AI appliances, enabling them to perform complex tasks autonomously and redefine household management [8][32][33].

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