Core Insights - The "Carbon Water Cross" in Lanzhou has become a popular food destination, attracting 4.5 million visitors annually with a concentration of beef noodle shops and other eateries [1] - The rise of this area is attributed to its strategic location as a transportation hub in Northwest China, known for its unique culinary offerings, particularly beef noodles [1] Group 1: Business Dynamics - Zhao Dehou, manager of "Jinqiang Beef Noodles," opened a branch at the "Carbon Water Cross" in 2013, initially facing little competition but later experiencing increased foot traffic due to nearby exhibition centers [2][3] - The competitive landscape intensified with the opening of other renowned beef noodle shops like "Mogouyan" and "Guoyi," yet Zhao noted that competition has not negatively impacted his business, as each shop attracts its own loyal customer base [3] - The daily customer count for Zhao's shop has surged to over 1,000, reaching up to 2,000 during peak seasons, highlighting the area's popularity [3] Group 2: Quality and Tradition - "Mogouyan," led by manager Ma Fubin, emphasizes maintaining traditional flavors and quality, selling their signature beef noodles for 8 yuan, and ensuring high-quality ingredients [5][6] - The restaurant has been in operation for nearly 50 years, with a focus on direct management rather than franchising to preserve brand integrity [6] - Ma Fubin believes that the presence of multiple reputable shops in the "Carbon Water Cross" enhances the area's appeal, creating a mutually beneficial environment for all [5][6] Group 3: New Entrants and Innovation - Ma Weidong, who opened "Guoyi Beef Noodles" in 2023, represents a new generation of restaurateurs who blend traditional recipes with modern business practices [7][8] - He prioritizes the quality of the noodles over marketing gimmicks, rejecting offers for promotional placements to maintain the authenticity of the dining experience [7][8] - Ma Weidong's choice of location was based on traditional business principles, focusing on visibility and accessibility rather than the area's newfound fame [7]