央视网消息：这两天，各地的年货市场和特色市集纷纷开启，人们品美食、办年货，尽显购销两旺的红火景象。 青海西宁：高原好物齐聚 特产购销两旺 走进青海西宁市城东区的年货大集，各色货物琳琅满目，枸杞、牦牛肉干、烤奶皮等特产应有尽有，干果蜜饯、糖果礼盒等传统货物也没 有缺席，吸引不少消费者驻足选购。 来美食大集感受舌尖美味，记者身后这条烟火升腾的百年老街汇聚了青海当地的特色小吃，美食的香气扑面而来。 此次活动历时3天，共吸引10多万名消费者参与，特色产品销售额达到3000多万元。 刚出锅的手抓羊肉鲜香不膻，羊头羊蹄软烂入味，金黄酥脆的馓子香气扑鼻，每一口都是地道的青海风味。 湖北应城：舌尖尝美食 指尖赏手艺 在湖北应城，"应有好物"市集这两天热闹开启。当地17个乡镇的摊位依次摆开，消费者既能寻味地道家乡美食，又能赏购精巧手工艺品， 大家在"逛吃玩"中畅享休闲体验。 ...

粘豆包热气蒸腾 唠家常暖意十足 在东北，冬至包粘豆包既是一项传统，也是人与人之间联络感情的方式。在黑龙江省孙吴县沿江满族达斡尔族乡，村民们带上自家 磨的江米面、熬煮的红豆馅，走进炕火最旺的人家，边包粘豆包，边唠家常。蒸熟后的粘豆包晶莹饱满，随即被端到室外冷冻。在 天然低温下迅速结冻，装入布袋存入仓房，可供整个冬季食用。 羊肉迎来肥美时 手抓羊肉香满街 央视网消息：12月21日是冬至节气，中国人历来有"冬至大如年，人间小团圆"的说法。数九寒冬开启的同时，不少传统美食也接连 上桌，各地虽然特色不同，却都是家的味道。 一饺一形一态 "百饺百味"暖寒冬 冬至吃饺子是很多北方地区的习俗。在陕西西安，冬至最重要的仪式感就是吃饺子。如今，还形成了由蒸、煮等多种烹饪方式，配 合不同面皮和馅料制成的各式造型饺子组成的饺子宴，花样能达到300多种。 老字号门前排大队 为了一口冬酿酒 在江苏苏州，大家也带着瓶瓶罐罐在观前街的一家老字号门前排起大队，为的是打上一桶地道的冬酿酒。 在大西北，冬至离不开一碗暖身的羊肉。在青海省西宁市，羊肉不用复杂的调味，仅凭清水慢煮就香飘整条街。 刚出锅的手抓羊肉色泽鲜亮，带着淡淡的油光，瘦肉紧实不柴， ...

Core Insights - The consumption market in Linxia is experiencing robust growth, with a total retail sales of social consumer goods reaching 12.344 billion yuan in the first three quarters, marking a year-on-year increase of 5.5%, outperforming national and provincial averages [1] Group 1: Consumption Policies and Initiatives - The local government has implemented an "old-for-new" policy, securing 144 million yuan in provincial funds, resulting in 119,000 orders and 1.22 billion yuan in subsidies, directly boosting consumption by 717 million yuan [3] - The "Discover Treasure Linxia" food consumption season and various cultural festivals have been organized to stimulate local consumption, with over 500 events enhancing consumer engagement [5] Group 2: Business Development and Support - The state has focused on nurturing enterprises through initiatives like the "Ten Hundred Thousand" business cultivation program, resulting in a threefold increase in the number of enterprises over three years, reaching 249 [7] - The wholesale industry has seen a year-on-year growth of 16.1%, while the catering industry has grown by 7.8%, indicating strong resilience among local market players [7] Group 3: Future Outlook - The government is preparing for winter consumption initiatives, continuing to leverage the benefits of the "old-for-new" policy and enhancing enterprise support to ensure sustained market vitality [8]

Core Insights - The "Encountering a Good Time: Beginning and Ending" investment promotion conference for the agricultural, cultural, and tourism industry in Shapotou District, Zhongwei City, was held on November 25, attracting nearly 200 representatives from cultural tourism, agriculture, and trade enterprises from Fujian and Ningxia [1][3]. Group 1: Event Highlights - The "Pohao" themed exhibition area became the focal point, showcasing intangible cultural heritage and creative products such as sand paintings, Yellow River porcelain, and beach sheep blankets, reflecting the rich cultural heritage of Shapotou [2]. - The "Pohao Food" section featured local delicacies like hand-grabbed lamb and mugwort noodles, conveying the strong flavors of Northwest China [2]. - The "Pohao Products" area displayed high-quality agricultural products, including Shapotou dry apples, honeysuckle, and red wine, highlighting regional characteristics [2]. - An immersive experience zone recreated desert camping, showcasing innovative practices in the integration of agriculture, culture, tourism, and commerce in Shapotou [2]. Group 2: Strategic Collaborations - Multiple cooperation agreements were signed during the event between the Shapotou District People's Government and several Fujian enterprises, covering areas such as co-construction of cultural tourism projects, agricultural product sales connections, and joint brand promotion [7]. - The collaboration model of "Fujian Enterprises + Shapotou Resources" and "Fujian Headquarters + Shapotou Base" was further expanded, injecting new momentum into industrial synergy and consumer interaction between the two regions [7]. - The event emphasized the long-standing friendship and cooperation between Fujian and Ningxia, with a focus on enhancing the business environment and welcoming deeper participation from Fujian businesses in local cultural tourism development and agricultural upgrades [5].

Core Insights - The "Carbon Water Cross" in Lanzhou has become a popular food destination, attracting 4.5 million visitors annually with a concentration of beef noodle shops and other eateries [1] - The rise of this area is attributed to its strategic location as a transportation hub in Northwest China, known for its unique culinary offerings, particularly beef noodles [1] Group 1: Business Dynamics - Zhao Dehou, manager of "Jinqiang Beef Noodles," opened a branch at the "Carbon Water Cross" in 2013, initially facing little competition but later experiencing increased foot traffic due to nearby exhibition centers [2][3] - The competitive landscape intensified with the opening of other renowned beef noodle shops like "Mogouyan" and "Guoyi," yet Zhao noted that competition has not negatively impacted his business, as each shop attracts its own loyal customer base [3] - The daily customer count for Zhao's shop has surged to over 1,000, reaching up to 2,000 during peak seasons, highlighting the area's popularity [3] Group 2: Quality and Tradition - "Mogouyan," led by manager Ma Fubin, emphasizes maintaining traditional flavors and quality, selling their signature beef noodles for 8 yuan, and ensuring high-quality ingredients [5][6] - The restaurant has been in operation for nearly 50 years, with a focus on direct management rather than franchising to preserve brand integrity [6] - Ma Fubin believes that the presence of multiple reputable shops in the "Carbon Water Cross" enhances the area's appeal, creating a mutually beneficial environment for all [5][6] Group 3: New Entrants and Innovation - Ma Weidong, who opened "Guoyi Beef Noodles" in 2023, represents a new generation of restaurateurs who blend traditional recipes with modern business practices [7][8] - He prioritizes the quality of the noodles over marketing gimmicks, rejecting offers for promotional placements to maintain the authenticity of the dining experience [7][8] - Ma Weidong's choice of location was based on traditional business principles, focusing on visibility and accessibility rather than the area's newfound fame [7]

Core Insights - The "Shanghai Summer" International Consumption Season and Global Food Festival has opened, showcasing local spicy cuisine and aiming to boost Shanghai's nighttime economy and dining market growth [1][2] - Meituan reported that the number of Sichuan cuisine restaurants in Shanghai exceeds 7,500, making it the leading local cuisine in the city [1] Group 1: Event Overview - The event is guided by the Shanghai Municipal Commission of Commerce and the Jing'an District People's Government, and is hosted by Dazhong Dianping and Wanglaoji, lasting for three days [1] - The festival features various spicy local cuisines, including Jiangxi, Hunan, and Sichuan, as well as Shanghai's local dishes, Shandong cuisine, Anhui cuisine, and Taiwanese cuisine [1] Group 2: Market Trends - From January to July this year, the top five spicy cuisine categories in Shanghai by consumption growth are Jiangxi, Hubei, Yunnan, Guizhou, and Shaanxi [1] - Jiangxi cuisine has seen a 115% year-on-year increase in consumption, making it the fastest-growing local cuisine in Shanghai [1] - Jiangxi cuisine is known for its "fresh, spicy, fragrant, and mellow" flavors, and local restaurants are increasingly popular among consumers in Shanghai [1] Group 3: Featured Dishes - The festival showcases local specialties such as Nanchang's "Woguanli" meat sauce mixed rice noodles, "Wanyan" Mengcheng baked cakes, "Lucai" spicy seafood, and "Guanguanji Halal Restaurant" hand-grabbed lamb [1]

Core Viewpoint - The night economy in Lanzhou is thriving, with various activities and events enhancing urban life and stimulating diverse consumer experiences during the summer season [1] Group 1: Night Economy Development - The night economy is becoming an essential part of urban commerce, with vibrant activities such as the Dazhong Alley New Light Night Market and cultural tourism streets attracting large crowds [1] - The "Night Tour of the Yellow River" has become a popular attraction, offering scenic views and cultural experiences along the river, showcasing Lanzhou's historical depth and modern vibrancy [3][5] Group 2: Consumer Behavior and Trends - The night shopping scene is bustling, particularly in Zhangye Road Pedestrian Street, where young entrepreneurs engage with customers through live streaming, highlighting the appeal of local products [6] - Traditional night markets are thriving, with vendors offering a variety of local delicacies, creating a lively atmosphere that draws both locals and tourists [12][13] Group 3: Cultural and Culinary Experiences - The night tour includes cultural events such as water-based music festivals, enhancing the overall experience for visitors [5] - Dining options are plentiful, with restaurants offering outdoor seating that allows guests to enjoy local cuisine while taking in the stunning night views of the Yellow River [10]

Group 1 - The core idea of the news is that over a hundred restaurants and hotels in Guyuan City, Ningxia, are launching various promotional activities to benefit consumers and stimulate spending during the peak tourist season [1][2] - The promotional activities include a wide range of offers such as a 99 yuan hot pot package with 11 types of ingredients, which has received positive feedback from customers [1] - The initiative "Taste Guyuan's Fireworks and Enjoy Beautiful 'Food' Time" was launched by the Guyuan Municipal Bureau of Commerce and Investment Promotion and the Guyuan Restaurant Association to provide substantial discounts and attract more visitors [1][2] Group 2 - The city is leveraging its rich tourism resources to promote deep integration between the catering and tourism industries, adopting a collaborative model involving government, businesses, media, and community participation [2] - Since the launch of the initiative, participating merchants have seen a customer traffic increase of over 20%, contributing to high-quality economic development [2]

Core Viewpoint - The founder of "Longshang Liu Uncle" brand, Liu Guoning, emphasizes the importance of brand building and the need for differentiation in the competitive sheep meat market, advocating for a full industry chain approach and product traceability to enhance consumer trust and product quality [3][8][14]. Industry and Company Summary - The sheep meat market is facing intense competition and price wars, prompting companies to innovate and improve product quality [3][8]. - "Longshang Liu Uncle" is investing in a sheep meat processing factory to focus on fine segmentation and processing, allowing for over 70 different cuts of meat to cater to diverse customer needs [9][12]. - The company is applying for green and organic food certifications and innovating in breeding to increase meat yield and reduce costs for local farmers [8][14]. - The company collaborates with large-scale breeding cooperatives and local farmers to implement order-based breeding, thereby promoting community prosperity [8][14]. - The shift in consumer behavior towards convenience is driving the company to develop ready-to-eat and pre-packaged meat products, which have better profit margins due to lower logistics costs [9][12]. - "Longshang Liu Uncle" has already launched six products and plans to introduce four more popular items this year, including lamb soup and instant meat snacks [9][12]. - The company employs over 20 staff members and increases temporary staff during peak seasons, particularly from mid-autumn to the Spring Festival [12]. - E-commerce platform Pinduoduo serves as a major sales channel, providing favorable policies and support for agricultural products [12][14]. - Liu Guoning stresses the necessity of brand development, stating that having a brand significantly impacts sales performance, especially in a saturated market [12][14]. - The company aims to enhance traceability in the breeding process and improve product quality to stand out in a highly homogeneous market [14][15].

Group 1 - Ningxia Yinchuan showcased nearly 200 agricultural specialty products, gourmet foods, and intangible cultural heritage products in Beijing, attracting 52,000 visitors and achieving total sales exceeding 118,000 yuan during the event [1] - The event featured a special exhibition and promotion of agricultural, commercial, and tourism products, with a focus on wines from the Helan Mountain region, which drew significant attention from attendees [1] - The exhibition highlighted various local crafts, including delicate Helan stone carvings and lightweight grass weaving products, showcasing the rich agricultural civilization nourished by the Yellow River [1] Group 2 - The Modekou area in Beijing serves as a new cultural tourism landmark, providing an excellent promotional platform for Yinchuan's products [2] - The collaboration between Beijing and Ningxia aims to promote high-quality, green, and healthy products to capital consumers, facilitating a mutually beneficial relationship between production areas and markets [2] - The initiative allows Beijing residents and tourists to experience the rich and beautiful offerings of Yinchuan, known as the "Lake City of the North" [2]