传统工艺与现代设计结合
Search documents
保持品质和品牌叙事 “老铺效应”在东南亚市场引关注
Huan Qiu Wang· 2025-12-11 09:55
新加坡媒体SgEye观察到,"没有大规模的广告投放,也不依赖明星代言,老铺黄金却在这个竞争白热 化的舞台上,稳稳地留住了自己的观众,甚至时常出现排队现象,成为本地消费者热议的'宝藏'。" 老铺黄金新加坡滨海湾金沙店) 越南媒体VnExpress International表示,老铺黄金的商业策略独树一帜,突破了中国黄金珠宝市场的传统 模式。相对国际奢侈品牌,老铺黄金的独特性是其关键策略,反映了中国消费者对彰显文化传承、传统 工艺与现代设计相结合的中国品牌的偏好。 来源:环球网 【环球网消费综合报道】老铺黄金的热度正在不断推高,近日在东南亚市场引发关注。 印度尼西亚金融服务机构IDN Financials 发表评论文章,称老铺黄金能在全球金价波动中保持极致品质 和品牌叙事,是全球奢侈品领域的有力挑战者。 该机构关注到,老铺黄金公司的基本面呈现出爆炸式增长的态势。2025 年上半年,老铺黄金实现营收 123.5 亿元人民币(约合 17.4 亿美元),同比增长 251%。净利润增长更为迅猛,同比上涨285.8%,达 到22.6亿元人民币,上半年单店平均销售额高达4.59亿元。 老铺黄金创立于2009年,是中国古法手 ...
杭州铜师傅再度递表港交所
Jing Ji Guan Cha Wang· 2025-11-12 05:42
Core Viewpoint - The company, Hangzhou Copper Master Cultural Creative (Group) Co., Ltd., has submitted a listing application to the Hong Kong Stock Exchange, with CMB International as the sole sponsor, indicating its intent to expand its market presence and capitalize on its leading position in the copper cultural creative product sector [1] Group 1: Company Overview - Copper Master has focused on integrating traditional craftsmanship with modern design and usage scenarios to develop copper cultural creative products since its establishment [1] - The company ranks first in the Chinese copper cultural creative product market by total revenue, holding a market share of 35.0% as of the end of 2024, demonstrating its strong position in the metal cultural creative product market [1] - The brand has evolved over ten years from a traditional copper workshop to a leading cultural creative brand in China, emphasizing original design and research and development [1] Group 2: Product and Revenue Insights - The company has extended its material offerings to include gold, silver, and plastic, aiming to attract a broader audience and expand creative possibilities [1] - Revenue from copper cultural creative products for the years ending December 31 for 2022, 2023, and 2024, as well as for the six months ending June 30, 2024, are reported as RMB 479.6 million, RMB 488.0 million, RMB 551.3 million, RMB 273.9 million, and RMB 292.5 million, respectively [2] - The revenue from copper cultural creative products accounted for 95.4%, 96.3%, 96.6%, 96.6%, and 94.9% of total revenue for the respective periods [2]