传统文化与动画融合

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国产动画“出海”升级(深观察)
Ren Min Ri Bao Hai Wai Ban· 2025-05-22 22:02
Core Insights - The article highlights the growing international presence of Chinese animation, showcasing successful titles and collaborations that have expanded their reach beyond domestic markets [3][4][6]. Group 1: Industry Trends - Chinese animation has increasingly moved towards international markets, with notable successes such as "Ne Zha" and "White Snake: Origin," which have achieved impressive box office results and critical acclaim abroad [4][6]. - The emergence of streaming platforms like Bilibili and Netflix has provided a more dynamic and flexible distribution channel for Chinese animated content, allowing for quicker feedback and broader audience reach compared to traditional cinema [4][5]. - The narrative style of Chinese animation is evolving, focusing on universal themes and human experiences, which helps in resonating with global audiences [6][7]. Group 2: Content and Cultural Integration - Recent works like "The King's Avatar" and "Time Agent" have successfully integrated Chinese cultural elements while addressing universal themes, enhancing their appeal to international viewers [7][8]. - The storytelling approach in Chinese animation is shifting from merely exporting cultural symbols to embedding deeper philosophical and emotional narratives that resonate with global audiences [8][9]. Group 3: Platform and Collaboration - Major platforms such as Bilibili, iQIYI, and Youku are collaborating with international production companies to enhance the quality and global appeal of their animated content, marking a shift towards a more collaborative production model [9][10]. - Bilibili has established a significant presence in the global market, with over 60 original IPs and nearly 1500 episodes of Chinese animation distributed worldwide, indicating a robust international distribution network [9][10].