Core Points - Bilibili (B站) announced the release of 40 domestic animation works for 2025-2026 during an online event, including several new projects and updates on various IP sequels [1][5] New Works - The popular IP novel "I Clean Up Garbage in the Wasteland" (《我在废土世界扫垃圾》) will be adapted into an animation, characterized as the first "romantic wasteland" genre in China, featuring imaginative visual art and a blend of technology and humanity in character design [3][5] - Classic IP adaptations such as "The Legend of Sword and Fairy 4" (《仙剑奇侠传四》) and "Difficult to Please" (《难哄》) have also released new trailers, with the latter retaining the original voice cast from its radio drama [3][5] Returning and Upcoming IPs - The phenomenon-level IP "The King's Avatar" (《罗小黑战记》) is returning after four years with a new chapter titled "Pre-school Chapter," continuing the story after "The Gate of All Beings" [5] - "Chinese Strange Tales 2" (《中国奇谭2》) is set to premiere on January 1, 2026, featuring nine distinct short stories [5] - The new season of "A Mortal's Journey to Immortality" (《凡人修仙传》) will air in the first half of 2026, alongside a theatrical film "The Mystery of the Vast Sea" (《瀚海迷踪》) and a spin-off "The Bone of the Mysterious" (《玄骨传》) currently in production [5] - The ongoing series "The Shepherd" (《牧神记》) will introduce new characters, while the third season of "Time Agent" (《时光代理人》) is scheduled for release in October 2026 [5]

Core Viewpoint - Bilibili (B站) is set to release a new chapter of the animated series "罗小黑战记" (The King's Avatar) after a four-year hiatus, as part of a broader strategy to enhance its original animation offerings, with a total of 40 new and sequel animations announced for the 2025-2026 period [1][13]. Group 1: New Releases and Sequels - The new animation "我在废土世界扫垃圾" (I Clean Up Garbage in a Wasteland) is based on a popular web novel and will feature imaginative visuals and a unique "romantic wasteland" theme [3]. - "难哄" (Difficult to Please) is a 2D urban romance adaptation from a hit novel, which has already garnered over 140 million plays as a radio drama [5]. - The classic RPG game "仙剑奇侠传四" (The Legend of Sword and Fairy 4) is being adapted into an animation, aiming to revive interest in the franchise after a less successful live-action adaptation [7]. - The sequel to "凡人修仙传" (A Mortal's Journey to Immortality) is set to air in the first half of 2026, alongside a movie and a spin-off [9]. - "时光代理人第三季" (Time Agent Season 3) is scheduled for release in October 2026, following a dramatic cliffhanger in the previous season [11]. Group 2: Industry Trends and Audience Engagement - Bilibili has established a dedicated section for original animations since 2017, with over 3,000 works released, reflecting a significant increase in viewership, with nearly 970 million hours watched in the past year [1]. - The platform is focusing on diversifying and enhancing the quality of its animation content, moving away from formulaic productions to meet the evolving tastes of its audience [13]. - The success of previous hits like "中国奇谭2" (Chinese Tales 2) and "罗小黑战记" indicates a growing demand for unique and high-quality animated content [13].

Core Insights - Bilibili (referred to as "B站") held an online event on November 15 to announce 40 new domestic animation projects for 2025-2026 [1] New Works - Bilibili will collaborate with Shenman Culture for the first time to adapt the popular web novel "I Clean Garbage in the Wasteland" into an animated series [1] - Classic IPs such as "The Legend of Sword and Fairy 4" and "Difficult to Please" have revealed new trailers [1] - The TV animation "The Legend of Luo Xiaohei" will launch a new chapter titled "Preschool Chapter" after a four-year hiatus [1] IP Sequels - The new season of the annual series "A Mortal's Journey to Immortality" is set to air in the first half of 2026 [1] - A feature film titled "The Mystery of the Vast Sea" and a spin-off "The Story of Xuan Gu" are also in production under the same IP [1] - The ongoing annual series "The Shepherd's Record" will introduce several new characters [1] - The third season of "Time Agent" is scheduled to premiere in October 2026 [1] - The highly popular animation "Chinese Folktales 2" is set to be released on January 1, 2026 [1]

Core Viewpoint - The new animated film "Pig Pig Hero: The Reversal of an Old Pig" represents a strategic shift for the long-standing IP "Pig Pig Hero," aiming to break the age barrier and target a broader audience, including adults, after years of stagnation in box office performance [2][3][5]. Group 1: Film Development and Strategy - The film's production cycle exceeded two years with costs surpassing previous films, reflecting a significant investment in quality and content [4]. - The team decided to transition from a "parent-child" focus to an "all-age" approach, incorporating contemporary themes and humor appealing to younger adults [3][4]. - The film's title symbolizes the team's current state, indicating a critical opportunity to revitalize the IP [5]. Group 2: Historical Context and Challenges - "Pig Pig Hero" was created in 2005 and peaked with significant television viewership, but failed to transition successfully into the film market, with previous films not exceeding 50 million yuan in box office [4][6]. - The competitive landscape shifted dramatically with other IPs like "Pleasant Goat" and "Boonie Bears" achieving substantial box office success, leaving "Pig Pig Hero" struggling to keep pace [8][9]. - The team faced skepticism from cinema managers regarding the film's new direction, as many still associate the character with children's content [4]. Group 3: Market Trends and Audience Engagement - The animation market has seen a decline in low-age content, with a noticeable shift towards all-age narratives, indicating a broader audience demand [16][17]. - The resurgence of nostalgia for the original "Pig Pig Hero" character among millennials has created a unique opportunity for the film to resonate with this demographic [17][19]. - The film's success could lead to the development of a new "Old Pig" series, catering to both nostalgic fans and new audiences [19][22]. Group 4: Future Prospects and Product Development - The film's release coincides with the 20th anniversary of the "Pig Pig Hero" IP, potentially enhancing its appeal to long-time fans [19]. - The company is also exploring merchandise opportunities, including collaborations for collectible products, which have already seen significant sales [21][22]. - The team remains optimistic about the film's potential to redefine the IP's trajectory in the competitive animation market [22].

Core Insights - The article highlights the growing international presence of Chinese animation, showcasing successful titles and collaborations that have expanded their reach beyond domestic markets [3][4][6]. Group 1: Industry Trends - Chinese animation has increasingly moved towards international markets, with notable successes such as "Ne Zha" and "White Snake: Origin," which have achieved impressive box office results and critical acclaim abroad [4][6]. - The emergence of streaming platforms like Bilibili and Netflix has provided a more dynamic and flexible distribution channel for Chinese animated content, allowing for quicker feedback and broader audience reach compared to traditional cinema [4][5]. - The narrative style of Chinese animation is evolving, focusing on universal themes and human experiences, which helps in resonating with global audiences [6][7]. Group 2: Content and Cultural Integration - Recent works like "The King's Avatar" and "Time Agent" have successfully integrated Chinese cultural elements while addressing universal themes, enhancing their appeal to international viewers [7][8]. - The storytelling approach in Chinese animation is shifting from merely exporting cultural symbols to embedding deeper philosophical and emotional narratives that resonate with global audiences [8][9]. Group 3: Platform and Collaboration - Major platforms such as Bilibili, iQIYI, and Youku are collaborating with international production companies to enhance the quality and global appeal of their animated content, marking a shift towards a more collaborative production model [9][10]. - Bilibili has established a significant presence in the global market, with over 60 original IPs and nearly 1500 episodes of Chinese animation distributed worldwide, indicating a robust international distribution network [9][10].