9月1日，咏声动漫出品的动画大电影《猪猪侠·一只老猪的逆袭》（以下简称《一只老猪的逆袭》）在社交媒体上发布了一张主视觉海报。 结果，电影总制片人、咏声动漫电影事业部总经理黄龙完全被惊到了：一张单帧的平面图，竟然能在抖音上获得几十万点赞、近10万条评论。 "温水煮青蛙"好几年了，"猪猪侠"是国内动画领域国民级的IP，却始终无法在大电影上突破亿元票房天花板。本来团队已经下了"定论"：它太低幼 了，很难破年龄圈层。但近几年，猪猪侠的表情包和带有"童年回忆"属性的热梗在网络上爆火，黄龙和团队决定"背水一战"——这或许是一次打破 年龄圈层的好机会。 作为猪猪侠IP的20周年电影，团队决定新作从"亲子向"转型"全龄向"，甚至是偏"成人向"。 电影2023年立项。剧本层面不再局限于他们习惯的逻辑，而是要塑造一个有当代年轻人气质的"老猪"。头一次碰这种题材，团队对剧本的打磨很细 致，经手黄龙的编剧合同都有四五份之多。 特别是在尺度上的改变。以往少儿动画电影，为了不被打上"教坏孩子"的标签，语言尺度空间十分有限。而这部新作则完全以年轻人为目标受众进 行创作，玩了很多年轻人的热梗。 整个电影的制作周期超过两年，制作成本超过以往任 ...

Core Insights - The article highlights the growing international presence of Chinese animation, showcasing successful titles and collaborations that have expanded their reach beyond domestic markets [3][4][6]. Group 1: Industry Trends - Chinese animation has increasingly moved towards international markets, with notable successes such as "Ne Zha" and "White Snake: Origin," which have achieved impressive box office results and critical acclaim abroad [4][6]. - The emergence of streaming platforms like Bilibili and Netflix has provided a more dynamic and flexible distribution channel for Chinese animated content, allowing for quicker feedback and broader audience reach compared to traditional cinema [4][5]. - The narrative style of Chinese animation is evolving, focusing on universal themes and human experiences, which helps in resonating with global audiences [6][7]. Group 2: Content and Cultural Integration - Recent works like "The King's Avatar" and "Time Agent" have successfully integrated Chinese cultural elements while addressing universal themes, enhancing their appeal to international viewers [7][8]. - The storytelling approach in Chinese animation is shifting from merely exporting cultural symbols to embedding deeper philosophical and emotional narratives that resonate with global audiences [8][9]. Group 3: Platform and Collaboration - Major platforms such as Bilibili, iQIYI, and Youku are collaborating with international production companies to enhance the quality and global appeal of their animated content, marking a shift towards a more collaborative production model [9][10]. - Bilibili has established a significant presence in the global market, with over 60 original IPs and nearly 1500 episodes of Chinese animation distributed worldwide, indicating a robust international distribution network [9][10].