Core Viewpoint - Beijing Universal Resort is launching the "Universal Chinese New Year" seasonal theme event from January 23 to March 3, integrating traditional Chinese customs with international IP experiences to create a new cultural tourism scene for the Spring Festival [1][2] Group 1: Event Details - The "Universal Chinese New Year" event marks the beginning of a year-long series of themed activities, celebrating the upcoming five-year anniversary of the park's opening in 2026 [1] - The event features an upgraded performance titled "Reunion!" that combines dance, music, and theatrical elements to convey familiar New Year emotions, showcasing classic IP characters like Kung Fu Panda and Madagascar [1] - Traditional art forms such as Sichuan opera face-changing and acrobatics are incorporated into modern stage presentations, highlighting the charm of Chinese culture through an international lens [1] Group 2: Attractions and Offerings - The park's landmark, the "Universal Wish Golden Plum Tree," has been enhanced with lights and music, becoming a popular spot for visitors to pray and take photos [1] - Various star IP characters have donned new Spring Festival outfits to interact with guests, creating a festive atmosphere [1] - A comprehensive approach to the "eat, stay, shop, and play" experience is introduced, featuring traditional snacks and a new Spring menu that blends Chinese and Western cuisines [2] - The Kung Fu Panda Spring series merchandise has become a popular choice for visitors looking for souvenirs, reflecting a younger and more diverse way to celebrate the New Year [2]