Core Insights - Beijing Universal Resort announced the addition of several globally popular IPs, including "Chang'an Three Thousand Miles," "Genshin Impact," "Tomb Raider Notes," and "Identity V," to its 2026 seasonal events, enhancing the immersive entertainment experience for visitors and fans [1] - The ongoing "Universal China Year" event at Beijing Universal Resort is designed to provide a comprehensive immersive experience, combining visual, taste, and interactive elements, running until March 3 [1] Group 1 - The "Universal Infinite Spring" event will feature "Chang'an Three Thousand Miles" and "Genshin Impact," with interactive themed restaurants and areas opening on March 20 [1] - The "Stunning" event in 2026 will include "Tomb Raider Notes" and "Identity V," offering new story experiences and immersive adventure elements [1] - Since its opening in 2021, Beijing Universal Resort has continuously innovated its entertainment offerings, integrating global IPs with Chinese cultural elements [1] Group 2 - The "Hollywood Boulevard" has been upgraded with festive decorations, including the "Golden Plum Tree," attracting visitors for photo opportunities [2] - The "Reunion" special performance features international IP stars and actors, blending cultural elements in a modern presentation [2] - The resort's food offerings, including traditional snacks and themed dining experiences, are popular among visitors, enhancing the festive atmosphere [3] Group 3 - This year marks the fifth anniversary of Beijing Universal Resort, with special decorations and events planned to celebrate [4] - The "Universal China Year" event focuses on the theme of "Reunion," merging traditional and international elements to create a unique festive experience [4] - The resort plans to launch nine core themed activities throughout the year, inviting visitors to unlock exciting experiences [4]

Core Insights - Beijing Universal Resort has launched the "Universal Chinese New Year" seasonal theme event, running from January 23 to March 3, 2026, coinciding with the park's 5th anniversary [1] Group 1: Event Highlights - The event features a special performance that combines international IP with traditional art elements, showcasing Chinese festive stories [1] - The landmark "Universal Golden Plum Tree" has been upgraded to attract visitors for blessings under its colorful lights [1] - Traditional festive snacks are available at the Universal New Year Square, enhancing the celebratory atmosphere [1] Group 2: Visitor Experience - The theme stores are offering a variety of Kung Fu Panda New Year merchandise [1] - Multiple restaurants at Beijing Universal City Avenue, as well as the Universal City Hotel and Nuojin Resort Hotel, are providing festive accommodation services and holiday cuisine [1] - The resort aims to enrich the one-stop New Year experience for global visitors during the Spring Festival holiday [1] Group 3: Overall Impact - Since its opening on September 20, 2021, Beijing Universal Resort has attracted numerous domestic and international tourists through its unique entertainment facilities, cultural performances, and dining experiences [1] - In 2026, the resort will host nine core activities under the theme "Universal Five Years, Unlimited Fun," inviting visitors to unlock exciting experiences throughout the year [1]

Core Viewpoint - Beijing Universal Resort is launching the "Universal Chinese New Year" seasonal theme event from January 23 to March 3, integrating traditional Chinese customs with international IP experiences to create a new cultural tourism scene for the Spring Festival [1][2] Group 1: Event Details - The "Universal Chinese New Year" event marks the beginning of a year-long series of themed activities, celebrating the upcoming five-year anniversary of the park's opening in 2026 [1] - The event features an upgraded performance titled "Reunion!" that combines dance, music, and theatrical elements to convey familiar New Year emotions, showcasing classic IP characters like Kung Fu Panda and Madagascar [1] - Traditional art forms such as Sichuan opera face-changing and acrobatics are incorporated into modern stage presentations, highlighting the charm of Chinese culture through an international lens [1] Group 2: Attractions and Offerings - The park's landmark, the "Universal Wish Golden Plum Tree," has been enhanced with lights and music, becoming a popular spot for visitors to pray and take photos [1] - Various star IP characters have donned new Spring Festival outfits to interact with guests, creating a festive atmosphere [1] - A comprehensive approach to the "eat, stay, shop, and play" experience is introduced, featuring traditional snacks and a new Spring menu that blends Chinese and Western cuisines [2] - The Kung Fu Panda Spring series merchandise has become a popular choice for visitors looking for souvenirs, reflecting a younger and more diverse way to celebrate the New Year [2]