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“黑马”之姿奔袭暑期档,《浪浪山小妖怪》做对了什么
Qi Lu Wan Bao· 2025-08-16 00:52
Core Insights - The animated film "The Little Monsters of Langlang Mountain" has emerged as a surprise hit in the summer box office, achieving a cumulative box office of 807.9 million yuan, making it the highest-grossing domestic 2D animated film in Chinese history, with ongoing popularity [1][2] Group 1: Film Characteristics - The film's adherence to traditional 2D animation style is a significant highlight, utilizing hand-drawn techniques over four years with a team of over 600 artists and 2000 sketches to create a unique visual experience [1] - The film showcases a blend of traditional Chinese culture and modern storytelling, drawing inspiration from various cultural elements such as murals and architectural features from Shanxi [2] Group 2: Cultural Significance - "The Little Monsters" not only pays homage to classic narratives but also innovates by exploring themes of personal choice and self-worth, resonating deeply with audiences [2] - The film exemplifies a path of cultural confidence, achieving market success through creative transformation and innovative development, rather than mere imitation of Western narratives or traditional culture [2] Group 3: Market Implications - The success of "The Little Monsters" serves as a valuable lesson for the revitalization of traditional Chinese culture in contemporary contexts, emphasizing the need for cultural products to be rooted in tradition while embracing modernity [2][3]