Core Insights - The Shanghai Haipai Qipao Culture Festival has emerged as a significant cultural event, blending traditional heritage with modern fashion, and is seen as a new driver for consumer upgrades [2][10] Group 1: Event Overview - The Haipai Qipao Culture Festival took place in June in Shanghai's Zhang Garden, featuring immersive experiences such as trying on qipaos and learning traditional techniques like button making [4] - The festival lasted for 7 days and attracted over 120,000 participants, leading to a 40% increase in surrounding consumer spending [11] Group 2: Cultural Significance - The Haipai qipao represents a blend of classical aesthetics and modern elements, with traditional techniques like hand-rolled edges and Su embroidery recognized as national intangible cultural heritage [6] - The festival showcased a variety of qipao styles, highlighting the evolution of fashion from the 1920s to contemporary urban aesthetics through themed fashion shows [13] Group 3: Market Trends - The domestic qipao market is experiencing rapid growth, with an average annual sales growth rate exceeding 10%, and high-end custom qipaos priced at tens of thousands of yuan [16] - Many brands reported a 2-3 times increase in sales compared to the previous month since June, indicating a strong demand for innovative qipao products targeting both high-end and mid-to-low-end markets [16] Group 4: Future Developments - The Shanghai Haipai Qipao Promotion Association plans to integrate exhibition, fashion shows, sales, and production in future events, with over 1,500 innovative qipao designs already submitted for the 2025 festival [14]

Core Viewpoint - The article highlights the efforts of Bai Qun in reviving and promoting the traditional craft of gold lacquer inlay, a significant part of Beijing's cultural heritage, through education, restoration projects, and the establishment of museums [2][4]. Group 1: Historical Context and Craft Description - Gold lacquer inlay is a traditional craft that involves complex techniques such as inlaying, carving, and applying lacquer, historically reserved for royal use and known for its luxurious finish [2]. - The Beijing Gold Lacquer Inlay Factory once employed over 2,000 workers and had a strong export market, but faced significant operational challenges in the 1990s leading to a loss of skilled artisans [2]. Group 2: Revival Efforts - Bai Qun, inspired by his father's legacy, became a non-material cultural heritage inheritor in 2003 and focused on reviving lost techniques, particularly the "plum blossom break" technique, which requires precise control of materials and lacquer thickness [2][3]. - A research team led by Bai Qun spent a year reviving this lost technique, utilizing multimedia technology to document the entire process, breaking away from traditional oral transmission methods [3]. Group 3: Restoration Projects and Museum Initiatives - In 2014, Bai Qun and a team of lacquer masters undertook the restoration of 17 precious artifacts for the Forbidden City, employing traditional techniques to restore the original appearance of the items [4]. - Bai Qun established the Beijing Yanjing Eight Wonders Museum in 2020 and the Beijing Gold Lacquer Inlay Art Museum in 2022, showcasing over 300 pieces of traditional and contemporary art [4]. - Since 2021, the Beijing Yanjing Eight Wonders Museum has set up four campus exhibition halls in Inner Mongolia, promoting traditional culture through activities like the "Eight Wonders Cultural Ambassador" competition for students [4]. Group 4: Personal Motivation and Legacy - The passing of Bai Qun's father in 2019 left a lasting impact, with Bai Qun finding motivation in a voice message from his father encouraging him to continue his efforts in preserving the craft [5].