本文转自【新华社】 老外也爱"买买买"！中国离境退税为何这么火？ 半月谈记者 桑彤 随着"中国游"持续升温，"来华扫货"已成为全球消费新风尚。近期，离境退税优化政策正在带动越来越 多外国游客专程来中国"买买买"，助力"入境流量"变为"消费留量"。从试点探路到全域铺开，上海离境 退税政策已成为推动扩大入境消费、大力提振消费的重要抓手，是促进高水平对外开放、畅通国内国际 双循环的重要途径。 退税商店不断扩容 上海是外国游客最集中的区域之一，持续吸引全球游客到访。随着4月27日《关于进一步优化离境退税 政策扩大入境消费的通知》落地，一个月来（截至5月27日）上海离境退税销售额同比增长86%，退税 额同比增长77%。"五一"假日期间，上海离境退税销售额同比增长1.5倍，退税额同比增长1.7倍。外国 人在沪"中国游"和"中国购"迎来又一波热潮。 中国原创品牌SHUSHU/TONG上海旗舰店，自开业以来境外游客络绎不绝。店长从玉潇说，店铺50%以 上顾客是境外游客，很多韩国游客打着"飞的"在周末专程来购物。85%以上的境外游客选购时，都会主 动询问有没有离境退税业务。 位于上海市静安区南京西路商圈的张园，近期新增离境退税 ...

Core Insights - The Shanghai Haipai Qipao Culture Festival has emerged as a significant cultural event, blending traditional heritage with modern fashion, and is seen as a new driver for consumer upgrades [2][10] Group 1: Event Overview - The Haipai Qipao Culture Festival took place in June in Shanghai's Zhang Garden, featuring immersive experiences such as trying on qipaos and learning traditional techniques like button making [4] - The festival lasted for 7 days and attracted over 120,000 participants, leading to a 40% increase in surrounding consumer spending [11] Group 2: Cultural Significance - The Haipai qipao represents a blend of classical aesthetics and modern elements, with traditional techniques like hand-rolled edges and Su embroidery recognized as national intangible cultural heritage [6] - The festival showcased a variety of qipao styles, highlighting the evolution of fashion from the 1920s to contemporary urban aesthetics through themed fashion shows [13] Group 3: Market Trends - The domestic qipao market is experiencing rapid growth, with an average annual sales growth rate exceeding 10%, and high-end custom qipaos priced at tens of thousands of yuan [16] - Many brands reported a 2-3 times increase in sales compared to the previous month since June, indicating a strong demand for innovative qipao products targeting both high-end and mid-to-low-end markets [16] Group 4: Future Developments - The Shanghai Haipai Qipao Promotion Association plans to integrate exhibition, fashion shows, sales, and production in future events, with over 1,500 innovative qipao designs already submitted for the 2025 festival [14]