Core Insights - Luckin Coffee reported a total net revenue of 12.359 billion yuan for Q2 2025, representing a year-on-year growth of 47.1% [2] - The net profit attributable to ordinary shareholders was 1.251 billion yuan, an increase of 44% year-on-year [2] - The operating profit margin improved to 13.8%, with a total merchandise transaction volume of 14.179 billion yuan [2] Financial Performance - Self-operated store revenue reached 9.136 billion yuan, up 45.6% year-on-year, with same-store sales increasing by 13.4% [2] - Franchise store revenue was 2.867 billion yuan, showing a growth of 55.0% [2] - The total number of new stores opened in Q2 was 2,109, bringing the global store count to 26,206, with 20,85 new stores in China [2] Customer Metrics - The average monthly transaction customer count reached 91.7 million, a 31.6% increase year-on-year, marking a historical high [2] - Cumulative transaction customer count surpassed 380 million by the end of Q2 [2] Product Innovation - Luckin Coffee launched the "Beverage Card Ice Coffee Season," focusing on low-calorie options, with over 350 million cups sold by the end of Q2 [3] - The new "Light Body Fruit and Vegetable Tea" sold over 11.2 million cups in just two weeks, aligning with consumer preferences for low-calorie, healthy drinks [3] Market Trends - The domestic coffee market is experiencing significant growth, with increasing consumer acceptance and demand, transitioning from a niche to a daily consumption item [4] - Emerging brands are innovating business models and utilizing digital tools to enhance the ordering process, catering to local taste preferences [4] Global Expansion - Luckin Coffee has accelerated its international strategy, officially entering the U.S. market with two self-operated stores, expanding its overseas network to 89 stores [4] - The company is enhancing its supply chain with the construction of a new roasting factory in Xiamen, which will increase annual coffee roasting capacity to 155,000 tons [5] Industry Outlook - The coffee market in China is projected to exceed 1 trillion yuan by 2025, driven by changing public dietary habits and increasing demand [5] - Luckin Coffee's comprehensive growth in scale, profit, store count, and customer reputation reflects the recovery of the coffee industry and its competitive advantages in the supply chain and customer loyalty [5]