Core Insights - The rise of low-alcohol beverages, such as pre-mixed cocktails and fruit wines, reflects a strong competitive edge in meeting consumer demands for personalization, health, and diversity [1] - Qionglai, Sichuan, is leveraging its unique advantages to build a complete industrial chain for low-alcohol trendy drinks [1] Raw Material Foundation - The "slightly tipsy" concept has led many liquor companies to launch fruit-flavored products, with Qionglai's long-growing, high-quality green plum being a preferred choice for low-alcohol beverages [2] - Qionglai's geographical advantages contribute to a rich flavor profile and a robust supply of green plums, with an annual production of 300 tons, generating nearly 2 million yuan in income for local villagers [2] - The automated production process in Qionglai ensures high-quality fermentation and temperature control, crucial for the taste and quality of green plum wine [2] Development Infrastructure - Qionglai boasts 247,700 acres of fruit bases, producing 217,800 tons of quality fresh fruit annually, facilitating a seamless supply chain from cultivation to production [3] - The Tianfu Trendy Drink Park, the largest visualized low-alcohol beverage factory in Southwest China, is a key project for Qionglai's low-alcohol beverage industry, focusing on research, production, and technology promotion [3] Brand Innovation and Recognition - The implementation of the Chengdu Qionglai Regional Liquor Industry Development Promotion Measures and the establishment of the Chengdu Production Area Liquor Industry Alliance mark a new development phase for Qionglai's liquor industry [4] - Local brands like Misan and partnerships with external companies have fostered a sustainable development model, enhancing the industry cluster effect [4] - Misan green plum wine, with an alcohol content of 10.5%, has gained significant market traction, ranking highly on e-commerce platforms and launching collaborative products to boost brand influence [4] - The Chengdu Liquor Group is focusing on low-alcohol beverages and has signed a strategic cooperation agreement to enhance the green plum resource supply chain [4] Industry Transformation - Qionglai is reshaping the low-alcohol beverage industry's value chain through a comprehensive approach from raw material development to brand incubation, responding to consumer aspirations for a better life [5] - The low-alcohol beverage brands from Qionglai are gaining recognition in both national and global markets [5]

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