新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 本报讯（胡容 四川日报全媒体记者 王迎 郑茂瑜）2月27日，记者从第二十四届中国国际酒业博览 会新闻发布会上获悉，本届酒博会将于3月19日至22日在泸州国际会展中心举办。 泸州自1987年举办第一届"泸州名酒节"以来，已持续40年举办酒业盛会。酒博会从地方节庆变为 国际展会，参会规模从7000多人次跃升至去年的56万人次，参展范围扩展到50余个国家和地区， 成为中国酒业对外开放、品质引领、文化传播的重要窗口。 本届酒博会以"举杯中国·品味世界"为主题，重点突出产区化、品质化、社会化、产业化、国际化 五大特色，设置十大展区并增设产区示范展区，推出51项重磅活动，涵盖10项重要活动、23项专 项活动、18项酒文旅商融合活动，展陈面积超8万平方米，近50个国家和地区的近1000家企业参 展。展会专设酒业数智化创新展区，集中展示AI酿酒、智能勾调、精准营销、防 伪溯源等全场景应用，为酒业高质量发展注入科技动能。泰国作为本届酒博会主宾国，将设立500 平方米泰国国家馆，集中展示象牌啤酒、泰国威士忌等知名品牌以及特色米酒、蒸馏酒、功能饮 料等优质产品，并同步推介泰 ...

Core Insights - The fruit wine industry is transitioning towards meticulous cultivation, emphasizing quality branding, product innovation, and multi-dimensional development to meet changing consumer demands [1][6][20] Group 1: Industry Trends - The fruit wine sector is increasingly focusing on quality brand enhancement, product scenario innovation, and multi-fusion development as a consensus for high-quality growth [1][6] - The establishment of a low-alcohol trendy beverage production area in Qionglai aims to align with the consumption trends of Generation Z, which favors low-alcohol, health-conscious, and fashionable products [6][16] Group 2: Strategic Initiatives - Qionglai has announced three strategic actions: hosting an annual low-alcohol beverage industry conference, launching a "Trendy Drink Festival" in summer, and securing the rights to host the 2026 CFWA China Fruit Wine Awards [7][9] - The city plans to integrate traditional brewing techniques with innovative consumer demands, creating a comprehensive ecosystem for low-alcohol beverages [7][19] Group 3: Collaborative Efforts - Qionglai is collaborating with various stakeholders, including universities and research institutions, to enhance product development and technological advancements in the fruit wine sector [2][10] - The local government is actively promoting policies to attract global wine enterprises, emphasizing the region's raw material advantages and production capabilities [6][10] Group 4: Consumer Experience - The focus is on creating immersive consumer experiences that combine cultural narratives, ecological tourism, and historical significance to attract a diverse audience [16][17] - The industry is shifting from merely selling products to offering lifestyle experiences, aligning with contemporary consumer preferences for quality and aesthetic appeal [16][20]