Core Insights - The fruit wine industry is transitioning towards meticulous cultivation, emphasizing quality branding, product innovation, and multi-dimensional development to meet changing consumer demands [1][6][20] Group 1: Industry Trends - The fruit wine sector is increasingly focusing on quality brand enhancement, product scenario innovation, and multi-fusion development as a consensus for high-quality growth [1][6] - The establishment of a low-alcohol trendy beverage production area in Qionglai aims to align with the consumption trends of Generation Z, which favors low-alcohol, health-conscious, and fashionable products [6][16] Group 2: Strategic Initiatives - Qionglai has announced three strategic actions: hosting an annual low-alcohol beverage industry conference, launching a "Trendy Drink Festival" in summer, and securing the rights to host the 2026 CFWA China Fruit Wine Awards [7][9] - The city plans to integrate traditional brewing techniques with innovative consumer demands, creating a comprehensive ecosystem for low-alcohol beverages [7][19] Group 3: Collaborative Efforts - Qionglai is collaborating with various stakeholders, including universities and research institutions, to enhance product development and technological advancements in the fruit wine sector [2][10] - The local government is actively promoting policies to attract global wine enterprises, emphasizing the region's raw material advantages and production capabilities [6][10] Group 4: Consumer Experience - The focus is on creating immersive consumer experiences that combine cultural narratives, ecological tourism, and historical significance to attract a diverse audience [16][17] - The industry is shifting from merely selling products to offering lifestyle experiences, aligning with contemporary consumer preferences for quality and aesthetic appeal [16][20]