Group 1 - The company, Aima, is facing significant scrutiny due to recent layoffs, particularly in its high-end brand "Zero Boundary" and the international division, with a reduction rate exceeding 50% and over 200 employees affected [1] - Reports indicate that the company did not adhere to the industry standard "N+1" for severance compensation, with many laid-off employees receiving only one month’s salary as compensation [1] - Aima's management has downplayed the situation, claiming that the layoffs are part of normal personnel adjustments and that both the Zero Boundary brand and the international division are operating normally without impacting company performance [1] Group 2 - A whistleblower reported being forced to resign without any explanation or compensation, with threats made regarding future employment in the industry if they did not comply [2] - The whistleblower noted that around 30 to 50 employees faced similar situations, and Aima did not provide any job relocation options for those laid off [2] - Issues in Aima's international operations have been highlighted, including trademark registration problems in Vietnam and delays in the production timeline of their overseas factory, which has led to reliance on domestic production for international orders [2][3] Group 3 - The company’s reliance on domestic factories for international orders has raised concerns about quality assurance, as these factories prioritize domestic orders and lack dedicated personnel for overseas production [3] - The profitability of international orders is questioned, as the costs associated with shipping and after-sales service may outweigh the apparent higher profit margins compared to domestic sales [3]

消息称，爱玛近年来寄予厚望的高端品牌 "零际"以及一度被视为增长第二曲线的国际事业部核心部门的减员比例超过50%，累计人数超200人。 引发外界关注的是， 多位离职员工透露，公司在处理裁员赔偿时并未普遍遵循 "N+1"的行业标准，许多被辞退员工仅获得相当于一个月工资的补 偿。 来源|凤凰网财经《公司研究院》 近日，一则裁员的消息将爱玛推上了风口浪尖。 图片来源：爱玛 Powelldd 越南交车仪式 图片来源于网络 爱玛主要海外生产基地越南工厂从动工到投产，一路并不顺利。 "工厂没建好的时候，已经招了好几十号工人，但实际投产时间比预计晚了半年。这 些工人没活干，其中有些刚来一两天，都领到了1000块钱。 " 据媒体报道， 为达成低成本裁员目标，公司采取多种手段，包括利用业务重心从天津迁往重庆的契机，要求员工异地复工却不提供补贴，迫使无法随 迁的员工主动离职；或以违纪、工作不适配为由劝退；甚至直接要求售后体系员工转签至第三方外包公司。 此前，据媒体报道，爱玛对上述信息回应表示， 年底正常人事调整，减员仅零星几人，远非网上传言般夸张；零际品牌和国际事业部均正常运营，对 公司业绩无任何影响。 但一位在爱玛工作五至六年 ...