低物业费市场

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直击业绩会|碧桂园服务总裁徐彬淮:坚守全年经营目标,行业依旧存在大量机会
Mei Ri Jing Ji Xin Wen· 2025-08-28 08:48
Core Viewpoint - The company acknowledges current performance pressures and transformation pains but emphasizes the existence of significant opportunities within the industry [2][4]. Financial Performance - In the first half of the year, the company achieved revenue growth, with total revenue reaching 23.19 billion yuan, a year-on-year increase of 10.2% [2]. - The total number of managed property projects reached 8,108, with the managed area increasing to 10.6 billion square meters [2]. - However, several financial indicators faced pressure, with gross profit approximately 4.299 billion yuan, a year-on-year decline of 3.5%, and core net profit around 1.568 billion yuan, down 14.8% [2][3]. Business Segments - Core business revenue continued to grow, with property management service revenue at 13.61 billion yuan, up 6.7%, community value-added service revenue at 2.1 billion yuan, up 5.3%, and "three supplies and one industry" service revenue at 5.07 billion yuan, up 51.6% [3]. - The company plans to prioritize cash flow over scale growth, strategically exiting less profitable projects [3]. Industry Outlook - The property industry is currently undervalued, with significant opportunities in areas such as construction, elderly care, smart spaces, and digital home services [4]. - The company is investing in technology, including the deployment of nearly 100 cleaning robots and plans to implement over 1,000 units in South China by the end of the year [5]. Regulatory Environment - Ongoing calls for reduced property fees reflect the industry's need for more standardized development [5]. - Recent government policies aimed at addressing issues in the property service sector are expected to create more opportunities for leading companies [5]. Future Strategy - The company aims to return to a customer-oriented approach and achieve reasonable profit margins over the next three to five years [5]. - It is focusing on building core capabilities in low property fees, having entered nearly 20 low-fee communities this year [5].