随着国产大模型技术不断突破，AI技术正迅速走进各行各业，财富管理领域也不例外。这场不断演进的技术革新，正在让理财服务变得更加触手可及。 线上理财凭借其便捷、高效的特点，成为众多投资者日常投资中不可或缺的重要组成部分。然而，线上理财平台由于服务人力有限，天然存在客户沟通服 务时效方面的瓶颈，为解决这一问题，广发基金借助AI技术能力，在公募基金公司中第一家推出对话式智能理财助理"AiFa"，让"需求随时有响应"成为可 能。在突破沟通时效限制的同时，以专业的服务为投资者提供更多支持。 在设计初期，广发基金便确立了智能理财助理"AiFa"的三大核心定位：一是"7×24小时"不打烊，让投资者可以随时随地获得理财咨询服务；二是"更专 业、更懂你"，深度融合大模型技术与内部数据资产，构建集需求识别及服务匹配于一体的基金理财服务Agent；三是发挥广发基金作为资产管理公司的专 业能力及全栈式AI能力，针对客户需求匹配合适方案。 广发基金相关业务负责人表示，"AiFa"作为智能理财搭档，以四大核心能力为投资者的财富之路保驾护航： 热点追踪，把握市场脉动。实时跟踪市场行情动态，解读热点投资机会，提供平台专业配置观点，助力投资者把 ...

Core Viewpoint - The company acknowledges current performance pressures and transformation pains but emphasizes the existence of significant opportunities within the industry [2][4]. Financial Performance - In the first half of the year, the company achieved revenue growth, with total revenue reaching 23.19 billion yuan, a year-on-year increase of 10.2% [2]. - The total number of managed property projects reached 8,108, with the managed area increasing to 10.6 billion square meters [2]. - However, several financial indicators faced pressure, with gross profit approximately 4.299 billion yuan, a year-on-year decline of 3.5%, and core net profit around 1.568 billion yuan, down 14.8% [2][3]. Business Segments - Core business revenue continued to grow, with property management service revenue at 13.61 billion yuan, up 6.7%, community value-added service revenue at 2.1 billion yuan, up 5.3%, and "three supplies and one industry" service revenue at 5.07 billion yuan, up 51.6% [3]. - The company plans to prioritize cash flow over scale growth, strategically exiting less profitable projects [3]. Industry Outlook - The property industry is currently undervalued, with significant opportunities in areas such as construction, elderly care, smart spaces, and digital home services [4]. - The company is investing in technology, including the deployment of nearly 100 cleaning robots and plans to implement over 1,000 units in South China by the end of the year [5]. Regulatory Environment - Ongoing calls for reduced property fees reflect the industry's need for more standardized development [5]. - Recent government policies aimed at addressing issues in the property service sector are expected to create more opportunities for leading companies [5]. Future Strategy - The company aims to return to a customer-oriented approach and achieve reasonable profit margins over the next three to five years [5]. - It is focusing on building core capabilities in low property fees, having entered nearly 20 low-fee communities this year [5].