住宅产品平权化
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现在的第四代住宅,实在有点犯规
3 6 Ke· 2025-11-12 02:35
Core Insights - The trend of smaller fourth-generation residential units is increasing, with many new products under 140 square meters receiving positive market feedback, achieving high sales rates of over 90% during initial launches [1] - The concept of "residential product equality" is emerging, allowing buyers with limited budgets to access living experiences previously reserved for luxury properties [1] - The core advantage of fourth-generation residences lies in features like sky courtyards and significant gift areas, leading to higher usable space and attractive pricing for consumers [1] Group 1: Expansion Strategies - Developers are utilizing strategies such as half-gifted balconies and fully gifted terraces to increase usable space, with some projects achieving a total gift area of 55 square meters, resulting in impressive usable rates [2] - Full-gifted entrance gardens and innovative designs, such as large sky courtyards, are being implemented to enhance living space, with some units achieving usable rates of up to 112% [2][4] - The introduction of full-window designs is also being used to maximize interior space, with some projects expanding window depths to 90 cm, significantly increasing usable areas [6] Group 2: Evolving Terrace Designs - The design of terraces is evolving, with double terraces becoming a standard feature in compact units, enhancing both functionality and comfort [9] - Many new fourth-generation residences are designed with terraces surrounding the main living areas, promoting interaction and creating social spaces [13] - Innovative designs are being employed to address privacy concerns, such as staggered layouts and solid walls to prevent direct sightlines between units [20][22] Group 3: Competitive Features in Compact Units - The competition among compact units is intensifying, with a focus on functionality, comfort, and cost-effectiveness, particularly in the 100 to 143 square meter range [24] - Features like private elevator halls and dual kitchen designs are increasingly being integrated into smaller units, which were previously exclusive to larger luxury properties [25] - The introduction of additional functional spaces, such as dedicated service and storage rooms, is becoming common, enhancing the overall living experience [27]
第四代住宅,开始转向了
3 6 Ke· 2025-10-14 03:51
那么,标杆对于小户型第四代住宅的探索,目前是怎么样的?行业有哪些值得关注的小户型四代宅项目? 下面,明源君就来详细分析一下。 1 不知道大家发现一个趋势没有,小户型第四代住宅越来越多了。 之前明源君分享过不少第四代住宅,但一般都是140平以上的产品居多,最近,市场上推出了不少140平以下的四代宅产品。 据反馈,市场反响都很不错。不少项目首开去化率高达九成以上。 正如龙湖高管之前提到的,住宅产品"平权化"正在成为趋势。以前有钱不一定买得到好产品,现在预算有限,也能享受过去只有豪宅项目才具备的居住体 验。 现在,第四代住宅也开始刚需化了。 得房率革命 100平做出140平效果 第四代住宅的核心优势是空中庭院以及大面积赠送。 这也是为什么第四代住宅下沉,会受到客户追捧的原因,通过面积拓展,不少户型可以做到100%甚至更高的得房率。对客户来说,同样价格,可以买到 更大的面积,当然非常有吸引力。 具体来看,房企拓展空间的核心策略有几个: 一是阳台半赠送+露台全赠送。 最常见的是客厅设有阳台+露台,阳台可以封闭作为室内空间,露台则作为户外空间使用。 比如某项目通过半赠送L型阳台、全赠送露台,整个室内赠送面积就达到了55平 ...
小户型四代住宅,突然爆火
3 6 Ke· 2025-09-23 02:13
不知道大家发现一个趋势没有,小户型第四代住宅越来越多了。 之前明源君分享过不少第四代住宅,但一般都是140平以上的产品居多,最近,市场上推出了不少140平以下的四代宅产品。 据反馈,市场反响都很不错。不少项目首开去化率高达九成以上。 正如龙湖高管之前提到的,住宅产品"平权化"正在成为趋势。以前有钱不一定买得到好产品,现在预算有限,也能享受过去只有豪宅项目才具备的居住体 验。 现在,第四代住宅也开始刚需化了。 那么,标杆对于小户型第四代住宅的探索,目前是怎么样的?行业有哪些值得关注的小户型四代宅项目? 下面,明源君就来详细分析一下。 1 得房率革命 第四代住宅的核心优势是空中庭院以及大面积赠送。 这也是为什么第四代住宅下沉,会受到客户追捧的原因,通过面积拓展,不少户型可以做到100%甚至更高的得房率。对客户来说,同样价格,可以买到 更大的面积,当然非常有吸引力。 具体来看,房企拓展空间的核心策略有几个: 一是阳台半赠送+露台全赠送。 最常见的是客厅设有阳台+露台,阳台可以封闭作为室内空间,露台则作为户外空间使用。 100平做出140平效果 比如某项目通过半赠送L型阳台、全赠送露台,整个室内赠送面积就达到了55平 ...