站在2026年初，回望过去一年的房地产市场，每一个热议的词汇都是时代留下的独特印记，折射出这个 行业在转型中的坚持、探索与困惑。 "卷"成为常态的背景下，房企纷纷从追求规模转向打磨产品。"好房子"不再是一句空洞的口号，而是变 成了更高的得房率、更开阔的3米层高，以及"第四代住宅"所描绘的那片垂直森林。"现房销售"的推广 与"土地收储"的深化，像是行业在主动调整步伐，从供需两侧搭建更可靠的信任基础；而"一线城市松 绑限购"释放的政策暖意，则为市场注入了绵延的流动性。 这一年，行业的阵痛也未曾远去。"万科自救"背后的债务谈判，成为大型房企在周期波动中艰难前行的 缩影；"王健林限高"的短暂风波与接连的资产处置，则勾勒出企业在应对风险时的辗转与选择。 这些热词交织在一起，构成了2025年房地产行业的全景图，既有对居住本质的回归，也有对风险挑战的 直面；既有政策托底的温度，也有市场自我革新的力度。 "卷" 如果要选一个2025年房地产行业最高频的词，"卷"一定名列前茅。卷户型、卷得房率、卷社区大门、卷 会所、卷园林、卷精装、卷智慧化、卷全龄配套……在房企的日常较量与行业讨论里，"卷"已经成为一 个绕不开的核心词。 "卷 ...

Group 1: Market Trends - In 2025, the land auction market saw a reversal with a national premium rate of 5.5%, up from an average below 4% from 2022 to 2024[1] - The land transfer fees in major cities like Hangzhou, Shanghai, Beijing, and Chengdu increased by 11% year-on-year, while the overall national transfer fees dropped by 8%[1] - The transaction volume of second-hand homes increased by 6% year-on-year in 15 cities, while new home transaction volume fell by 13% in 38 cities[1] Group 2: Price Dynamics - New home prices remained more resilient compared to second-hand homes, particularly in first-tier cities where second-hand home prices have been declining since May 2025[1] - In November 2025, second-hand home prices in Beijing, Shanghai, and Shenzhen fell by 1.3%, 0.8%, and 1.0% month-on-month, respectively, with year-on-year declines of 6.8%, 4.6%, and 4.8%[1] - The average price of luxury homes in cities like Shanghai and Beijing has increased significantly, with Shanghai's highest land price reaching 20.1 million yuan per square meter[1] Group 3: Future Outlook - In 2026, land transfer fees are expected to decline further, influenced by low willingness from city investment companies to acquire land and potential confidence issues among market-oriented developers[2] - The new home market is anticipated to focus on luxury and improved residential properties, driven by the cancellation of price limits and the introduction of high-quality land supply[2] - The second-hand home market may experience further differentiation, with quality properties maintaining prices while older neighborhoods face continued price declines[2]

经查证，该公司股东方已在赣州成功开发了多个口碑与市场双赢的四代宅项目，包括蓉江新区的标杆之作"云顶壹号"、赣县区的"云上院子"与"观云书 院"，以及遂川的"居然外滩云境"。 这一连串的成功案例，使其成为赣州本土在四代住宅领域当之无愧的经验丰富、产品线成熟的开发领跑者。 领跑者的低调入场，给市场留下了巨大的想象空间，也带来了几个核心追问： 近日，走访赣州南康东山街道时发现，位于居然大观项目南侧的地块，已悄然搭建起施工围挡，大型机械与运输车辆开始进出作业。 经与现场工程人员核实确认，此处正是传闻已久的南康首个第四代住宅项目，当前已启动主入口大门及泛会所的桩基施工。 与市场常见的高调品牌发布会不同，该项目开发方——赣州居然之家置业有限公司显得异常务实。这种"实干先行、宣传在后"的作风，与其背后雄厚的开 发履历密不可分。 产品定调： 在拥有多个成熟作品后，南康项目是会进行标准化复制，还是会结合南康本土文化与需求，做出更具突破性的升级？ 这决定了它将是"又一座四代宅"，还是"专属于南康的四代宅"。 目前，已有不少本地开发商在密切关注其动态。 当前，施工的启动意味着产品已从蓝图走向现实。南康的改善型购房者，终于迎来了一个 ...

此外，地块规划条件明确，仅限建筑面积140㎡以上户型可享受30%的阳台限免，并可申请成为"第四代 住宅"试点项目。 保利在佛山拿下第四宗地块。12月4日，保利发展以底价12.66亿元竞得佛山南海区桂城石石肯一宗江景 商住地，楼面价约1万/㎡。该地块用地性质为城镇住宅用地兼容零售商业用地、餐饮用地、旅馆用地， 总用地面积52741.15㎡，规划建筑面积126578.76㎡，容积率2.4。该地块毗邻半月岛湿地公园，坐拥一 线东平河头排江景，且周边有怡海三小、五小，石门教育集团托管的石�中学，教育资源完善；佛山金铂 中心、鹏瑞利广场等大型商业云集。 ...

本报记者陈潇 临近年末，多地集中推出核心地段宅地。克而瑞数据显示，12月份，22个重点城市计划出让125宗涉宅 地块，起拍总价达1723亿元，供地力度明显加大。 12月1日，宁波慈溪市迎来久违土拍，其中观海卫地块很受市场青睐，最终由地方民企中慈国际建设集 团有限公司竞得，溢价率为9.63%。义乌同日亦成功出让一宗宅地，由近期新成立的民营房企义乌市长 利置业有限公司以总价3.28亿元竞得，溢价率21.42%。 12月2日，多地土拍市场再现火热景象。在湖北襄阳，一宗低密住宅地块经多轮竞价，最终由襄阳市汉 成润泽置业有限公司以总价约2.03亿元竞得，溢价率17.5%。同日，武汉5宗地块出让，其中常青板块2 宗住宅地块被民营企业武汉鼎源房地产开发有限公司竞得，溢价率均超6%。 12月3日，温州瑞安市一宗高品质住宅地块成功出让。该地块经过58轮激烈竞价，由民营房企瑞安中瑞 房地产集团有限公司（以下简称"瑞安地产"）以总价3.99亿元竞得，成交楼面价6574元/平方米，溢价率 16.97%。 值得一提的是，11月份也有多家房企积极拿地。例如，北京懋源璟鸿房地产开发有限公司在北京朝阳拿 地；杭州滨江房产集团股份有限公司在杭 ...

Group 1 - The core concept of "Fourth Generation Housing" is a new residential model that integrates nature and ecological sustainability, also known as "courtyard housing" or "urban forest garden housing" [4][6] - This housing model is characterized by large private balconies or terraces, often exceeding 50 square meters, designed for planting and creating garden landscapes [7][9] - The design encourages homeowners to cultivate plants and vegetables on their balconies, contributing to an overall aesthetic of a "vertical forest" [11] Group 2 - Advantages of Fourth Generation Housing include high usable area rates, with some properties achieving over 120% usable area due to large balconies and additional features like bay windows and entry gardens [13][15] - The private balcony space is often larger than traditional ground-level yards, providing high-rise residents with a sense of having their own garden [15] - The design allows for diverse space functionality, as large balconies can be connected to living areas, enabling flexible interior layouts [17][19] - The modern architectural design of Fourth Generation Housing enhances its visual appeal, making it more attractive to potential buyers [19] - Community spaces replace traditional corridors, fostering closer relationships among residents through shared amenities like libraries and gyms [20][21] Group 3 - Despite its advantages, Fourth Generation Housing has notable drawbacks, including the inability to enclose balconies, leading to safety concerns, especially for families with children or pets [23][25] - Privacy issues arise due to the open balcony design, allowing neighbors to easily see into each other's spaces [27][29] - Maintenance costs for the balconies can be high, as they require regular care for plants and landscaping, which may be burdensome for busy individuals [30][32] - The open design can attract pests and may pose health risks due to the accumulation of moisture and organic matter [33] - Structural safety concerns exist regarding the weight of soil and plants on balcony floors, which may lead to long-term risks [34][36] - The extensive greenery can negatively impact indoor ventilation and natural light, affecting the overall living environment [38] - The design may lead to inefficient movement patterns within the home, complicating daily activities [39] - Higher living costs are associated with property management and maintenance of complex systems, as well as increased renovation expenses [40][42] - The market liquidity for Fourth Generation Housing is lower compared to traditional homes, with higher prices and potential challenges in resale [43][45]

研究中心专题卡介绍 研究专题卡是克而瑞研究中心推出的一套系统化的房地产企业情报定制方案，旨在用专业的行业知识与精湛的 行业预判为房企预测走势、预警风险、提供借鉴。 每年为企业提供『宏观研究、市场研究、企业管控、项目借鉴、营销案例、产品案例、运营模式、企业深度、 企业融资及盈利模式』十大类、五十个专题的选择。 产品类型 服务形式 企业可根据自身需求从专题列表中选择适合专题打包组成定制专题卡，但全年累积不得超过会员自身等级规定数量。 2025年新增专题 点击 红色标题 阅读缩略版 专题 | 2025公募REITs发展现状与趋势 中国公募REITs进入新时代，或将助力房企完成战略转型。 专题 | 住宅产品会所与架空层核心功能研究 2025年中期5 0家典型上市房企的现金持有量为11867亿元，较期初减少了9. 4 9%。 专题 | 2025年上半年房企盈利能力报告——毛利率修复至10.87%，净利润维持亏损 未来，优秀的会所设计将更加注重与社区业主的适配性，不止提供丰富的场景，更将通过持续的功能创新与场 景深化，以有温度的内容运营真正触动业主。 专题 | 沪杭京等5城土地成交占四成，能否破解新房供给约束魔咒？ 沪杭 ...

11月12日，市民在样板房展区中建幸福家展台参观房屋旧改样板。正在北京首钢国际会展中心举办的好 房子科技展吸引不少市民前往参观。中新社记者 易海菲/摄 建设安全舒适绿色智慧的"好房子"，被写入"十五五"规划建议。此前，多地相继出台了当地的"好房 子"标准。其实，"好房子"不变的标准就是"群众满意"。"推进'好房子'建设，关键在于聚焦群众的真实 痛点，回归居住本质，切实提升住宅质量与居住品质"。 当"住有所居"基本实现，"好房子"所承载的"住有优居"，正成为千家万户对美好生活的向往。 "希望老房加装电梯""定期维修保养""提升外墙防水""老人下楼不再难"……近日，在由住房和城乡建设 部（以下简称"住建部"）科技与产业化发展中心主办的"好房子科技展"现场，记者发现一棵缀满绿色便 签"叶片"的"心愿树"，便签上的观众留言透露出他们对"好房子"的真切期盼。 这些朴素的期待，已被国家顶层设计郑重回应。2025年3月，"好房子"被首次写入政府工作报告，10月 28日发布的《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》再次明确，建设安全舒 适绿色智慧的"好房子"，是"推动房地产高质量发展"的一项重要内容。 未 ...

如果要用一句话形容当下的楼市，那就是——牌局已经进入"明牌时刻"，所有底牌都摊开在桌面上。 过去买房像猜盲盒，政策、涨跌、价值，全凭感觉和运气；如今买房像看说明书，方向、规则、底线，写得清清楚楚。从中央定调到地方落地，房地产从未 如此透明、如此直白、如此不绕弯子。 无论你准备买房，还是卖房，都必须读懂这场"明牌时代"的新规则。否则，一步走错，满盘皆输。 以前的楼市像天气，说变就变，一个政策能点燃市场，一则传闻也能引发恐慌。如今，政策方向、市场格局、产品价值都趋于稳定透明，普通人也能看懂楼 市的基本逻辑。 政策不再"一刀切"，而是明确支持改善型需求：低密社区、大平层、第四代住宅等高品质产品被频频点名。这意味着，楼市正从"有房住"转向"住好房"。 普通人不用研究太深，只要看懂这几条，就抓住了关键： 首付比例大幅下调：首套、二套最低15%，而几年前二套首付普遍在40%以上。 公积金政策加码：贵阳将普通家庭公积金贷款额度提至100万，多子女家庭可达120万，利率也持续走低。 契税优惠：贵阳首套140㎡以内契税按1%执行； 过去"松紧无常"，如今主旋律清晰：稳楼市、活交易、降负担。各地出台的不再是零散政策，而是"工具箱 ...

Core Insights - The trend of smaller fourth-generation residential units is increasing, with many new products under 140 square meters receiving positive market feedback, achieving high sales rates of over 90% during initial launches [1] - The concept of "residential product equality" is emerging, allowing buyers with limited budgets to access living experiences previously reserved for luxury properties [1] - The core advantage of fourth-generation residences lies in features like sky courtyards and significant gift areas, leading to higher usable space and attractive pricing for consumers [1] Group 1: Expansion Strategies - Developers are utilizing strategies such as half-gifted balconies and fully gifted terraces to increase usable space, with some projects achieving a total gift area of 55 square meters, resulting in impressive usable rates [2] - Full-gifted entrance gardens and innovative designs, such as large sky courtyards, are being implemented to enhance living space, with some units achieving usable rates of up to 112% [2][4] - The introduction of full-window designs is also being used to maximize interior space, with some projects expanding window depths to 90 cm, significantly increasing usable areas [6] Group 2: Evolving Terrace Designs - The design of terraces is evolving, with double terraces becoming a standard feature in compact units, enhancing both functionality and comfort [9] - Many new fourth-generation residences are designed with terraces surrounding the main living areas, promoting interaction and creating social spaces [13] - Innovative designs are being employed to address privacy concerns, such as staggered layouts and solid walls to prevent direct sightlines between units [20][22] Group 3: Competitive Features in Compact Units - The competition among compact units is intensifying, with a focus on functionality, comfort, and cost-effectiveness, particularly in the 100 to 143 square meter range [24] - Features like private elevator halls and dual kitchen designs are increasingly being integrated into smaller units, which were previously exclusive to larger luxury properties [25] - The introduction of additional functional spaces, such as dedicated service and storage rooms, is becoming common, enhancing the overall living experience [27]