Core Insights - The report indicates that the real estate market is in a bottoming phase, with a focus on differentiation among sectors and a core strategy for recovery [1][3] - New home sales are still in a contraction phase, with a year-on-year decline of 7.8% in sales area from January to November 2025, while the decline in new residential sales area is 8.1% [4][7] - The report anticipates that the market will continue to stabilize in 2026, driven by policies aimed at stopping the decline and promoting the construction of quality housing [4][30] Fundamental Analysis - New home sales remain in a contraction zone, with first-tier cities showing relative resilience. From January to November 2025, sales area in first-tier cities decreased by 7.5%, while second and third/fourth-tier cities saw declines of 16.3% and 10.2%, respectively [15][19] - The inventory level remains high, with the average de-stocking cycle for commercial housing at 10.4 months and 6.6 months for residential properties. First-tier cities experience relatively lighter de-stocking pressure [22][23] - The land market is characterized by "volume reduction and quality improvement," with residential land transactions down by 7.3% in area but with an increase in average floor price by 12.3% [40][44] Investment Themes - **Hong Kong Residential Market**: There is a recovery in residential transactions, with a 16.2% year-on-year increase in the number of sales contracts from January to November 2025. The private residential price index has risen by 3.4% since March [4][70] - **Commercial Sector**: Policies aimed at boosting consumption have led to a steady recovery in retail sales, with a 3.0% year-on-year increase from January to November 2025. Shopping center foot traffic has stabilized, showing a 14.1% increase in the first half of 2025 [4][5] - **Brokerage Sector**: The pressure to deplete new home inventory has led developers to rely more on brokerage channels, with the proportion of sales expenses attributed to distribution and agency commissions reaching 51.9% in the first half of 2024 [4][19] Market Outlook - The report forecasts that the overall market will continue to bottom out in 2026, with a projected year-on-year decline of 3% in sales area and sales amount [66][67] - New construction and investment are expected to decrease by 10% and 7%, respectively, in 2026, due to reduced land acquisition and weak sales [66][67]