体育+产业融合

Search documents
以赛为媒开辟产业招商新路径,南昌赣江半马发布会在广州召开
Xin Lang Cai Jing· 2025-08-29 01:44
Core Viewpoint - The event aims to create a new model for sports economy by integrating sports events with industrial development, promoting investment opportunities in the Ganjiang New Area [1][4]. Group 1: Event Overview - The "Love Run · 2025 Nanchang Ganjiang Half Marathon" press conference and industrial promotion meeting was held in Guangzhou, introducing the event's preparation, registration, and highlights [3][4]. - The event is expected to attract 30,000 participants, making it the largest half marathon in Jiangxi Province, scheduled for November 2 [8]. Group 2: Economic Integration - The Ganjiang New Area is innovating by combining sports events with industrial promotion, using the marathon as a bridge to attract entrepreneurs from the Greater Bay Area [4][8]. - The event will feature a three-day pre-race expo showcasing advanced technologies and brands from the Ganjiang New Area, allowing participants to experience the region's industrial vitality [4][8]. Group 3: Participant Engagement - The event will include a special networking session for participating entrepreneurs to explore key industrial parks and engage in deep discussions, promoting long-term partnerships [4][8]. - Notably, eight entrepreneurs from the Greater Bay Area, who are also marathon enthusiasts, were invited to the event, highlighting the synergy between sports and business [7][8]. Group 4: Event Features - The marathon course is designed to be flat and ideal for participants to achieve personal bests, with scenic views of notable landmarks in the Ganjiang New Area [8]. - Participants will receive discounts to local attractions, enhancing the experience of combining sports with tourism [8].
郑州又迎重量级赛事
Zheng Zhou Ri Bao· 2025-08-13 00:54
Core Viewpoint - The 2025 Henan International New Energy Vehicle Rally will take place from August 21 to August 24, covering over 800 kilometers and integrating sports with cultural tourism and industry development [1][2] Group 1: Event Overview - The event is organized by the Zhengzhou Municipal Government and will feature three main competition categories: city rally, track racing, and go-kart racing [1] - The rally will connect key cultural and tourism landmarks in Zhengzhou, Jiyuan, and Xinxiang, promoting an immersive experience for participants and spectators [1] Group 2: Participation and Engagement - The event is expected to host 60 new energy vehicles and 120 drivers, with 30% of the participating vehicles open for public registration [2] - The rally adopts a "non-competitive" philosophy, aiming to engage the public and promote the essence of new energy vehicles through various activities [2] Group 3: Innovative Activities - Several public participation initiatives will be introduced, including a "New Energy Vehicle Experience Season" and themed cultural tourism activities that combine racing with heritage and education [2] - The event aims to create a new model for the integration of sports, culture, and tourism, enhancing the historical and ecological resources along the race route [2]
赛事“烽火”,引燃体育经济热焰
Xin Hua Ri Bao· 2025-05-21 23:15
Core Insights - The article highlights the successful integration of sports events into urban development strategies in Yangzhou and Wuxi, showcasing their unique approaches to transforming sports consumption into economic growth [1][2][3]. Group 1: Sports Events and Economic Impact - Yangzhou's Jianzheng International Half Marathon attracted 30,000 participants, generating a record 252 million yuan in economic impact, while Wuxi Marathon brought in 445 million yuan from external visitors [2]. - Yangzhou's sports events are designed to reflect the city's strengths, connecting historical landmarks and modern attractions, thus converting transient event traffic into lasting economic benefits [2][3]. Group 2: Policy and Financial Support - Yangzhou established a funding pool of 3.5 million yuan to support sports events, leveraging government funds to attract high-quality competitions [4][6]. - Wuxi implemented a tiered subsidy system for events, providing up to 20% support for leading enterprises and 50% for significant events, fostering a comprehensive sports ecosystem [5][6]. Group 3: Infrastructure and Technological Integration - Yangzhou is enhancing its sports infrastructure, including a new water sports training base and a 300 million yuan international football training facility, to host international events [6][7]. - Wuxi's innovation in sports technology is exemplified by the development of electronic protective gear, showcasing the city's commitment to integrating technology into sports [8][9]. Group 4: Industry Diversification and Consumer Engagement - Yangzhou's sports industry is supported by over 300 manufacturing companies, aiming for a total output value exceeding 3 billion yuan [7]. - Wuxi is developing a complete ecosystem around esports, with projected industry growth surpassing 1 billion yuan by 2024, indicating a shift towards digital and experiential consumption [9].