杨勇告诉《证券日报》记者，本届赛事以"从家门到赛门"的无缝服务为抓手，构建起全方位消费矩阵： 联动近30家酒店推出延迟退房、全网最低价优惠，联合航司打造赛事专属折扣机票，与中免、海旅免税 等头部企业推出跑者购物礼遇，更借助淘宝闪购暖冬节发放消费券，开启美食狂欢季。为深度融合体育 与旅游文化，打造具有三亚特色的马拉松赛事体验，主办方打破传统补给站功能局限，在赛道沿线精心 搭建"文旅加油站"场景，通过非遗展示、黎苗歌舞表演、特色美食品鉴、文旅IP互动等形式，全方位展 示三亚丰富多元的旅游文化资源，不仅为选手提供物资补给，更为他们的赛程注入了精神能量与情感共 鸣。同时，也让体育竞技与地域文化深度交融，推动"赛事流量"向"消费留量"转化。 此外，借力本次赛事的举办，产业价值的边界也有不断被拓展。据悉，主办方联动阿里旗下飞猪、高 德、阿里健康、鲸探等生态资源，构建"住、行、游、购"数字化权益矩阵，延伸赛事时空影响力。"我 们通过线上流量引导与线下场景落地，吸引海南本地、省外及境外跑者参与，有效拉动体育消费。"杨 勇介绍。这种"数字+实体"的联动模式，不仅提升了跑者体验，更形成了赛事运营、文旅服务、商业消 费的闭环生态， ...

十五运会网球比赛在横琴举行，摄/彭敏静 从专业场馆到体育新城 一场顶级赛事的落地，本质是城市综合实力与赛事需求的双向匹配。 南方财经记者郑玮、彭敏静、设计 刘妍妍 横琴报道 放眼国际，世界一流湾区都是体育湾区。纽约湾区、旧金山湾区、东京湾区都是以"体育赛事+体育总部+体育服务+体育科技+体 育文化"带动体育产业发展。 今年11月，第十五届全国运动会竞体项目网球比赛在横琴国际网球中心上演巅峰对决。横琴这片曾见证穆雷、西西帕斯等国际 巨星竞技，老牌名将李娜、格拉芙进行赛事推广的区域，再次因顶级赛事聚焦全球目光。 网球竞委会综合协调处副处长吕品德在接受南方财经记者采访时表示，体育赛事尤其是越有影响力的赛事落地，对一个地区的 经济拉动效果越明显。体育赛事不仅能与旅游产业结合，还能与多种业态产生联动效应，形成"体育+旅游""体育+产业"等多元 融合模式。 体育赛事不仅是竞技的舞台，更是要素流动的载体、产业融合的纽带、城市品牌的名片。从一片网球场到一座体育新城，从短 期消费拉动到长期产业升级，横琴的赛事经济学，本质上是粤港澳大湾区协同发展的微观缩影。从WTA巡回赛到全运会赛事， 十余年间，横琴以网球为媒，不仅实现了城市活 ...

Core Insights - The article discusses how 21 cities in Guangdong are leveraging unique sports projects to create new urban identities, particularly in the context of the 15th National Games and the Special Olympics [2][7] Group 1: City-Specific Developments - Foshan has been recognized as the first "Chinese Dragon Boat and Lion Dance City," hosting six events during the National Games, including women's football and basketball, and promoting tourism through themed activities like "Dragon Boat Feast" [2][3] - Shaoguan is developing its identity as a "Rowing City," integrating rowing with local cuisine and cultural heritage, attracting a wider audience and enhancing its sports profile [3] - Heyuan is branded as a "Walking City," with over 500,000 outdoor enthusiasts participating in walking events annually, and has developed 33 outdoor routes that combine sports with rural tourism [4] - Huizhou has cultivated over 20,000 skateboarders and is hosting various events, aiming to develop a billion-dollar industry around skateboarding, with a significant share of the global high-end skateboard market [5] - Zhongshan has a rich baseball culture and has hosted over 100 events, including international competitions, while developing a comprehensive talent training system and a high-value industry chain around baseball [5][6] Group 2: Economic and Cultural Impact - The sports identities of these cities are not only unique to their local cultures but also serve as catalysts for urban development, enhancing tourism and economic growth [7] - The integration of sports with local industries is expected to drive new economic dynamics and upgrade local industries, contributing to regional economic development [7]

Group 1 - The first Kunshan Enterprise Football League concluded with Zhangpu Deyuan team winning the championship by defeating Bicheng Lizhen Precision team 5-0 [1] - The event attracted nearly 5000 players participating in 112 matches, with over 200,000 viewers online and offline [1] - The league is part of Kunshan's initiative to explore community football events, promoting a non-professional approach while enhancing local pride and engagement [2] Group 2 - The "Enterprise Super League" aims to integrate sports with industry, leveraging Kunshan's strong industrial base, which includes 102 large enterprises and 289 medium-sized enterprises [3] - The event is seen as a platform to connect local industries and promote active participation among companies, with football serving as an effective medium due to its broad appeal [3] - Kunshan's football development plan includes the establishment of a three-tier football facility system and aims to add at least 50 new football fields in the next three years [4]

Core Points - The 15th National Games and the 12th National Paralympic Games will ignite the Olympic flame in Guangdong, showcasing the "One Country, Two Systems" principle in sports and enhancing regional collaborative development [1][2][3] Group 1: Event Coordination and Infrastructure - The Guangzhou Baiyun International Airport T3 terminal and the fifth runway have been officially put into operation, ensuring seamless transportation for the National Games [2] - A new model of joint hosting has been established, focusing on "hard connectivity" and "soft connectivity" to facilitate cross-border events [3] - Innovative customs clearance measures have allowed athletes to pass through three regions without interruption during the games, enhancing the efficiency of cross-border sports events [3][4] Group 2: Economic Impact and Industry Integration - The event has stimulated local economies through various sports-related activities, integrating sports with tourism and cultural experiences [5] - The introduction of high-tech solutions, such as drones and smart weather systems, has driven advancements in the sports industry [5][6] - The upcoming 2025 Guangdong-Hong Kong-Macao International Sports Goods Expo will showcase the latest developments in the sports industry, highlighting the economic potential of sports events [6] Group 3: Cultural Exchange and Community Engagement - Sports events have fostered cultural exchanges among youth from Guangdong, Hong Kong, and Macao, strengthening emotional ties and community bonds [7][8] - Various cultural activities and traditional performances have been integrated into the sports events, enhancing the cultural experience for participants and spectators [8]

Core Viewpoint - The event aims to create a new model for sports economy by integrating sports events with industrial development, promoting investment opportunities in the Ganjiang New Area [1][4]. Group 1: Event Overview - The "Love Run · 2025 Nanchang Ganjiang Half Marathon" press conference and industrial promotion meeting was held in Guangzhou, introducing the event's preparation, registration, and highlights [3][4]. - The event is expected to attract 30,000 participants, making it the largest half marathon in Jiangxi Province, scheduled for November 2 [8]. Group 2: Economic Integration - The Ganjiang New Area is innovating by combining sports events with industrial promotion, using the marathon as a bridge to attract entrepreneurs from the Greater Bay Area [4][8]. - The event will feature a three-day pre-race expo showcasing advanced technologies and brands from the Ganjiang New Area, allowing participants to experience the region's industrial vitality [4][8]. Group 3: Participant Engagement - The event will include a special networking session for participating entrepreneurs to explore key industrial parks and engage in deep discussions, promoting long-term partnerships [4][8]. - Notably, eight entrepreneurs from the Greater Bay Area, who are also marathon enthusiasts, were invited to the event, highlighting the synergy between sports and business [7][8]. Group 4: Event Features - The marathon course is designed to be flat and ideal for participants to achieve personal bests, with scenic views of notable landmarks in the Ganjiang New Area [8]. - Participants will receive discounts to local attractions, enhancing the experience of combining sports with tourism [8].

Core Viewpoint - The 2025 Henan International New Energy Vehicle Rally will take place from August 21 to August 24, covering over 800 kilometers and integrating sports with cultural tourism and industry development [1][2] Group 1: Event Overview - The event is organized by the Zhengzhou Municipal Government and will feature three main competition categories: city rally, track racing, and go-kart racing [1] - The rally will connect key cultural and tourism landmarks in Zhengzhou, Jiyuan, and Xinxiang, promoting an immersive experience for participants and spectators [1] Group 2: Participation and Engagement - The event is expected to host 60 new energy vehicles and 120 drivers, with 30% of the participating vehicles open for public registration [2] - The rally adopts a "non-competitive" philosophy, aiming to engage the public and promote the essence of new energy vehicles through various activities [2] Group 3: Innovative Activities - Several public participation initiatives will be introduced, including a "New Energy Vehicle Experience Season" and themed cultural tourism activities that combine racing with heritage and education [2] - The event aims to create a new model for the integration of sports, culture, and tourism, enhancing the historical and ecological resources along the race route [2]

Core Insights - The article highlights the successful integration of sports events into urban development strategies in Yangzhou and Wuxi, showcasing their unique approaches to transforming sports consumption into economic growth [1][2][3]. Group 1: Sports Events and Economic Impact - Yangzhou's Jianzheng International Half Marathon attracted 30,000 participants, generating a record 252 million yuan in economic impact, while Wuxi Marathon brought in 445 million yuan from external visitors [2]. - Yangzhou's sports events are designed to reflect the city's strengths, connecting historical landmarks and modern attractions, thus converting transient event traffic into lasting economic benefits [2][3]. Group 2: Policy and Financial Support - Yangzhou established a funding pool of 3.5 million yuan to support sports events, leveraging government funds to attract high-quality competitions [4][6]. - Wuxi implemented a tiered subsidy system for events, providing up to 20% support for leading enterprises and 50% for significant events, fostering a comprehensive sports ecosystem [5][6]. Group 3: Infrastructure and Technological Integration - Yangzhou is enhancing its sports infrastructure, including a new water sports training base and a 300 million yuan international football training facility, to host international events [6][7]. - Wuxi's innovation in sports technology is exemplified by the development of electronic protective gear, showcasing the city's commitment to integrating technology into sports [8][9]. Group 4: Industry Diversification and Consumer Engagement - Yangzhou's sports industry is supported by over 300 manufacturing companies, aiming for a total output value exceeding 3 billion yuan [7]. - Wuxi is developing a complete ecosystem around esports, with projected industry growth surpassing 1 billion yuan by 2024, indicating a shift towards digital and experiential consumption [9].