人民网吉隆坡11月27日电（记者白元琪）2025中马电竞文旅产业沙龙暨合作备忘录签署仪式26日在吉隆坡中国文化中心举办。活动由吉隆坡中国文化中 心、中国文化娱乐行业协会电子竞技分会及马来西亚电子竞技联合会主办，旨在深化中国与马来西亚在文化、旅游及数字创意领域的交流合作，推动电子竞 技与文旅产业融合发展。 马来西亚电子竞技联合会会长莫哈末奈因致辞。主办方供图 吉隆坡中国文化中心主任韩宁表示，电竞正成为连接青年、促进文化表达与推动技术创新的重要载体。中国的数字内容产业与马来西亚的赛事资源优势 互补，此次活动为双方搭建新的合作平台，将促进资源共享、项目对接与青年交流。 活动现场，中马产业界及高校代表围绕"电竞+文旅"融合场景和青年文化交流展开讨论。上海沐瞳科技有限公司介绍跨国电竞赛事趋势；网龙网络公司 分享其"电竞+教育"模式，并宣布马来西亚为其海外首个落地国家。中国文化娱乐行业协会电子竞技分会与马来西亚电子竞技联合会签署合作备忘录，网龙 网络公司与马来西亚高校电竞联盟及多所高校达成签约合作。 中国文化娱乐行业协会电子竞技分会会长秦袁指出，电竞是跨越国界的文化语言，"电竞+文旅"潜力巨大。双方协会签署合作备忘录，将 ...

Core Viewpoint - Guangdong has launched a comprehensive cultural industry development policy package, consisting of 87 measures aimed at enhancing the quality and integration of the cultural sector, which includes film, performing arts, animation, online games, esports, and online audio-visual content [1][3][17]. Group 1: Policy Impact on Film and Performing Arts - The policy package has led to significant achievements in the film industry, exemplified by the film "Day Hanging in the Sky," which became the first Guangdong film to enter the Venice International Film Festival's main competition and won Best Actress for its star [3]. - The "first performance + first show + first release" policy has attracted high-profile artists to perform in Guangzhou, making the "concert economy" a new driver for cultural tourism consumption in Guangdong [3][4]. - The implementation of the "Guangzhou Implementation Measures for Promoting Television and Online Drama Production" has created a supportive ecosystem for the entire production lifecycle, attracting nearly 20 leading companies and top talents to settle in Guangzhou [3]. Group 2: Animation Industry Transformation - The introduction of 15 policies for the animation industry has addressed core pain points, promoting the production of all-age original IP content and providing risk-sharing for project incubation [6][7]. - The success of the "Pig Pig Hero" IP's 20th anniversary film and the international recognition of "Falling into Dust" highlight the effectiveness of the policy support in fostering creativity and global outreach [7]. - Guangdong's animation sector has expanded beyond box office reliance to include merchandise, cross-industry collaborations, and international distribution, showcasing a comprehensive ecosystem [7][8]. Group 3: Esports and Online Gaming Growth - The establishment of service centers for gaming companies in Guangzhou has facilitated localized support and overseas expansion for the gaming industry [10]. - The number of top-tier esports events in Shenzhen has increased by 300% compared to the previous year, indicating a growing interest and investment in the esports sector [10]. - The integration of esports with local tourism has resulted in significant increases in daily foot traffic and sales in surrounding areas, demonstrating the economic impact of esports events [10]. Group 4: Talent Attraction and Development - The "policy package" emphasizes talent recruitment and development, with over 100,000 recent graduates attracted to Guangdong for employment and entrepreneurship [14]. - Various cities in Guangdong have implemented targeted policies to support talent retention, including housing benefits and job placement services [14]. - The "Cultural Industry Talent Fair" aims to connect over 18,000 quality job opportunities with job seekers, reflecting the region's commitment to building a skilled workforce [14]. Group 5: Capital Support and Investment - The Guangdong Cultural Industry Investment Conference serves as a platform for connecting cultural resources with financial capital, achieving a significant investment conversion rate in previous events [16][17]. - This year's conference will feature targeted investment opportunities across six cultural sectors, highlighting the importance of capital in driving industry growth [16]. - The collaboration between policy support and capital investment is creating a closed-loop ecosystem for cultural industry development in Guangdong [17][18].

今年5月，广东重磅推出涵盖影视、演艺市场、动漫影视、网络游戏、电子竞技、网络视听六大领域的文化产业高质量发展"政策包"，87条硬核措施犹如一 剂强心针，为这片文化热土注入澎湃动能。如今，半年过去，政策红利持续释放，人才集聚效应凸显，优质项目落地生根，产业生态愈发完善。 2025粤港澳大湾区文化产业投资大会（广东·广州）（简称"大湾区文投会"）将于11月26日启幕，广东正着力打通文化与金融、科技的对接通道，推动文化 产业向融合化、数字化、国际化方向加速迈进，不断创造新供给、引领新需求，为全国文化产业高质量发展探索出一条独具特色的"广东路径"。 "演唱会经济"成消费新引擎 近日，广州薄荷糖影视出品的《日掛中天》不仅成为首部入围威尼斯国际电影节主竞赛单元的粤产电影，更让主演辛芷蕾摘得最佳女演员桂冠。 影片总制片人、薄荷糖影业总经理马双感慨道："政策包的出台恰逢其时，从原创孵化到技术应用，从人才引育到市场拓展，全链条的赋能让我们创作更有 底气。"该影片从筹备时省市部门主动协调拍摄场景，到申报奖项、出海发行获得全力支持。影片取景广州、东莞、韶关等地，岭南地域特色为作品注入独 特情感厚度，实现了"在地化创作、全球化表达" ...

8场专场投融资路演活动将紧密结合近期出台的广东新一轮推动文化产业高质量发展"政策包"六大产业 方向，即结合影视、演艺市场、动漫影视、网络游戏、电子竞技、网络视听六大文化产业板块，进一步 聚焦其中细分高成长产业赛道。 大湾区文投会还专门设置港澳项目路演专场。据悉，目前征集到的项目中，约有2/3来自大湾区，其中 广州项目94个、深圳项目51个、香港项目14个、澳门项目5个。 【深圳商报讯】（驻穗记者 姚嘉莉）记者从组委会了解到，2025粤港澳大湾区文化产业投资大会（广 东·广州）（以下简称"大湾区文投会"）将于11月26日-28日举办。本届文投会将创新组织"1+8+N"系列 活动，即1场主题大会、8场专场投融资路演以及多场配套服务活动，并创新采用"3+365"的办会模式， 力图成为投资机构和文化企业的"超级联系人"。 本届文投会以"为资金找项目，为项目找资金"为主题，进一步强化优质项目集聚、头部机构邀请、应用 场景发布和交易合作对接等功能，打造一站式、低成本交易平台。11月26日上午的1场主题大会上，将 聚集行业大咖嘉宾、发布重磅成果、评选"大湾区金文投"示范案例，并将创新推出"创业导师"机制，邀 请一批成功企业 ...

Core Insights - The "Suning E-commerce Cup Jiangsu City E-sports League Test Match" will take place from November 22 to 23, aiming to accumulate experience for future leagues and explore new integration models between e-sports, urban culture, sports industry, and digital economy [1][3] Group 1: Event Details - The first match will be held in Nanjing, featuring teams from Nanjing and Suzhou competing in popular games such as "Honor of Kings," "Valorant," "Hearthstone," and "Overwatch" [1] - The second match will occur in Yangzhou on November 23, with teams from Yangzhou and Taizhou competing in games like "Teamfight Tactics," "FIFA Online 4," and "Naraka: Bladepoint" [1] Group 2: Audience Engagement - The event caters to both mobile and PC gamers, allowing offline audiences to reserve seats via the Suning E-commerce WeChat mini-program and online viewers to watch through platforms like Suning E-commerce video account, Huya Live, and Bilibili [3] Group 3: Industry Impact - The test match is expected to provide significant insights for the e-sports industry towards standardization, scaling, and industrialization [3] - Suning E-commerce aims to leverage its store network and experiential advantages to enhance regional consumption, boost urban economies, and enrich cultural life through digital and youthful initiatives [4]

Core Insights - The event "Million Talents Gather in Nanyue - Cultural Industry Talent Fair" aims to connect talent supply and demand in the cultural industry, featuring over 18,000 job openings from more than 100 cultural enterprises [1][4] - The job openings cover the entire cultural industry chain, with a focus on sectors such as film, performing arts, animation, gaming, and digital media [4][6] - The initiative is part of Guangdong's broader strategy to attract talent and promote high-quality development in the cultural sector, having successfully recruited over 1 million graduates in just six months [5][6] Group 1 - The event offers nearly 7,000 positions for recent graduates, with monthly salaries ranging from 6,000 to 20,000 yuan [1][4] - The job fair includes both on-site and online recruitment, with approximately 8,000 positions available on-site and over 10,000 online [4][6] - The cultural industry in Guangdong is projected to exceed 3 trillion yuan in revenue by 2024, accounting for about one-sixth of the national total [7] Group 2 - The recruitment fair reflects new industry trends, with over 50 positions offering salaries above 20,000 yuan, including roles such as brand manager and AI architect [7][8] - There is a growing demand for interdisciplinary talent in the gaming sector, highlighting a mismatch between talent supply and industry needs [8] - Guangdong's new policies have led to a significant increase in performing arts enterprises, with 291 new companies established, marking a 91% year-on-year growth [8]

2025年王者荣耀KPL年度总决赛，是本次行程的首个亮点，赛事在北京鸟巢落地。11月8日，Savvy高管与旗下核心业务负责人共同观赛，足见其对中国移 动（600941）电竞市场的高度重视。据悉，该赛事门票开售12秒即告罄，现场观众超过6.2万人，成功创下"现场观众人数最多的单场电竞赛事"吉尼斯世 界纪录。 赛事现场，费萨尔亲王接受了媒体的采访并表示，KPL门票秒罄的场景令他深感震撼。他指出，英雄电竞赛事规模正迅速攀升，从去年在北京工体吸引3 万余名观众，到今年在鸟巢容纳超过6万人，短短一年间见证了中国电竞现场观赛规模的跨越式增长。 扬子晚报网11月14日讯(记者姜天圣)11月5日，沙特电竞协会主席兼Savvy董事会副主席费萨尔亲王与Savvy CEO布莱恩.沃德一行抵达上海，开启中国之 行。在英雄电竞联合创始人兼CEO唐丹妮、CFO王璐滢及各业务线高管的陪同下，代表团观摩了由英雄电竞参与承办的三项世界级赛事——2025王者荣耀 KPL年度总决赛、2025英雄联盟全球总决赛和2025反恐精英英特尔极限大师赛(IEM)成都站决赛，并调研了英雄电竞在上海、北京、成都的运营团队，与 当地媒体进行了深入交流。 现场 1 ...

Core Insights - The 2025 King of Glory Professional League (KPL) annual finals set a Guinness World Record for the most viewers at a single esports event, with 62,196 attendees, and 85% of ticket buyers traveled from other cities, showcasing the event's significant economic impact [1][2]. Economic Impact - Retail sales surged dramatically, with a small shop near the venue selling 200 sausages on the event day compared to a typical 20, indicating a tenfold increase in demand [3][6]. - The event spurred promotional activities in the surrounding area, with discounts offered at participating stores from November 8 to 15 for ticket holders, enhancing local business engagement [6][12]. Hospitality Sector - Restaurants and hotels experienced a significant influx of customers, with a hotpot restaurant reporting full capacity and long wait times until 2 AM after the event [9][11]. - Hotels in the vicinity were fully booked, with many guests dressing as characters from the game, reflecting the event's cultural influence [15][14]. Fan Engagement and Activities - The event generated ongoing fan engagement, with a pop-up event at a nearby venue attracting significant attention and sales of merchandise, indicating sustained interest beyond the finals [17][18]. - The esports venue, Diamond Center, is positioned to host more major events, further solidifying the area's status as a hub for esports activities [18].

Core Insights - The esports industry in China is experiencing significant growth, with a reported revenue of 12.76 billion yuan in the first half of 2025, marking a 6.1% year-on-year increase, and a user base nearing 493 million, up by 0.59% [1] - The esports sector is increasingly recognized for its ability to enhance cultural offerings and stimulate diverse consumption, with a 1% increase in esports revenue correlating to a 0.47% rise in video game revenue and a 0.076% boost in GDP [2] - The industry is undergoing a transformation as early-stage capital withdrawal has led to unclear profit models, causing some esports clubs to face operational challenges [1][2] Industry Development - Jiangsu province is exploring the development of an event economy through esports, focusing on empowering and driving the physical economy [2] - The esports market in China is projected to exceed 300 billion yuan by 2026, potentially driving surrounding industries to surpass 1 trillion yuan [8] - Suzhou has established itself as a hub for the esports industry, with a strong foundation in digital products and precision manufacturing, leading to a deep integration of esports with local industries [9] Club Operations and Profit Models - The Hero Jiuqing Club in Nantong has adopted a multi-faceted operational model, moving away from reliance solely on prize money, which has proven insufficient for sustainability [5][6] - The club has successfully attracted over 10,000 visitors through various events, significantly boosting local commerce [5] - The club's IP character "Jiujiang" has garnered over 200,000 registered users, contributing to the development of a fan economy [6][7] Fan Engagement and Experience - Fans are willing to spend significantly on live events, with one attendee reporting expenses nearing 3,000 yuan for a single event, including tickets, travel, and merchandise [4] - The club's ticket sales are highly successful, with tickets priced at 220 yuan selling out within 20 minutes, indicating strong demand among younger audiences [7] - The club engages fans through various activities, including meet-and-greets with players and exclusive merchandise sales, enhancing the overall fan experience [4][7] Future Prospects - The esports industry is expected to continue evolving, with clubs needing to remain agile in identifying and nurturing new gaming trends to stay competitive [7] - The integration of esports with other sectors, such as AI and hardware manufacturing, is seen as a pathway for further growth and innovation within the industry [10][11] - Local governments are providing financial support and incentives to attract esports clubs and startups, fostering a conducive environment for industry expansion [11][12]

Core Points - Chengdu AG Super Play won the KPL Championship by defeating Chongqing Wolves with a score of 4:2, marking their second KPL annual championship title [1] - This victory represents a "triple crown" achievement for Chengdu AG Super Play, having secured the Spring and Summer Championships along with the annual finals in 2025 [1] - The KPL finals were held at the Bird's Nest, attracting over 60,000 spectators, and featured a total prize pool of 70 million yuan, with the champion's prize amounting to 20 million yuan [1]