Core Insights - The upcoming 2025 Beijing Marathon is driving significant service and marketing upgrades in the Beijing commercial sector, focusing on runner needs and enhancing the overall consumer experience [1][10] Group 1: Pre-Event Preparations - Various commercial entities and restaurants are launching tailored services for marathon participants, including the distribution of race packs filled with local delicacies [1][6] - Chaoyang Joy City is implementing a "sports + culture + consumption" strategy, featuring the first stores of several sports brands and offering limited-time discounts on sports apparel [3][10] - Wangfujing Group and Adidas are collaborating to create an immersive experience for runners through the "Beijing Marathon Adidas Running Shoe Carnival" [3][10] Group 2: Post-Event Services - North Star Shopping Center is preparing to meet post-race needs with a "finisher service package" that includes energy replenishment and celebration dining options [5][10] - The shopping center is also introducing a "ticket root rights plan" that offers discounts to consumers who present their marathon completion certificates [5][11] Group 3: Culinary Highlights - The race packs include traditional Beijing foods, such as Peking duck and herbal chicken, designed to quickly replenish energy for runners [6][10] - The inclusion of creative products like a UV color-changing duck keychain in the race packs aims to enhance the cultural experience for participants [9][10] Group 4: Broader Economic Impact - The Beijing Marathon is recognized as a key event that stimulates consumer spending in the commercial sector, with businesses aligning their offerings to meet the diverse needs of runners [11] - The integration of sports events with commercial activities is expected to foster a unique "sports + business" consumption model in the future [11]