体育+文创
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十五运会盲盒卖爆!醒狮、生肖等系列脱销
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-16 06:20
近日,十五运会和残特奥会特许产品经营店迎来消费热潮。据一线销售人员反馈,盲盒类产品市场反响 最为热烈,主要包括"醒狮款"、"十二生肖款"及"萌粒"三大系列。截至11月15日当日,上述三款产品已 出现断货。一线门店反映,补货后短时间内即被抢购一空,后续补货周期及具体数量,尚未确定。 (文章来源:21世纪经济报道) 据了解,有销售吉祥物十二生肖盲盒的十五运会和残特奥会官方特许零售店还包括:广百总店2楼、广 州图书馆、广州中山纪念堂、广州购书中心、中华广场、正佳百货等地。 十五运会作为大型体育盛事,其IP效应正逐步转化为强劲的消费动力。"体育+文创"模式的成功,体现 了当前消费市场的多元化与个性化需求。本次特许商品的销售情况,是观察大湾区体育产业与文旅消费 融合发展的一个重要窗口。 ...
东莞潮玩企业集中亮相第二十一届文博会,擦亮“潮流东莞”城市文化名片
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-22 10:07
Group 1: Event Overview - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) was held from May 22 to 26 at the Shenzhen International Convention and Exhibition Center, lasting for five days [1] - Dongguan participated in the fair with the theme "Dongguan, the Capital of Trendy Toys," showcasing the integration of trendy toy industry and cultural tourism [1] Group 2: Innovative Products - Dongguan's Da Pi Liang (Dongguan) Toy Co., Ltd. showcased its AI smart trendy toy "Wawa Sansui," which utilizes voice recognition and emotional interaction technologies for diverse audience engagement [1] - Ha Yi Dai Toy Co., Ltd. introduced the "Ben Chao Gang Mu Series," merging traditional Chinese medicine culture with modern toy design, appealing to young consumers [2] - Dongguan Yuan Kang Toy Manufacturing Co., Ltd. developed multifunctional interactive plush toys using eco-friendly materials and smart sensing technology, demonstrating significant industry upgrades through technology [2] Group 3: Cultural Tourism Integration - Dongguan actively promotes cultural tourism integration, leveraging its rich historical and cultural resources, culinary culture, and film shooting resources to create new highlights in this area [3] - The exhibition featured three main display areas: "Bay Area Weekend IN Dongguan," "Travel with Food," and "Travel with Film," showcasing the achievements of Dongguan's cultural tourism integration [3] - The "Travel with Film" area promoted the "Jin Guan Pai" film cloud service platform, providing comprehensive support for film crews, thereby attracting more filming projects to Dongguan [3]