据统计，赛事举办期间，镇海区四大商圈凭借赛事热度，通过户外大屏直播、主题促销引流，总销 售额达1090.91万元，环比增长近10%；日均人流量突破20万人次，同比增长32.5%。镇海吾悦广场餐饮 门店排起长队，1902万科广场体育品牌低至五折，市民凭票根购物就餐能够节省近百元。 消费券杠杆效应持续放大热度。6万元"镇BA"专属消费券三天带动餐饮零售消费40.6万元；后续15 万元文旅消费券涵盖多档面额，通过云闪付精准投放，累计撬动消费83.56万元。 原标题："镇BA"展示"会玩"镇海 "镇BA"赛事一经公布，门票上线1小时即售罄，单场直播吸引4.5万人次观看，整个赛季85.25万人 次线上观战。这份热度源于赛事的"草根基因"。赛场上，聚光灯照亮的都是当地的教师、工程师、消防 员等街坊邻居。47岁的镇海中学教师赵奎强说："有我在，只管进攻！"企业工程师廖寅磊腿部抽筋仍坚 持比赛，让观众看到普通人的担当。这些"身边英雄"的故事，让赛事超越竞技本身，成为情感共鸣的纽 带。 赛事运营创新助力点燃参与热情。作为镇海首次尝试"全开放售票+线上直播"的群众赛事，9.9元亲 民票价降低了参与门槛。规范化运营中，品牌标识、专 ...

消费观察："篮球+"燃动假日 一张票根解锁文旅新场景 中新网杭州10月5日电(张煜欢)4日晚，夜幕初垂，浙江诸暨飨街的巨大露天屏幕前，数百名观众或坐或 立，目光聚焦于正在直播的浙江省城市篮球联赛(下称"浙BA")争霸赛——诸暨对阵温州场。当主场球队 完成一次精彩快攻，整条街瞬间爆发出震耳欲聋的欢呼，声浪与不远处体育馆内的主赛场遥相呼应。 这个国庆假期，近20场浙BA比赛在各地激情上演，之江大地被此起彼伏的篮球呐喊声与旺盛的消费热 情所点燃。借力赛事东风，浙江大力实施"票根经济"，推动"体育+文旅+商业"深度融合，勾勒出一 幅"白天游景区，晚上看比赛"的假日新图景。 赛场内外：篮球激情点燃城市夜晚 国庆假期首日，"浙BA"城市争霸赛衢州队主场对阵长兴队的比赛，为国庆中秋假期的赛事盛宴拉开序 幕。3000余张门票早早售罄，其中衢州市外观众占比高达64.7%，让这座古城未赛先热。夜幕下的衢州 市衢江区体育馆座无虚席，双方队伍擂响战鼓，"衢州古城，马到成功"与"宇宙长兴，永争第一"的助威 声浪此起彼伏，交织回荡。 与70余名长兴球迷同乘大巴、历经7个多小时颠簸赶来的周晨，站在观众席上奋力挥舞助威棒，嗓音沙 哑却难掩激 ...

Group 1 - The 2025 China Open women's singles quarter-finals featured top global tennis stars, creating a vibrant atmosphere, with ticket sales reaching 88 million yuan, setting a historical record [2] - The WTT China Grand Slam also saw impressive ticket sales of 86 million yuan, marking a significant achievement in attendance and revenue [2] Group 2 - In Zhejiang, nearly 20 urban basketball leagues were held, promoting a "ticket root economy" that integrates sports, culture, and tourism, enhancing consumer spending during the holiday [4] - Various sports events across regions, such as professional rally races in Inner Mongolia and water sports in Shandong, contributed to a lively holiday experience for participants and spectators [4] - Cultural activities, including over 80 events in Gulangyu, provided opportunities for visitors to enjoy music and arts while exploring the area [4] Group 3 - The autumn harvest season was celebrated in rural areas, with activities like sunflower harvesting in Jiangsu and flower viewing in Guangxi, enhancing the rural tourism experience [6] Group 4 - New landmarks, such as the Hongqi Bridge in Jilin City and the world's highest bridge, the Huajiang Grand Canyon Bridge, attracted significant tourist traffic, with the latter receiving over 10,000 visitors daily [8]