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活动丰富多彩 乐享美好假期
Yang Shi Wang· 2025-10-03 11:57
这个假期,在浙江,近20场城市篮球联赛激情上演。浙江各地借助赛事的"东风",实施"票根经济",推动"体育+文旅+商业"相融合,市民游客白天逛景 区、晚上看比赛,还能品美食,进一步释放假日消费潜力。 央视网消息(新闻联播):这个假期,各地活动丰富多彩,人们乐享假日生活,感受美好时光。 一系列特色文化体育活动持续点燃这个假日的激情。10月3日下午,2025中网女单进入1/4决赛阶段,一众世界顶级球星激烈对决,现场气氛火热。同 时,这几天首钢园里的WTT中国大满贯也是人气爆棚。门票销售额方面,截至今天,中网达8800万元,WTT中国大满贯达8600万元,双双创下历史新高。 金秋十月,走进乡村,感受丰收的喜悦。在江苏阜宁,人们在向日葵园里收葵、剥葵、打葵,尽享田园惬意。在广西富川,花开正艳,人们徜徉花海 中,邂逅快乐假期。 到内蒙古阿拉善沙漠感受专业拉力赛的惊险刺激,去山东威海体验海上运动的蓬勃活力。在四川成都,200多名选手齐聚南河两岸,挥桨竞渡,大家助 威加油的同时还能体验亲子皮划艇、桨板等水上运动。在世界文化遗产鼓浪屿,精品音乐会、公益大师班、共享钢琴等80多场活动让市民游客在行走间邂逅 优美旋律。 一批新地标 ...
贵州荔波:喀斯特山水间,体旅融合玩出“天花板”
Xin Jing Bao· 2025-09-28 06:32
Group 1: Event Overview - The "2025 International Wild Water Sports Festival" concluded on September 16, attracting over a thousand water sports enthusiasts from more than ten countries and regions [1] - The event featured activities such as kayaking and paddleboarding, with professional coaches available, allowing over ten thousand visitors to enjoy the "water feast" [1] Group 2: Tourism Development - Libo County aims to create a world-class tourist destination and has integrated sports vitality into its tourism strategy, enhancing its reputation as a typical representative of "Southern China's Karst" [1] - In the first half of this year, Libo County received 12.305 million tourists, generating a total tourism revenue of 12.63 billion yuan, both showing over 17% year-on-year growth [1] Group 3: Natural Attractions - The Maolan National Nature Reserve in Libo is recognized for its rich biodiversity and is a core area of the "Southern China Karst" World Natural Heritage site [2] - The area features diverse landscapes, including original forests and karst formations, making it a unique ecological wonder [2] Group 4: Ecotourism Initiatives - Libo County has launched six premium hiking routes, including the Qinglongtan to Wuyan Bridge and the Maolan Karst Funnel Forest Adventure Line, which have gained popularity among tourists [3] - The Xiaoqikong Scenic Area is noted for its high negative ion content and over 92% forest coverage, enhancing its appeal as a "natural oxygen bar" [3] Group 5: Adventure and Experience Offerings - The "Guizhou Xiaoqikong World Heritage Adventure Camp" has introduced various adventure activities, attracting over 80,000 visitors since its opening in 2023 [7] - The park features a range of outdoor activities, including jungle exploration and waterfall challenges, catering to visitors of all ages [7] Group 6: Unique Experiences - The "Cliff Coffee" experience at the Cool Play Forest International Adventure Park has gained attention, allowing visitors to enjoy coffee while suspended on a cliff [8][9] - The park offers diverse packages, including underground exploration and forest camping, enhancing its appeal as an outdoor adventure destination [10]
“体育+”激活假日消费新场景
Sou Hu Cai Jing· 2025-09-24 10:29
国庆期间,南宁以"水岸联动"模式推进文旅体商深度融合,依托民生码头、亭子码头、三街两巷、青秀山等热点 区域,推动赛事进景区、进街区、进商圈,构建"跟着赛事去旅行"的消费新生态,形成"白天看赛事、晚上逛夜 市"的假日新模式。"水动邕江"系列活动有效串联"吃住行游购娱",发挥体育赛事的客流带动效应,进一步激活假 日消费市场。 人民网南宁9月24日电 (梁章晖)2025年南宁"水动邕江"运动休闲系列活动水岸嘉年华将于10月4日举行。畅游阁、 邕字碑广场、冬泳亭等滨水区域变身开放式体验空间,免费提供桨板、皮划艇、帆船、龙舟等水上项目体验。民 生旅游码头同步推出户外装备展、滨水美食节、公益义卖及水上运动科普走廊,并打造特色"车尾趣集"市集。摊 主以车尾厢陈列手作陶瓷、绘画、首饰等艺术品,配合音乐演奏与即兴街头表演,融创意、艺术与消费于一体。 滨水美食市集以"乐享精彩赛事,寻味邕城美食"为主题,汇聚南宁及全国特色小吃、网红美食与健康轻食。现场 巧妙融入水上运动元素,推出帆船造型甜品、冲浪板主题糕点等创意餐饮,并设计以水上项目命名的特色菜品, 为游客带来视觉与味觉的双重体验,实现"舌尖上的体育嘉年华"。夜幕降临,"乐动邕江 ...
文旅探新记:个性玩法解锁不被定义的旅行
Xin Hua Wang· 2025-09-13 12:21
Group 1 - The 2025 China Cultural Tourism Industry Expo opened in Wuhan, attracting over 2,000 domestic exhibitors and 50 overseas travel merchants, with more than 200,000 visitors expected to attend [1][2] - The expo showcased diverse tourism experiences, including unique travel routes and innovative tourism products, reflecting a shift in consumer preferences towards personalized and immersive travel experiences [1][5] - The event highlighted the rapid development of new tourism formats, such as outdoor camping gear and mobile housing solutions, catering to the growing demand for outdoor and adventure tourism [2][5] Group 2 - The expo featured advanced technologies in tourism, such as vertical take-off and landing vehicles and immersive multimedia experiences, indicating a trend towards integrating technology with cultural tourism [7] - The market is witnessing a shift towards smaller, less conventional travel destinations, with a growing interest in unique experiences that provide emotional and cultural enrichment [5][6] - The emphasis on sustainable development and diverse market demands reflects a broader consensus in the global cultural tourism industry regarding the need for innovation and adaptability [5][6]
赛事经济火热出圈,体育消费迎来政策东风
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-09 14:19
Core Viewpoint - The Chinese sports industry is expected to maintain rapid growth during the "14th Five-Year Plan" period, with a target of exceeding 7 trillion yuan in total scale by 2030, driven by both supply and demand factors [1][8]. Group 1: Sports Industry Growth - The sports industry in China has developed rapidly over the past 11 years, particularly since the 2014 government policy aimed at promoting sports consumption [1]. - The proportion of sports service industry value added has increased significantly, from 34.6% in 2012 to 72.7% in 2023, indicating a shift towards service-oriented growth [2]. - The "Su Super" event has become a phenomenon, driving urban consumption and showcasing the commercial value of sports services [2]. Group 2: Policy and Economic Impact - The government plans to introduce special policies for the development of sports events, recognizing the significant market potential and economic impact of the competition and performance sectors [2][3]. - In Shandong, over 739 events with more than 500 participants were held in the first half of the year, generating direct economic benefits of 4.6 billion yuan and indirect benefits of 11.3 billion yuan [2]. Group 3: Consumer Behavior and Market Trends - Sports consumption in China has expanded from traditional goods to services such as event viewing, fitness, and sports tourism, with a 22.2% year-on-year increase in sales of sports entertainment products in the first half of the year [6][7]. - The retail sales of sports and entertainment products from key monitored events exceeded 300 million yuan on average, indicating strong consumer interest [6]. - The overall sports consumption market is projected to exceed 2.8 trillion yuan by 2025, with significant room for growth compared to North America and the EU [8]. Group 4: Infrastructure and Investment - The total area of sports facilities in China is 4.23 billion square meters, with 1,547 new sports parks built, highlighting the focus on infrastructure development to support sports activities [8]. - The government aims to balance "hard investment" in infrastructure with "soft construction" to enhance community sports facilities, thereby releasing the potential for sports consumption [8].
“什么值得买”发布8月消费关键词:夏日经济
Xin Hua Cai Jing· 2025-09-01 23:11
Core Insights - The article highlights the consumption trends in August, emphasizing the continuation of summer activities and the strong performance of various entertainment sectors, particularly in movies and gaming [1][2]. Group 1: Entertainment Consumption - Movie consumption maintained its summer momentum, with the GMV for "viewing" keywords increasing by 24.37% year-on-year, driven by popular domestic animated films [1]. - The animated film "Lao Lao Mountain Little Monster" and its related merchandise saw significant sales, while "The Legend of Luo Xiaohei" experienced a remarkable 181.58% month-on-month growth in related consumption [1]. - The confidence in the Chinese animation industry is growing, with consumers willing to invest in the long-term value of animation IPs [1]. Group 2: Gaming and Home Entertainment - Gaming console GMV surged by 122.55% year-on-year, with the launch of Nintendo's Switch2 setting global sales records [2]. - The gaming console's GMV increased by 88.58% month-on-month, highlighting its role as a key player in the gaming market [2]. Group 3: Water Sports and Outdoor Activities - Water sports equipment consumption saw significant growth, with paddleboards increasing GMV by 27.51% year-on-year, and kayaking becoming popular among young consumers with a 23.89% increase [2]. - The water park experience also gained popularity, with related consumption rising by 135.94% year-on-year, making it a favored choice for family summer activities [2]. Group 4: Travel and Cultural Experiences - Air ticket demand increased by 21.96% year-on-year, with a mix of short and long trips becoming a trend for summer travel [3]. - Popular travel destinations included Yunnan, Hainan, Southeast Asia, and Australia, with Dali tourism-related GMV growing by 41.15% [3]. - The "cultural experience" trend remained strong, with non-heritage related consumption increasing by 119.09%, as consumers sought to integrate cultural activities into their summer travel plans [4]. Group 5: Practical and Experiential Consumption - Practical consumption items like cold drinks, sunscreen, and electronics, alongside experiential consumption in water sports, culture, and movies, defined the summer consumption landscape [4]. - The unique aspect of August's consumption market was the concentrated experience of the summer's end, reflecting consumers' enduring desire for quality and personalized experiences [4].
亮马河上的桨板多到“下不去水”
经济观察报· 2025-08-31 11:28
Core Viewpoint - The popularity of stand-up paddleboarding (SUP) has surged, particularly among women aged 25 to 40, transforming it into a mainstream outdoor activity with significant market potential [2][13][14]. Industry Trends - The paddleboard industry is experiencing rapid growth, with production capacity in China accounting for over 70% of global output, and the market is expected to reach approximately $1.59 billion by 2025, growing at an annual rate of 9.95% [13][14]. - The paddleboard market is characterized by a shift in consumer demographics, with women becoming the primary consumers, leading to increased demand for products tailored to this demographic, such as pink paddleboards [13][14]. - The paddleboard rental market is also expanding, with businesses offering comprehensive services that combine accommodation and water sports, catering to families and small groups seeking leisure activities [18][19]. Consumer Insights - Paddleboarding is perceived as a low-cost and accessible sport, with entry-level boards available for as low as 200 to 1000 yuan, making it an attractive option compared to other outdoor activities [5][10]. - The sport's ease of learning and the availability of diverse water venues contribute to its growing popularity, with many consumers sharing their experiences on social media [10][15]. Market Opportunities - The paddleboard industry presents various development opportunities, including training programs for different skill levels, integration with tourism, and enhancements in rental services to improve customer experience [20]. - Companies like Tuno Outdoor are innovating by introducing multifunctional paddleboards and expanding their product lines to meet the evolving preferences of consumers [19][20].
“暑期经济”火热释放多元活力 文旅“新流量”成为拉动经济增长新引擎
Yang Shi Wang· 2025-08-30 07:12
Group 1: Water Sports in Suzhou - The popularity of water sports in Suzhou has significantly increased, with activities like paddleboarding and jet skiing becoming favorites among citizens and tourists during the summer [1][4] - Over 28,000 visitors participated in water sports activities in the Suzhou Industrial Park this summer [4] - The rise in water sports has stimulated the production and sales of related equipment, contributing to the development of the cultural tourism industry [5][8] Group 2: Related Activities and Economic Impact - Water sports courses have seen high demand, with classes fully booked from weekdays to weekends at local water clubs [7] - The popularity of paddleboarding and other water activities has extended to the production lines of outdoor equipment manufacturers in Suzhou, indicating a direct correlation between sports popularity and manufacturing [8] - The increase in water sports has also enhanced tourism consumption, with visitors transitioning from single-day trips to multi-day experiences in nearby areas like Qiham Village [8] Group 3: Other Regional Developments - In Hangzhou, the establishment of an ecological research and study center offers immersive experiences for exploring nature [9][11] - In Yichang, high-altitude scenic spots are developing stargazing camping experiences, attracting tourists with unique natural advantages [12][14][16]
亮马河上的桨板多到“下不去水”
Jing Ji Guan Cha Bao· 2025-08-30 03:29
Industry Overview - The popularity of stand-up paddleboarding (SUP) has surged in Beijing, particularly in areas like Liangma River and Kunyu River, attracting a diverse group of enthusiasts [2][4][10] - The paddleboard market in China is experiencing significant growth, with the annual production capacity exceeding 70% of the global total, primarily concentrated in Weihai, Shandong [9][10] - The paddleboard industry is witnessing a demographic shift, with women aged 25 to 40 becoming the primary consumers, leading to increased demand for colorful and stylish designs [9][10] Market Dynamics - Tuno Outdoor, a key manufacturer in the paddleboard industry, reported sales exceeding 100 million yuan in 2023, with production numbers for the first half of 2025 already reaching 60% of the previous year's total [9][10] - Paddleboards are becoming more affordable, with prices significantly lower than a few years ago, making the sport accessible to a broader audience [8][10] - The paddleboard market is projected to grow to approximately $15.9 billion by 2025, with an annual growth rate of 9.95%, indicating strong commercial potential [10][11] Consumer Trends - Paddleboarding is increasingly viewed as a leisure activity rather than a competitive sport, aligning with broader trends in outdoor recreation that emphasize enjoyment over challenge [10][12] - The rental market for paddleboards is expanding, with businesses offering comprehensive services that combine accommodation, equipment rental, and guided experiences [12][13] - The convenience and low entry cost of paddleboarding equipment contribute to its growing popularity, with many consumers unaware of the affordability and accessibility of the sport [7][11] Future Opportunities - The paddleboard industry has several potential growth avenues, including training programs, tourism integration, and enhanced rental services [13][14] - Innovations in paddleboard design, such as multifunctional features and aesthetic enhancements, are being developed to cater to evolving consumer preferences [14] - The overall outdoor sports market in China is maturing, with paddleboarding positioned to benefit from the increasing interest in diverse recreational activities [10][12]
“新引擎”轰鸣、“新赛道”拓宽、“新场景”涌现 从“新”透视经济发展劲头
Yang Shi Wang· 2025-08-27 06:38
Economic Growth - Jiangsu's economic total surpassed 6.69 trillion yuan in the first half of 2025, with a year-on-year growth of 5.7%, contributing an economic increment of 254.38 billion yuan, ranking first among all provinces in China [3] - The industrial added value of high-tech industries in Jiangsu grew by 9.2%, accounting for 51.8% of the total industrial output, indicating that half of the industrial output comes from high-tech sectors [5] Technological Innovation - Jiangsu's artificial intelligence-related industry has exceeded 400 billion yuan, with the industrial software industry chain holding over 20% of the national market share [7] - The province is focusing on major technological innovation platforms to enhance the integration of technological and industrial innovation [10] New Industrial Developments - Jiangsu has established 44 national key laboratories to accelerate breakthroughs in critical common technologies, and is pairing 18 high-tech zones with 37 universities to foster deep integration of technology and industry [18] - The number of high-tech enterprises in Suqian, Jiangsu, has been growing at an annual rate of 20%, showcasing the region's exploration and layout in emerging industries [20] Consumer Market Growth - In the first half of 2025, Jiangsu's total retail sales of consumer goods reached 2.3949 trillion yuan, with a year-on-year growth of 5%, significantly supporting economic growth [24] - The popularity of sports events and cultural tourism activities has stimulated growth in the catering and retail sectors [24][34]