Core Insights - The integration of sports and holiday economy is highlighted by the clustering of major sports events during the May Day holiday, showcasing a vibrant sports consumption trend [1][2][4] - The concept of "traveling with events" has emerged, where sports events are linked with tourism, enhancing the overall consumer experience [4][6] Group 1: Sports Events and Tourism - Major sports events such as the Sudirman Cup, CBA playoffs, and the Diving World Cup are taking place during the May Day holiday, attracting significant attendance from fans [2][4] - Local tourism departments are collaborating with sports event organizers to create diverse and high-quality products and services, stimulating the tourism market [1][4] Group 2: Economic Impact and Consumer Behavior - Predictions indicate that over 300 million domestic tourists will travel during the May Day holiday, reflecting a strong demand for cultural and sports tourism [2] - The integration of sports events with local tourism is expected to drive economic benefits, as seen in the case of the Kuqa Marathon, which attracted visitors to the region [6][4] Group 3: Challenges in Lower-Tier Cities - Many lower-tier cities possess advanced sports facilities but lack suitable sports events, limiting their ability to capitalize on holiday sports consumption [7][9] - The need for effective supply of sports events in these cities is emphasized, as local consumers seek engaging sports experiences during holidays [9][10] Group 4: Growth of Sports Equipment Market - The increase in sports activities during holidays is positively impacting the sports equipment market, with e-commerce platforms offering promotions to stimulate consumer spending [12][10] - The demand for specialized and functional sports products is rising, reflecting a trend towards more tailored consumer needs [12][10] Group 5: Future Trends in Sports Consumption - The potential for integrating smart technology and interactive experiences in future sports events is anticipated, enhancing consumer engagement [13][15] - There is a growing interest in training camps and skill enhancement programs during holidays, indicating a shift towards more personalized sports experiences [15][16]