Core Points - The 15th National Games will be held in November 2025 across the Guangdong-Hong Kong-Macao Greater Bay Area, serving as a significant opportunity to promote national fitness and the high-quality development of sports [1][2] - The establishment of the Greater Bay Area Sports Culture Research Institute aims to integrate sports culture resources from the three regions, creating a comprehensive platform for academic research, cultural dissemination, talent cultivation, and industrial innovation [2] Group 1 - The research institute will leverage the rich sports culture and technological innovation of the Greater Bay Area to foster deep integration of sports culture resources [2] - The 15th National Games is expected to act as a new engine for economic development in the Greater Bay Area, promoting multidimensional publicity of the event and cultural exchanges [2] - The event will enhance tourism and social interactions among the three regions, contributing to a better understanding of national development and promoting economic and cultural growth [2]

Core Insights - The emergence of a truck carrying 6,000 rare star cards valued at 20 million yuan from Shanghai marks a significant moment for the domestic star card market, highlighting the potential value of these collectibles [1] - The history of domestic star cards in China spans over 30 years, evolving from promotional items to collectible cultural products, with a pivotal moment occurring in 1998 when commercial operations began [2][4] - The market for collectible cards in China is projected to reach 27.66 billion yuan by 2025, indicating a growing interest and investment in this sector [5][20] Industry Evolution - Domestic star cards began in the mid-1990s as promotional items for football clubs, but the 1998 launch of the "98甲A联赛球星卡" marked the transition to a collectible market [2][4] - The rise of the internet facilitated the growth of online trading platforms, allowing collectors to form national communities, although the domestic market struggled due to weak sports IP influence [4][6] - The COVID-19 pandemic in 2020 significantly boosted the domestic star card market, with a consumption growth rate of 205%, surpassing the global average [6] Market Dynamics - The most collectible domestic star cards are those associated with Olympic and world champions, reflecting a strong national sentiment [6][8] - High-value transactions have been recorded, with individual cards selling for over 25,000 yuan, indicating a willingness among consumers to invest in domestic star cards [9] - The domestic star card market faces challenges, including a lack of strong sports culture, high competition from international brands, and the need for better IP development [12][15][19] Future Opportunities - The domestic star card market can learn from successful IP strategies in other sectors, such as leveraging local sports events and historical figures to create more relatable products [22][24] - Innovative approaches, such as integrating AR technology and creating immersive experiences, could enhance consumer engagement and transform star cards into dynamic cultural products [24][26] - The market's growth potential is supported by a significant number of companies entering the space, with approximately 2,830 card-related enterprises expected by 2025 [20]