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李宁上半年净利润下滑11%,增速落后安踏、特步、361度
Nan Fang Du Shi Bao· 2025-08-22 15:21
Core Viewpoint - Li Ning Company reported a 3.3% year-on-year revenue growth to 14.817 billion RMB for the first half of 2025, but net profit decreased by 11% to 1.737 billion RMB, resulting in a net profit margin of 11.7% [2] Group 1: Financial Performance - Revenue from footwear reached 8.231 billion RMB, up 4.9%, accounting for 55.6% of total revenue; apparel revenue was 5.193 billion RMB, down 3.4%, making up 35%; equipment and accessories revenue grew by 23.7% to 1.393 billion RMB [4] - The overall revenue for Li Ning in 2024 was projected to grow by 3.9% to 28.676 billion RMB, with a net profit of 3.013 billion RMB and a net profit margin of 10.5% [2] Group 2: Market Position and Competition - Major competitors in the domestic sportswear market, such as Xtep and 361 Degrees, reported higher growth rates, with Xtep's revenue increasing by 7.1% to 6.838 billion RMB and 361 Degrees' revenue up by 11% to 5.705 billion RMB [8] - Anta Group's core brand showed mid-single-digit growth, while FILA recorded high single-digit growth, indicating stronger performance compared to Li Ning [9] Group 3: Strategic Initiatives - Li Ning's CEO acknowledged challenges due to a decrease in offline foot traffic and is focusing on optimizing offline channels, closing inefficient stores, and expanding quality store coverage [9] - The company plans to enhance its presence in emerging categories such as women's sports, outdoor gear, and youth sports products [9] - Li Ning has become the official apparel partner for the Chinese Olympic Committee for 2025-2028, with plans to launch winter Olympic-themed marketing campaigns [9][10] Group 4: Shareholder Activity - Non-Fan Lingyue announced a further acquisition of Li Ning shares for approximately 455 million HKD, representing about 1.11% of the total issued shares, aimed at enhancing Li Ning's competitiveness in the sportswear market [12]